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The global virtual fitting room market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 22% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Virtual fitting room (VFR) allows shoppers to try different products, such as accessories, watches, shoes, and clothes, based on their preferences. It comprises various components, including miniature cameras, apps, and login credentials, which offer a hassle-free, flexible, engaging, and personalized shopping experience as compared to brick-and-mortar outlets. As a result, e-commerce platforms are relying on VFR solutions nowadays to build brand loyalty and reduce expenses.
The thriving e-commerce sector, on account of the increasing internet penetration and boosting sales of smartphones, in confluence with the growing high-fashion trend, represents one of the key factors bolstering the market growth. Moreover, apparel merchandisers worldwide are significantly investing in promotional campaigns to increase customer loyalty, gain a competitive advantage, and provide real-time tracking of products. This, in turn, is strengthening the growth of the VFR market. Apart from this, several brands are following hybrid models wherein bricks-and-mortar sales are combined with online fitting and customization to improve customer experience. Furthermore, with the ongoing coronavirus disease (COVID-19) pandemic, there is a considerable rise in safety concerns among individuals. This is influencing the need for VFR solutions for social distancing and preventing the spread of the pandemic. In line with this, technology interface designers are introducing tactile output devices or haptic interfaces that mimic texture and roughness using electrically generated fields. This is anticipated to aid in the development of next-generation interactive VFRs and propel the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual fitting room market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on component, application and end use.
Breakup by Component:
Breakup by Application:
Breakup by End Use:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook and Zugara Inc.
|Base Year of the Analysis||2020|
|Segment Coverage||Component, Application, End Use, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook and Zugara Inc.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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