Global Sports Betting Market to Grow at 9.01% During 2024-2032, Augmented by Rising Sports Betting Traction of User-Friendly Betting Apps

January 30, 2023 | Technology & Media

IMARC Group’s latest report, titled “Sports Betting Market Report by Platform (Offline, Online), Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-Mutuel, eSports Betting, and Others), Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, and Others), and Region 2024-2032,” finds that the global sports betting market is expected to exhibit a CAGR of 9.01% during the forecast period (2024-2032). Sports betting refers to gambling activities that involve placing a wager on the result of a sporting event. It relies on bookmakers that operate online as well as offline establishments, such as casinos or betting shops. It allows wagers to bet on various sports, such as rugby, baseball, tennis, hockey, track cycling, basketball, boxing, auto racing, football, and cricket. It has two possible outcomes, such as winning a profit based on the bookmaker odds or losing the bet. It is highly affordable, comprises research on various teams and delivers plenty of entertainment value. It offers excitement while watching a live game and provides opportunities to win additional money.

Global Sports Betting Market Trends:

At present, the growing demand for media coverage of sporting events across the globe represents one of the primary factors driving the market. Besides this, the live broadcasting of various sports through local and cable television stations, satellite services, and the internet is offering lucrative growth opportunities to industry investors. In addition, major companies are investing in research and development (R&D) activities to simplify their platforms and provide an enhanced experience to players. Moreover, the growing digital infrastructure, along with the increasing demand for wireless connectivity, such as wireless local area networks (WLANs), and cell phone, wireless sensor, satellite communication, and terrestrial microwave networks, is positively influencing the market. Additionally, there is a rise in the number of individuals engaging in sports betting to seek extra income with entertainment. This, coupled with technological advancements in sports betting, such as the 5G network, artificial intelligence (AI), and blockchain technologies, is strengthening the growth of the market. Apart from this, governing agencies of several countries are undertaking initiatives to legalize sports betting activities, which is offering a favorable market outlook.

Market Summary:

  • Based on the platform type, the market has been bifurcated into offline and online platforms. Presently, online platforms hold the largest market share.
  • On the basis of the betting type, the market has been segmented into fixed odds wagering, exchange betting, live/in play betting, pari-mutuel, eSports betting, and others. At present, fixed odds wagering is dominating the market.
  • Based on the sports type, the market has been categorized into football, basketball, baseball, horse racing, cricket, hockey, and others. Football presently accounts for the largest market share.
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. Asia Pacific currently enjoys the leading position in the market.
  • The competitive landscape of the market has also been analyzed, with some of the key players being 888 Holdings PLC, Bet365 Group Ltd., AG (BetClic Everest Group S.A.S.), Betfred USA Sports, Betsson AB, DraftKings Inc., Entain plc, Flutter Entertainment plc, International Game Technology PLC, Kindred Group plc, Sportech PLC, and TwinSpires (Churchill Downs Incorporated).

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Platform, Betting Type, Sports Type, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 888 Holdings PLC, Bet365 Group Ltd., AG (BetClic Everest Group S.A.S.), Betfred USA Sports, Betsson AB, DraftKings Inc., Entain plc, Flutter Entertainment plc, International Game Technology PLC, Kindred Group plc, Sportech PLC and TwinSpires (Churchill Downs Incorporated)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Sports Betting Market to Grow at 9.01% During 2024-2032, Augmented by Rising Sports Betting Traction of User-Friendly Betting Apps
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More