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The global snus market size reached US$ 2.71 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.68 Billion by 2027, exhibiting a growth rate (CAGR) of 5.10% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Snus refers to a moist, finely ground form of smokeless product that is produced commonly in Sweden from the combination of dried tobacco leaves and salt. Unlike cigarettes, snus is placed behind the lower or upper lip for an extended period of time, which stimulates nicotine from the product. The presence of this component thus assists in reducing stress and anxiety, while acting as a smokeless product. At present, snus is commercially available in varying types, including loose and portion.
The shifting inclination of consumers toward snus as a safer alternative to various other tobacco-based products, such as smoke pipes, cigars, and cigarettes, can be attributed to the increasing health consciousness and the growing requirement for smokeless tobacco products. While manufacturing snus, the tobacco steam is pasteurized instead of fermentation, which in turn, aids in lowering the rate of oral, pulmonary, respiratory, and pancreatic cancer and mitigating the growth of microbes that generate tobacco-specific nitrosamines. In line with this, the government of various countries are undertaking favorable initiatives and organizing campaigns to sensitize people regarding the hazardous impact of smoking cigarettes, which is further facilitating the demand for snus across the globe. Additionally, the increasing incorporation of herbs in the production of snus, along with their easy availability on both online and offline market channels, including convenience stores, hypermarkets, and e-commerce platforms, is propelling the market growth. Other factors, such as the escalating investments in the research and development activities and strategic collaborations amongst key players for introducing various flavor-infused snus, such as berries, whiskey, spices, cedar, dry fruit, hay, tea, smoky, eucalyptus, and licorice, are creating a positive outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global snus market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, flavors and distribution channel.
Breakup by Product Type:
Breakup by Flavors:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Altria Group Inc., GN Tobacco Sweden AB, Kurbits Snus AB, Mac Baren Tobacco Company (Halberg A/S), Nordic Snus AB, Philip Morris Products S.A., Skruf Snus AB and Swedish Match AB.
|Base Year of the Analysis||2021|
|Segment Coverage||Product Type, Flavors, Distribution Channel, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Altria Group Inc., GN Tobacco Sweden AB, Kurbits Snus AB, Mac Baren Tobacco Company (Halberg A/S), Nordic Snus AB, Philip Morris Products S.A., Skruf Snus AB and Swedish Match AB.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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