Global Smoothies Market to Reach US$ 24.6 Billion by 2032, Supported by the Increasing Prevalence of Lifestyle diseases

May 11, 2022 | Food & Beverages

According to the latest report by IMARC Group, titled "Smoothies Market Report by Product (Dairy-Based, Fruit-Based), Distribution Channel (Restaurants and Smoothie Bars, Supermarkets and Hypermarkets, Convenience Stores, and Others), Packaging Material (Plastic, Paper, Glass, and Others), Consumption Pattern (Out of Home, At Home), and Region 2024-2032," the global smoothies market reached a value of US$ 16.5 Billion in 2023. Smoothies refer to a creamy, thick, milk-based beverage that is prepared from a combination of raw fruits, vegetables, and various other components, including ice cream, yogurt, and nuts. They are rich in fibers, minerals, proteins, and vitamins, which further assist in detoxifying the body, enhancing the immune system, minimizing unhealthy food cravings, improving skin texture, preventing dehydration, and maintaining a healthy body. Apart from this, smoothies exhibit antioxidant characteristics that aid in neutralizing unstable radicals and mitigating the risk of several diseases. On account of these properties, smoothies are extensively consumed as a refreshing beverage by consumers to fulfil their nutritional requirements. At present, they are mainly available in fresh and frozen forms.

Global Smoothies Market Trends:

The global smoothies market is primarily driven by the increasing prevalence of various lifestyle and chronic diseases, especially amongst the growing geriatric population. In line with this, the rising health consciousness has further facilitated the shifting consumer inclination toward healthier, ready-to-drink (RTD) beverages, such as smoothies, which is acting as another growth-industry factor. This, along with the widespread adoption of a healthy lifestyle to achieve individual nutritional and weight goals are propelling the market growth. Additionally, the emerging trend of green smoothies, which are prepared by incorporating several green leafy vegetables, including spinach, lettuce and collard greens, is contributing to the market growth. The benefits associated with the consumption of green smoothies include improved physical strength and endurance, reduced bad cholesterol levels, optimized metabolism, and enhanced skin texture. Moreover, continuous research and development (R&D) activities and strategic collaborations amongst key players have resulted in the introduction of smoothie in multiple, innovative flavors catering to diverse taste preferences, which is propelling the market growth. Other factors, such as the easy product availability across several distribution channels, rising consumer expenditure capacities, rapid modernization, and evolving lifestyles and dietary habits owing to hectic schedules, are creating a positive outlook for the market. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 24.6 Billion by 2032, growing at a CAGR of 4.4% during 2024-2032.

Market Summary: 

  • Based on the product, the market has been bifurcated into dairy- and fruit-based.
  • On the basis of the distribution channel, the market has been segmented into restaurants and smoothie bars, supermarkets and hypermarkets, convenience stores, and others.
  • Based on the packaging material, the market has been segregated into plastic, paper, glass, and others. 
  • On the basis of the consumption pattern, the market has been bifurcated into out of home and at home.
  • Based on region, the market has been categorized into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia and Others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and Others) Latin America (Brazil, Mexico and Others), Middle East and Africa.
  • The competitive landscape of the industry has also been examined, along with the profiles of the key players being Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc, Tropical Smoothie Café, etc.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Distribution Channel, Packaging Material, Consumption Pattern, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc. and Tropical Smoothie Café
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Smoothies Market to Reach US$ 24.6 Billion by 2032, Supported by the Increasing Prevalence of Lifestyle diseases
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