According to the latest report by IMARC Group, titled “Snus Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the global snus market size reached US$ 2.9 Billion in 2022. Snus refers to a moist and finely grounded tobacco product used as an alternative to smoking. It is generally placed under the lip and contains a high amount of nicotine, a psychoactive and stress-relieving substance that provides an immediate sense of pleasure and relaxation. It is manufactured using grounded tobacco, salt, water, alkalizing agents, and flavorings. As compared to cigarettes, snus is discreet, convenient, cost-effective, smoke-free, less intrusive, easy to carry, and offers a long shelf life. It is also an eco-friendly product that produces fewer chemicals, eliminates exposure to second-hand smoke, and minimizes the risk of cancer, respiratory diseases, and other health problems.
Snus Market Trends:
The increasing health consciousness among the masses due to the adverse impact of tobacco smoking is one of the key factors creating a positive outlook for the market. Snus is a smoke-free tobacco product that delivers nicotine into the bloodstream through the mucus membrane of the mouth, which helps to minimize the negative health impact. In addition to this, the growing demand for safer alternatives to various tobacco-based products, such as cigarettes, pipes, cigars, hookah, and vaping devices, is acting as another growth-inducing factor. Furthermore, the implementation of stringent government regulations to encourage the use of snus as a harm reduction strategy and ban tobacco smoking in public places is providing an impetus to the market growth. Additionally, the incorporation of new exotic flavors, such as mint, coffee, herbal, wintergreen, strawberry, apple, licorice, whiskey, bergamot, rose, and citrus fruits that are more appealing and enjoyable than traditional products is positively influencing the market growth. Apart from this, the introduction of all-white snus, which is highly convenient, provides long-lasting nicotine effects and reduces the risk of cancer, is providing a considerable boost to the market growth. Moreover, aggressive promotional activities by manufacturers through social media campaigns and advertisements are propelling the market growth. Other factors, including the rising expenditure capacities of consumers, easy product availability across e-commerce platforms, and increasing investments in the research and development (R&D) of advanced products, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 4.7 Billion by 2028, exhibiting a CAGR of 8.14% during 2023-2028.
- On the basis of the product type, the market has been bifurcated into loose and portion snus.
- Based on the flavors, the market has been classified into mint, berries, dry fruit, and others.
- On the basis of distribution channel, the market has been divided into tobacco stores, convenience stores, online retail stores, and others.
- On a regional basis, the market has been categorized into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others), Latin America (Brazil, Mexico, and Others), and Middle East and Africa.
- The competitive landscape of the industry has also been examined, with some of the key players being Altria Group Inc., GN Tobacco Sweden AB, Kurbits Snus AB, Mac Baren Tobacco Company (Halberg A/S), Nordic Snus AB, Philip Morris Products S.A., Skruf Snus AB and Swedish Match AB.
|Base Year of the Analysis
| Historical Period
||Product Type, Flavors, Distribution Channel, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Altria Group Inc., GN Tobacco Sweden AB, Kurbits Snus AB, Mac Baren Tobacco Company (Halberg A/S), Nordic Snus AB, Philip Morris Products S.A., Skruf Snus AB and Swedish Match AB.
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