Virtual Fitness Market by Session Type (Group, Solo), Streaming Type (Live, On-Demand), Device Type (Smart TV, Smartphones, Laptops and Desktops, Tablets), Revenue Model (Subscription, Advertisement, Hybrid), End User (Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, and Others), and Region 2024-2032

Virtual Fitness Market by Session Type (Group, Solo), Streaming Type (Live, On-Demand), Device Type (Smart TV, Smartphones, Laptops and Desktops, Tablets), Revenue Model (Subscription, Advertisement, Hybrid), End User (Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A7091
Buy Now

Market Overview:

The global virtual fitness market size reached US$ 21.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 243.6 Billion by 2032, exhibiting a growth rate (CAGR) of 30.68% during 2024-2032. The increasing focus on a healthy lifestyle, rising expenditure capacities of consumers, and growing internet penetration represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 21.7 Billion
Market Forecast in 2032
US$ 243.6 Billion
Market Growth Rate 2024-2032 30.68%


Virtual fitness is a form of online training that provides fitness-related services, instruction, and support remotely. Smart TVs, smartphones, laptops, desktops, and tablets are some of the devices used to access virtual fitness. It is provided through training videos offered through an app or online dashboard run by the coach that includes live and on-demand streaming. Virtual fitness allows individuals to access fitness resources and guidance from anywhere, any time, making it a convenient and flexible way to stay active and healthy. It is also a flexible, safe, and cost-effective way to reach a wider range of people that offers a wide range of workout options. Besides this, virtual fitness also provides personalized workout plans and coaching to individuals with varying fitness goals and preferences.

Virtual Fitness Market

Virtual Fitness Market Trends:

The increasing focus on a healthy lifestyle among the masses is one of the key factors driving the market growth. Virtual fitness is widely adopted due to the growing awareness of the importance of physical activity and healthy lifestyles that help in reducing the risk of chronic diseases, improve mental health, and enhance the overall quality of life. In line with this, the widespread adoption of virtual fitness, owing to its ability to access workouts and fitness classes from anywhere, is favoring the market growth. Additionally, the increasing demand for virtual fitness classes among the working population due to their busy schedules and hectic lifestyles is acting as another growth-inducing factor. Apart from this, the integration of artificial intelligence (AI) in virtual fitness platforms to provide personalized workout plans, track progress, and offer feedback on form and technique is providing an impetus to the market growth. Moreover, rising digitization and the launch of wearable fitness devices such as fitness trackers, smartwatches, and heart rate monitors that provide real-time feedback on fitness activity, making it easier to track progress and adjust workouts, is creating a positive outlook for the market. Furthermore, the increasing adoption of virtual fitness during the COVID-19 pandemic due to the limited access to in-person fitness options and the growing focus on healthy lifestyles is propelling the market growth. Other factors, including rising expenditure capacities of consumers, increasing internet penetration, widespread adoption among millennials owing to its higher flexibility and accessibility, and the shifting preferences of consumers to online fitness solutions, are anticipated to drive the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global virtual fitness market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on session type, streaming type, device type, revenue model, and end user.

Session Type Insights:

Virtual Fitness Market

  • Group
  • Solo
     

The report has provided a detailed breakup and analysis of the virtual fitness market based on the session type. This includes group and solo. According to the report, group represented the largest segment.

Streaming Type Insights

  • Live
  • On-Demand
     

A detailed breakup and analysis of the virtual fitness market based on the streaming type has also been provided in the report. This includes live and on-demand.  According to the report, on-demand accounted for the largest market share.

Device Type Insights:

  • Smart TV
  • Smartphones
  • Laptops and Desktops
  • Tablets
     

A detailed breakup and analysis of the virtual fitness  market based on the device type has also been provided in the report. This includes smart TV, smartphones, laptops and desktops and tablets. According to the report, smartphones accounted for the largest market share.

Revenue Model Insights

  • Subscription
  • Advertisement
  • Hybrid
     

A detailed breakup and analysis of the virtual fitness market based on the revenue model has also been provided in the report. This includes subscription, advertisement and hybrid. According to the report, subscription accounted for the largest market share.

End User Insights:

  • Professional Gyms
  • Sports Institutes
  • Defense Institutes
  • Educational Institutions
  • Corporate Institutions
  • Individuals
  • Others
     

A detailed breakup and analysis of the virtual fitness market based on the end user has also been provided in the report. This includes professional gyms, sports institutes, defense institutes, educational institutions, corporate institutions, individuals, and others. According to the report, professional gyms accounted for the largest market share.

Regional Insights:

Virtual Fitness Market

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for virtual fitness. Some of the factors driving the North America virtual fitness market included the shifting preferences of consumers to online fitness solutions, significant technological advancements, and rising health consciousness.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global virtual fitness market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Econofitness, Fitness On Demand, Les Mills International Ltd., Mindbody Inc., Move Technologies Group Ltd., Nexercise Inc., Peloton Interactive Inc., Viva Leisure Limited, VIXY BV, Wellbeats Inc. (LifeSpeak (USA) Inc.), Wexer Virtual Limited, etc.  Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Session Types Covered Group, Solo
Streaming Types Covered Live, On-Demand
Device Types Covered Smart TV, Smartphones, Laptops and Desktops, Tablets
Revenue Models Covered Subscription, Advertisement, Hybrid
End Users Covered Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Econofitness, Fitness On Demand, Les Mills International Ltd., Mindbody Inc., Move Technologies Group Ltd., Nexercise Inc., Peloton Interactive Inc., Viva Leisure Limited, VIXY BV, Wellbeats Inc. (LifeSpeak (USA) Inc.), Wexer Virtual Limited, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global virtual fitness market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global virtual fitness market?
  • What is the impact of each driver, restraint, and opportunity on the global virtual fitness market?
  • What are the key regional markets?
  • Which countries represent the most attractive virtual fitness market?
  • What is the breakup of the market based on the session type?
  • Which is the most attractive session type in the virtual fitness market?
  • What is the breakup of the market based on the streaming type?
  • Which is the most attractive streaming type in the virtual fitness market?
  • What is the breakup of the market based on the device type?
  • Which is the most attractive device type in the virtual fitness market?
  • What is the breakup of the market based on the revenue model?
  • Which is the most attractive revenue model in the virtual fitness market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the virtual fitness market?
  • What is the competitive structure of the global virtual fitness market?
  • Who are the key players/companies in the global virtual fitness  market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the virtual fitness market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global virtual fitness market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the virtual fitness industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Virtual Fitness Market by Session Type (Group, Solo), Streaming Type (Live, On-Demand), Device Type (Smart TV, Smartphones, Laptops and Desktops, Tablets), Revenue Model (Subscription, Advertisement, Hybrid), End User (Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, and Others), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More