Market Overview:
The global virtual fitting room market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 22% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Virtual fitting room (VFR) allows shoppers to try different products, such as accessories, watches, shoes, and clothes, based on their preferences. It comprises various components, including miniature cameras, apps, and login credentials, which offer a hassle-free, flexible, engaging, and personalized shopping experience as compared to brick-and-mortar outlets. As a result, e-commerce platforms are relying on VFR solutions nowadays to build brand loyalty and reduce expenses.
The thriving e-commerce sector, on account of the increasing internet penetration and boosting sales of smartphones, in confluence with the growing high-fashion trend, represents one of the key factors bolstering the market growth. Moreover, apparel merchandisers worldwide are significantly investing in promotional campaigns to increase customer loyalty, gain a competitive advantage, and provide real-time tracking of products. This, in turn, is strengthening the growth of the VFR market. Apart from this, several brands are following hybrid models wherein bricks-and-mortar sales are combined with online fitting and customization to improve customer experience. Furthermore, with the ongoing coronavirus disease (COVID-19) pandemic, there is a considerable rise in safety concerns among individuals. This is influencing the need for VFR solutions for social distancing and preventing the spread of the pandemic. In line with this, technology interface designers are introducing tactile output devices or haptic interfaces that mimic texture and roughness using electrically generated fields. This is anticipated to aid in the development of next-generation interactive VFRs and propel the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual fitting room market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on component, application and end use.
Breakup by Component:
- Hardware
- Software
- Services
Breakup by Application:
- Apparel
- Beauty and Cosmetic
- Eyewear
- Footwear
- Others
Breakup by End Use:
- Physical Store
- Virtual Store
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook and Zugara Inc.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2020 |
| Historical Period |
2015-2020 |
| Forecast Period |
2021-2026 |
| Units |
US$ Billion |
| Segment Coverage |
Component, Application, End Use, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook and Zugara Inc. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global virtual fitting room market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global virtual fitting room market?
- What are the key regional markets?
- What is the breakup of the market based on the component?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end use?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global virtual fitting room market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Virtual Fitting Room Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Hardware
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Software
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Services
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Application
7.1 Apparel
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Beauty and Cosmetic
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Eyewear
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Footwear
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by End Use
8.1 Physical Store
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Virtual Store
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 AstraFit
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 ELSE Corp Srl
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Fit Analytics
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 FXGear Inc.
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Magic Mirror
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 MemoMi Labs Inc.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Metail
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 SenseMi DMCC
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 True Fit Corporation
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Visualook
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Zugara Inc
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Virtual Fitting Room Market: Major Drivers and Challenges
Figure 2: Global: Virtual Fitting Room Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Virtual Fitting Room Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Virtual Fitting Room Market: Breakup by Component (in %), 2020
Figure 5: Global: Virtual Fitting Room Market: Breakup by Application (in %), 2020
Figure 6: Global: Virtual Fitting Room Market: Breakup by End Use (in %), 2020
Figure 7: Global: Virtual Fitting Room Market: Breakup by Region (in %), 2020
Figure 8: Global: Virtual Fitting Room (Hardware) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Virtual Fitting Room (Hardware) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Virtual Fitting Room (Software) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Virtual Fitting Room (Software) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Virtual Fitting Room (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Virtual Fitting Room (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Virtual Fitting Room (Apparel) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Virtual Fitting Room (Apparel) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Virtual Fitting Room (Beauty and Cosmetic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Virtual Fitting Room (Beauty and Cosmetic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Virtual Fitting Room (Eyewear) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Virtual Fitting Room (Eyewear) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Virtual Fitting Room (Footwear) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Virtual Fitting Room (Footwear) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Virtual Fitting Room (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Virtual Fitting Room (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Virtual Fitting Room (Physical Store) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Virtual Fitting Room (Physical Store) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Virtual Fitting Room (Virtual Store) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Virtual Fitting Room (Virtual Store) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: North America: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: North America: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: United States: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: United States: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Canada: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Canada: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Asia-Pacific: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Asia-Pacific: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: China: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: China: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Japan: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Japan: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: India: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: India: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: South Korea: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: South Korea: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Australia: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Australia: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Indonesia: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Indonesia: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Others: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Others: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Europe: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Europe: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Germany: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Germany: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: France: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: France: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: United Kingdom: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: United Kingdom: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Italy: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Italy: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Spain: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Spain: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Russia: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Russia: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Others: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Others: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Latin America: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Latin America: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Brazil: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Brazil: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Mexico: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Mexico: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Others: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Others: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Middle East and Africa: Virtual Fitting Room Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Middle East and Africa: Virtual Fitting Room Market: Breakup by Country (in %), 2020
Figure 76: Middle East and Africa: Virtual Fitting Room Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Global: Virtual Fitting Room Industry: SWOT Analysis
Figure 78: Global: Virtual Fitting Room Industry: Value Chain Analysis
Figure 79: Global: Virtual Fitting Room Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Virtual Fitting Room Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Virtual Fitting Room Market Forecast: Breakup by Component (in Million US$), 2021-2026
Table 3: Global: Virtual Fitting Room Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 4: Global: Virtual Fitting Room Market Forecast: Breakup by End Use (in Million US$), 2021-2026
Table 5: Global: Virtual Fitting Room Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Virtual Fitting Room Market: Competitive Structure
Table 7: Global: Virtual Fitting Room Market: Key Players