Global Tourism Vehicle Rental Market to Reach US$ 95.6 Billion by 2032, Driven by Expanding Travel and Tourism Industry

June 08, 2023 | Automotive Industry

According to the latest report by IMARC Group, titled “Tourism Vehicle Rental Market Report by Vehicle Type (Economy, Luxury/Premium), Booking Mode (Online, Offline), End User (Self-Driven, Rental Agencies), and Region 2024-2032,” the global tourism vehicle rental market size reached US$ 56.4 Billion in 2023. Tourism vehicle rental refers to the practice of renting vehicles, such as cars, vans, motorcycles, or campervans, to individuals or groups for a specific period during their travels. It is a service provided by rental companies to cater to the transportation needs of tourists and travelers. Tourism vehicle rental offers convenience and flexibility, allowing travelers to explore their destinations at their own pace and convenience. It provides an alternative to relying solely on public transportation or organized tours, giving travelers the freedom to customize their itineraries and visit various attractions or remote locations. The process typically involves making a reservation in advance, selecting a suitable vehicle, completing necessary paperwork and agreements, and picking up the vehicle at the designated rental location. Travelers can then use the rented vehicle during their desired period, following local traffic laws and regulations. Tourism vehicle rental services are typically available in popular tourist destinations, airports, and city centers. They provide travelers with the means to navigate their chosen destinations comfortably and efficiently, enhancing their overall travel experience.

Global Tourism Vehicle Rental Market Trends:

The expansion of the travel and tourism industry represents one of the key factors driving the growth of the market across the globe. This, coupled with the increasing demand for vehicle rental services and the rising need for transportation options, is acting as a major growth-inducing factor. In line with this, the rise in global travel and international tourism is contributing to the growth of the market. This is primarily due to exploring destinations and enjoying flexible transportation during their trips, which is driving the growth of the market. This market is also driven by the rising trend of independent and self-guided travel, where individuals or small groups prefer to plan their trips rather than rely on organized tours. In addition to this, the tourism vehicle rental services offer a wide range of vehicle options to cater to different traveler preferences and group sizes, which is driving the demand for tourism vehicle rental worldwide, which, in turn, is facilitating the growth of the market. Apart from this, the widespread adoption of the internet and smartphones among consumers is shifting the preference of consumers toward online booking mode, which is further boosting the growth of the market. Other factors, including the increasing demand for convenience and flexibility among travelers, rising collaborations and partnerships with travel agencies, hotels, airlines, and online travel platforms, and the advent of online booking platforms and mobile applications, are creating a positive outlook for the market across the globe. Looking forward, the market value is projected to reach US$ 95.6 Billion by 2032, expanding at a CAGR of 5.9% during 2024-2032.

Market Summary:

  • On the basis of the vehicle type, the market has been divided into economy, and luxury/premium. Currently, the economy is dominating the market across the globe.
  • Based on booking mode, the market has been classified into online and offline. Presently, online holds the largest market share across the globe.
  • On the basis of the end-user, the market has been bifurcated into self-driven and rental agencies. Currently, rental agencies are dominating the market across the globe.
  • On a geographical front, the market has been segmented into Asia Pacific, North America, Europe, Middle East and Africa, and Latin America. Presently, North America is dominating the market across the world.
  • The competitive landscape of the market has also been examined with some of the key players being Alamo (Enterprise Holdings Inc), Auto Europe, Avis Budget Group Inc., Carzonrent India Pvt Ltd.,, Europcar Mobility Group, Europe Luxury Cars, Kemwel, Sixt SE, The Hertz Corporation and Zoomcar India Private Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Vehicle Type, Booking Mode, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Alamo (Enterprise Holdings Inc), Auto Europe, Avis Budget Group Inc., Carzonrent India Pvt Ltd.,, Europcar Mobility Group, Europe Luxury Cars, Kemwel, Sixt SE, The Hertz Corporation and Zoomcar India Private Ltd
Customization Scope 10% Free Customization
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Global Tourism Vehicle Rental Market to Reach US$ 95.6 Billion by 2032, Driven by Expanding Travel and Tourism Industry
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