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Global Sports and Energy Drink Market to Reach US$ 149.8 Billion by 2027, Propelled by Launch of Innovative Flavors

Published on Apr 12, 2019

IMARC Group’s latest report, titled “Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, finds that the global sports and energy drinks market reached a value of US$ 98 Billion in 2021. Sports drinks serve as an alternative to plain water and help to keep the body hydrated while performing physical activities. They consist of water, carbohydrates, electrolytes, proteins, herbs and vitamins that ensure higher energy levels. On the other hand, energy drinks comprise stimulants, such as caffeine, that increase energy, and enhance mental alertness and physical performance. Sports and energy drinks are gaining popularity, especially among athletes and the young population, as these drinks aid in replenishing electrolytes and carbohydrates lost during sweating.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Global Sports and Energy Drinks Market Trends:

Sports and energy drinks offer various advantages, such as improving concentration, reducing fatigue, providing energy, and enhancing athletic performance. Owing to this, there has been a considerable rise in the demand for these drinks amongst athletes. Besides this, consumers nowadays are more inclined towards these drinks as compared to aerated drinks due to the changing tastes and preferences, and rising health conscious. In line with this, manufacturers are developing products using natural ingredients and fortifying them with minerals, vitamins, and whey and soy proteins to improve their quality. Moreover, in order to increase their profitability and expand their product range, manufacturers are also introducing new flavors such as blueberry acai, strawberry limeade, passion fruit, white grape and pomegranate. Looking forward, the market value is projected to reach US$ 149.8 Billion by 2027, exhibiting a CAGR of 7.27% during 2022-2027.

Market Segmentation:

Global Sports Drinks Market:

  • Based on product type, isotonic drinks represent the most popular product type, holding the largest market share.
  • On the basis of packaging type, the market has been segmented into bottle (PET/glass), can and others. Currently, bottles (PET/glass) dominate the market.
  • The market has also been categorized based on distribution channels into convenience stores, supermarkets and hypermarkets, online and others. Amongst these, supermarkets and hypermarkets represent the largest distribution channel for sports drinks.
  • Region-wise, North America exhibits a clear dominance in the market. Other major regions include Europe, Asia Pacific, Middle East and Africa, and Latin America.


Global Energy Drinks Market:

  • Based on the product, the market has been segregated into alcoholic and non-alcoholic energy drinks. Currently, non-alcoholic based drinks are the most popular and hold the largest market share. 
  • On the basis of the type, the report finds that non-organic energy drinks dominate the market.
  • The market has also been divided based on the packaging type into bottle (PET/glass), can and others. Amongst these, bottles (PET/glass) represent the most significant segment in the market.
  • Based on the distribution channel, supermarkets and hypermarkets enjoy the leading position across the globe. Other major channels include convenience stores, online and others.
  • On the basis of the target consumer, energy drinks are mostly consumed by adults. Other target consumers for energy drinks are teenagers and geriatric population.
  • Region-wise, North America currently represents the leading energy drinks market. Some of the other major regions are Europe, Asia Pacific, Latin America, and Middle East and Africa.


Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vitale Beverages Pvt Ltd.


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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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