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Snus Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global snus market size reached US$ 2.71 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.68 Billion by 2027, exhibiting a growth rate (CAGR) of 5.10% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Snus refers to a moist, finely ground form of smokeless product that is produced commonly in Sweden from the combination of dried tobacco leaves and salt. Unlike cigarettes, snus is placed behind the lower or upper lip for an extended period of time, which stimulates nicotine from the product.  The presence of this component thus assists in reducing stress and anxiety, while acting as a smokeless product. At present, snus is commercially available in varying types, including loose and portion.

Snus Market Trends:

The shifting inclination of consumers toward snus as a safer alternative to various other tobacco-based products, such as smoke pipes, cigars, and cigarettes, can be attributed to the increasing health consciousness and the growing requirement for smokeless tobacco products. While manufacturing snus, the tobacco steam is pasteurized instead of fermentation, which in turn, aids in lowering the rate of oral, pulmonary, respiratory, and pancreatic cancer and mitigating the growth of microbes that generate tobacco-specific nitrosamines. In line with this, the government of various countries are undertaking favorable initiatives and organizing campaigns to sensitize people regarding the hazardous impact of smoking cigarettes, which is further facilitating the demand for snus across the globe. Additionally, the increasing incorporation of herbs in the production of snus, along with their easy availability on both online and offline market channels, including convenience stores, hypermarkets, and e-commerce platforms, is propelling the market growth. Other factors, such as the escalating investments in the research and development activities and strategic collaborations amongst key players for introducing various flavor-infused snus, such as berries, whiskey, spices, cedar, dry fruit, hay, tea, smoky, eucalyptus, and licorice, are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global snus market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, flavors and distribution channel.

Breakup by Product Type:

  • Loose Snus
  • Portion Snus
     

Breakup by Flavors:

  • Mint
  • Berries
  • Dry Fruit
  • Others
     

Breakup by Distribution Channel:

  • Tobacco Stores
  • Convenience Stores
  • Online Retail Stores
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Altria Group Inc., GN Tobacco Sweden AB, Kurbits Snus AB, Mac Baren Tobacco Company (Halberg A/S), Nordic Snus AB, Philip Morris Products S.A., Skruf Snus AB and Swedish Match AB.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Flavors, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Altria Group Inc., GN Tobacco Sweden AB, Kurbits Snus AB, Mac Baren Tobacco Company (Halberg A/S), Nordic Snus AB, Philip Morris Products S.A., Skruf Snus AB and Swedish Match AB.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global snus market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global snus market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the flavors?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global snus market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Snus Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Loose Snus
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Portion Snus
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Flavors
    7.1    Mint
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Berries
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Dry Fruit
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Tobacco Stores
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Convenience Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online Retail Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Altria Group Inc.
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    GN Tobacco Sweden AB
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Kurbits Snus AB
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
        14.3.4    Mac Baren Tobacco Company (Halberg A/S)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    Nordic Snus AB
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    Philip Morris Products S.A.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Skruf Snus AB 
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Swedish Match AB
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 Financials

List of Figures

Figure 1: Global: Snus Market: Major Drivers and Challenges
Figure 2: Global: Snus Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Snus Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Snus Market: Breakup by Product Type (in %), 2021
Figure 5: Global: Snus Market: Breakup by Flavors (in %), 2021
Figure 6: Global: Snus Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Snus Market: Breakup by Region (in %), 2021
Figure 8: Global: Snus (Loose Snus) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Snus (Loose Snus) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Snus (Portion Snus) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Snus (Portion Snus) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Snus (Mint) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Snus (Mint) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Snus (Berries) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Snus (Berries) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Snus (Dry Fruit) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Snus (Dry Fruit) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Snus (Other Flavors) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Snus (Other Flavors) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Snus (Tobacco Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Snus (Tobacco Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Snus (Convenience Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Snus (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Snus (Online Retail Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Snus (Online Retail Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Snus (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Snus (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: North America: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: North America: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: United States: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: United States: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Canada: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Canada: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Asia-Pacific: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Asia-Pacific: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: China: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: China: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Japan: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Japan: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: India: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: India: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: South Korea: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: South Korea: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Australia: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Australia: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Indonesia: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Indonesia: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Others: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Others: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Europe: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Europe: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Germany: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Germany: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: France: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: France: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: United Kingdom: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: United Kingdom: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Italy: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Italy: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Spain: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Spain: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Russia: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Russia: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Others: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Others: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Latin America: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Latin America: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Brazil: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Brazil: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Mexico: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Mexico: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Others: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Others: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Middle East and Africa: Snus Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Middle East and Africa: Snus Market: Breakup by Country (in %), 2021
Figure 76: Middle East and Africa: Snus Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Global: Snus Industry: SWOT Analysis
Figure 78: Global: Snus Industry: Value Chain Analysis
Figure 79: Global: Snus Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Snus Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Snus Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Snus Market Forecast: Breakup by Flavors (in Million US$), 2022-2027
Table 4: Global: Snus Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Snus Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Snus Market: Competitive Structure
Table 7: Global: Snus Market: Key Players


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