Global Virtual Fitting Room Market to Grow at 22.7% During 2025-2033, Impelled by Expanding E-Commerce Industry

January 13, 2025 | Technology & Media

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The latest report by IMARC Group, titled “Virtual Fitting Room Market Report by Component (Hardware, Software, Services), Application (Apparel, Beauty and Cosmetic, Eyewear, Footwear, and Others), End Use (Physical Store, Virtual Store), and Region 2025-2033,” finds that the global virtual fitting room market size reached USD 6.9 Billion in 2024. A virtual fitting room (VFR) allows shoppers to try different products, such as accessories, watches, shoes, and clothes, virtually based on their preferences. It includes miniature cameras, apps, and login credentials, which offer a hassle-free, flexible, engaging, and personalized shopping experience. It also enables customers to evaluate the fit, size, and style of clothes and accessories to reduce the number of returned products. Owing to these properties, VFR is extensively adopted by e-commerce platforms to build brand loyalty and reduce expenses.

Global Virtual Fitting Room Market Trends:

The market is primarily driven by the expanding e-commerce industry. In addition, the growing high-fashion trend due to the rising influence of social media represents another major growth-inducing factor. Besides this, several brands are following hybrid models wherein bricks-and-mortar sales are combined with online fitting and customization to improve customer experience. This, coupled with the rising trend of online shopping to prevent the spread of the coronavirus (COVID-19) pandemic, is positively influencing market growth. Moreover, technology interface designers are developing tactile output devices and haptic interfaces that mimic texture and roughness using electrically generated fields. Furthermore, the development of next-generation interactive VFRs and aggressive promotional strategies conducted by apparel merchandisers to gain a competitive edge in the market is anticipated to propel market growth in the coming years. Looking forward, the market value is projected to reach USD 50.0 Billion by 2033, expanding at a CAGR of 22.7% during 2025-2033.

Market Summary:

Based on the component, the market has been classified into hardware, software, and services.
On the basis of the application, the market has been segregated into apparel, beauty and cosmetic, eyewear, footwear, and others.
Based on the end use, the market has been bifurcated into physical and virtual stores.
Region-wise, the market has been divided into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
The competitive landscape of the market has been examined in the report, with some of the key players being AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook and Zugara Inc.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Component, Application, End Use, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook and Zugara Inc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Virtual Fitting Room Market to Grow at 22.7% During 2025-2033, Impelled by Expanding E-Commerce Industry

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