Global Virtual Fitness Market to Reach US$ 243.6 Billion by 2032, Stimulated by Increasing Demand for Personalized Fitness Solutions

July 11, 2023 | Technology & Media

According to the latest report by IMARC Group, titled “Virtual Fitness Market by Session Type (Group, Solo), Streaming Type (Live, On-Demand), Device Type (Smart TV, Smartphones, Laptops and Desktops, Tablets), Revenue Model (Subscription, Advertisement, Hybrid), End User (Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, and Others), and Region 2024-2032,” the global virtual fitness market size reached US$ 21.7 Billion in 2023. Virtual fitness refers to the digitalized delivery of health and fitness services, often facilitated through advanced technology platforms. This approach allows individuals to partake in fitness activities and routines in the comfort of their own surroundings rather than in traditional fitness centers or gyms. It comprises pre-recorded or live video classes, personalized training programs, and gamified workout experiences, among other offerings. This convenience-driven solution is integrated with cutting-edge technologies, such as artificial intelligence (AI), virtual reality (VR), and the Internet of Things (IoT), which has made fitness more accessible and personalized, enabling users to undertake fitness activities that align with their schedules, capabilities, and preferences.


Global Virtual Fitness Market Drivers and Trends:

The escalating consumer demand for convenient, flexible, and personalized fitness solutions majorly drives the global market. This can be supported by the fast-paced lifestyles of contemporary society, in which traditional gym routines are challenging to maintain. Along with this, the recent COVID-19 pandemic is impacting the market, as consumers turned to virtual fitness solutions to stay active during widespread lockdowns and social distancing measures. In addition, the continuous advancements in technology are significantly supporting the market. For instance, the increasing adoption of AI, VR, and IoT in creating immersive, engaging, and tailored fitness experiences is playing a significant role in attracting more users. Apart from this, considerable rise in the adoption of wearable devices for fitness tracking and personalized feedback is contributing to the market. Moreover, the emerging trend of corporate wellness programs, wherein companies offer virtual fitness solutions to their employees to improve health and productivity, is creating a positive market outlook. Some of the other factors driving the market include growing environmental concerns, rapid urbanization, and inflating disposable income levels of individuals. Looking forward, the market value is projected to reach US$ 243.6 Billion by 2032, expanding at a CAGR of 30.68% during 2024-2032.


Market Summary:

  • Based on the session type, the market has been segmented as group and solo. Currently, group session type dominates the market, holding the largest share.
  • On the basis of the streaming type, the market has been divided into live and on-demand. Presently, on-demand represents the largest segment.
  • Based on the device type, the market has been categorized into smart TV, smartphones, laptops and desktops, and tablets. At present, smartphones account for the largest market share.
  • On the basis of the revenue model, the market has been segmented into subscription, advertisement, and hybrid. According to the report, subscription accounts for the largest market share.
  • Based on the end user, the market has been categorized into professional gyms, sports institutes, defense institutes, educational institutions, corporate institutions, individuals, and others. Currently, professionals dominate the market, holding the largest market share.
  • Region-wise, the market has been segmented into North America (the United States and Canada), Europe (Germany, France, United Kingdom, Italy, Spain and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico, and others) and the Middle East and Africa. Amongst these, North America holds the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Econofitness, Fitness On Demand, Les Mills International Ltd., Mindbody Inc., Move Technologies Group Ltd., Nexercise Inc., Peloton Interactive Inc., Viva Leisure Limited, VIXY BV, Wellbeats Inc. (LifeSpeak (USA) Inc.) and Wexer Virtual Limited.


Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Session Types Covered Group, Solo
Streaming Types Covered Live, On-Demand
Device Types Covered Smart TV, Smartphones, Laptops and Desktops, Tablets
Revenue Models Covered Subscription, Advertisement, Hybrid
End Users Covered Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, Others
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Econofitness, Fitness On Demand, Les Mills International Ltd., Mindbody Inc., Move Technologies Group Ltd., Nexercise Inc., Peloton Interactive Inc., Viva Leisure Limited, VIXY BV, Wellbeats Inc. (LifeSpeak (USA) Inc.), Wexer Virtual Limited, etc.
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Global Virtual Fitness Market to Reach US$ 243.6 Billion by 2032, Stimulated by Increasing Demand for Personalized Fitness Solutions
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