The global smoothies market is expected to grow at a CAGR of around 6% during 2019-2024. A smoothie refers to a thick beverage which is prepared by blending an assortment of fruits, vegetables and other ingredients including milk, seeds, yogurt, ice-cubes, sweeteners, and nutritional and herbal supplements. It is high in nutrients such as vitamins and fibers and can be easily prepared and stored for immediate or later consumption. With the rising trend of green smoothies, various consumers are incorporating green leafy vegetables, such as kale, spinach, lettuce and collard greens, into their smoothies to improve digestion, boost the immune system and minimize unhealthy food cravings.
With the improving economic conditions, malnourishment and nutritional deficiencies which earlier affected a large segment of the population have now been replaced with chronic diseases such as arthritis, stroke, obesity, diabetes, epilepsy and heart attacks, particularly in developed countries. For instance, according to the Centers for Disease Control and Prevention (CDC), chronic diseases are one of the leading health problems in the US. However, owing to rising health consciousness in confluence with the adoption of healthier lifestyles, consumers are altering their everyday diet. They are shifting from carbohydrate-laden food products toward healthy protein-enriched snacks and meals. In addition to this, they are consuming more functional foods and beverages like smoothies to meet their daily nutritional requirements. Apart from this, owing to hectic lifestyles and long working hours, a rise in the demand for on-the-go-meal options has been observed which, in turn, is strengthening the market growth.
IMARC Group’s latest report provides a deep insight into the global smoothies market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global smoothies market in any manner
The report has also analysed the competitive landscape of the market with some of the key players being Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc, Tropical Smoothie Café, etc.
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