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The global smoothies market reached a value of US$ 14.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 20.3 Billion by 2027, exhibiting at a CAGR of 5.0% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
A smoothie refers to a thick beverage which is prepared by blending an assortment of fruits, vegetables and other ingredients including milk, seeds, yogurt, ice-cubes, sweeteners, and nutritional and herbal supplements. It is high in nutrients such as vitamins and fibers and can be easily prepared and stored for immediate or later consumption. With the rising trend of green smoothies, various consumers are incorporating green leafy vegetables, such as kale, spinach, lettuce and collard greens, into their smoothies to improve digestion, boost the immune system and minimize unhealthy food cravings.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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With the improving economic conditions, malnourishment and nutritional deficiencies which earlier affected a large segment of the population have now been replaced with chronic diseases such as arthritis, stroke, obesity, diabetes, epilepsy and heart attacks, particularly in developed countries. For instance, according to the Centers for Disease Control and Prevention (CDC), chronic diseases are one of the leading health problems in the US. However, owing to rising health consciousness in confluence with the adoption of healthier lifestyles, consumers are altering their everyday diet. They are shifting from carbohydrate-laden food products toward healthy protein-enriched snacks and meals. In addition to this, they are consuming more functional foods and beverages like smoothies to meet their daily nutritional requirements. Apart from this, owing to hectic lifestyles and long working hours, a rise in the demand for on-the-go-meal options has been observed which, in turn, is strengthening the industry growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global smoothies market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product, distribution channel, packaging material and consumption pattern.
Breakup by Product:
Breakup by Distribution Channel:
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Breakup by Packaging Material:
Breakup by Consumption Pattern:
Breakup by Region:
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Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc, Tropical Smoothie Café, etc.
IMARC Group’s latest report provides a deep insight into the global smoothies market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global smoothies market in any manner
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Product, Distribution Channel, Packaging Material, Consumption Pattern, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered | Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc. and Tropical Smoothie Café |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global smoothies market was valued at US$ 14.9 Billion in 2021.
We expect the global smoothies market to exhibit a CAGR of 5.0% during 2022-2027.
The growing demand for on-the-go food options among working individuals, along with the emerging
popularity of functional beverages, including smoothies, to meet the daily nutritional requirements, is
primarily driving the global smoothies market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
smoothies.
Based on the product, the global smoothies market has been segmented into dairy-based and fruit-
based, where fruit-based smoothies currently hold the majority of the total market share.
Based on the distribution channel, the global smoothies market can be divided into restaurants and
smoothie bars, supermarkets and hypermarkets, convenience stores, and others. Currently, restaurants
and smoothie bars exhibit a clear dominance in the market.
Based on the packaging material, the global smoothies market has been categorized into plastic, paper,
glass, and others. Among these, plastic currently accounts for the majority of the global market share.
Based on the consumption pattern, the global smoothies market can be segregated into out of home
and at home. Currently, at-home holds the largest market share.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East
and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global smoothies market include Smoothie King, Maui Wowi Hawaiian
Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen
Ltd, Barfresh Food Group, Inc, Tropical Smoothie Café, etc.
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