Virtual Fitting Room Market Report by Component (Hardware, Software, Services), Application (Apparel, Beauty and Cosmetic, Eyewear, Footwear, and Others), End Use (Physical Store, Virtual Store), and Region 2024-2032

Virtual Fitting Room Market Report by Component (Hardware, Software, Services), Application (Apparel, Beauty and Cosmetic, Eyewear, Footwear, and Others), End Use (Physical Store, Virtual Store), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3814
Buy Now

Market Overview:

The global virtual fitting room market size is expected to exhibit a growth rate (CAGR) of 18.9% during 2024-2032. The significant growth in the e-commerce industry, the rapid advancements in artificial intelligence (AI) and augmented reality (AR) technologies, widespread utilization of VFR to reduce return rates, and growing emphasis on personalized shopping experience are some of the major factors propelling the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Growth Rate (2024-2032) 18.9%


Virtual fitting room (VFR) refers to a trailblazing technology that integrates artificial intelligence (AI) and augmented reality (AR) to provide a digitized fitting experience for online shoppers. It is comprised of several components, including three-dimensional (3D) body scanning, garment rendering, and a user interface that can accurately represent the consumer's physique and the fitting of clothes. VFR is widely used in apparel, footwear, and eyewear shopping to offer a seamless and interactive customer experience. It is a highly effective technology that reduces product return rates, enhances customer satisfaction, and increases engagement.

The growing emphasis on personalization and customer engagement in the retail sector is facilitating technology demand as it provides tailored product recommendations and interactive shopping experiences. Furthermore, increasing technology adoption to discourage impulsive purchases, encourage thoughtful consumption, and reduce carbon emissions linked to logistics is contributing to the market growth. Additionally, the rising technology demand to enhance the shopping experience and allow retailers to differentiate themselves from the competition is supporting the market growth. Moreover, the increasing demand for inclusivity in fashion has prompted several retailers to incorporate VFR technology to provide a platform where multiple sizes and body shapes can be represented accurately. Other factors, including growing expenditure capacities of consumers, extensive research and development (R&D) activities, and the increasing focus on sustainability in the fashion industry, are anticipated to drive the market growth.

 

 
 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

To get more information about this market, Request Sample

Virtual Fitting Room Market Trends/Drivers:

The significant growth in the e-commerce industry

The e-commerce industry has witnessed exponential growth in recent years, which was further accelerated by the coronavirus (COVID-19) pandemic as consumers shifted towards online shopping. This transition necessitates the adoption of virtual fitting room (VFR) technologies to replicate the in-store shopping experience, particularly in sectors such as apparel and footwear, where trying products before purchasing is an intrinsic part of the buying process. In line with this, VFR allows consumers to virtually try on products and make informed decisions, which aids in increasing sales, enhancing customer satisfaction, and improving convenience. Furthermore, the convenience of VFR, coupled with the flexibility of e-commerce platforms to shop anytime, anywhere, enhances the overall shopping experience, thus contributing to the market growth. Moreover, the potential health risks associated with physical fitting rooms in the wake of the COVID-19 pandemic make VFR a safer alternative, further driving their adoption.

The rapid advancement in AI and AR technologies

Artificial intelligence (AI) and augmented reality (AR) form the backbone of VFRs, providing the framework for a seamless, realistic, and personalized shopping experience. AI algorithms analyze user data to create accurate 3D body models and generate personalized product recommendations. On the other hand, AR superimposes 3D models onto the consumer's image, providing a realistic representation of the fit and appearance of the product. Moreover, advancements in these technologies over the years have improved the precision and realism of VFRs, making them more appealing to both consumers and retailers. In line with this, the introduction of AI-powered body scanning technologies that can account for subtle differences in body shapes and sizes is acting as another growth-inducing factor. Moreover, the recent development of advanced AR technology that provides higher-quality, more realistic garment rendering is supporting the market growth.

The widespread technology adoption to reduce return rates

Product returns are a significant challenge for retailers, particularly in the fashion sector, where fit and appearance are crucial. These returns incur logistical costs and can adversely affect a brand's reputation. By enabling consumers to virtually try on products before purchase, VFRs aid in making informed decisions and reducing the likelihood of product returns due to size or fit issues. Moreover, it provides a realistic representation of the product, which ensures that consumers' expectations align with the actual product, further reducing return rates. Apart from this, it aids retailers in saving costs, improving inventory management, and enhancing brand image. Apart from this, VFRs enhance customer satisfaction and increase confidence while shopping online, which aids in mitigating return rates significantly.

Virtual Fitting Room Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global virtual fitting room market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, application, and end use.

Breakup by Component:

 

 
 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

To get more information about this market, Request Sample

  • Hardware
  • Software
  • Services


Software dominates the market

The report has provided a detailed breakup and analysis of the virtual fitting room market based on the component. This includes hardware, software, and services. According to the report, software represented the largest market segment.

Software is dominating the market as it can be integrated with existing e-commerce platforms or developed as standalone apps. This flexibility allows retailers to provide a seamless shopping experience aligned with their brand image and customer base. Furthermore, software solutions are more scalable compared to hardware components as they can easily be upgraded or expanded to handle larger customer bases or to incorporate new features, ensuring that the service remains efficient and competitive. Additionally, with the advancement in new technologies, software can continually evolve, improving accuracy, realism, and user-friendliness. Moreover, they collect and analyze data, providing valuable insights into consumer behavior, which aids in delivering personalized recommendations, enhancing customer satisfaction, and improving inventory management.

Breakup by Application:

  • Apparel
  • Beauty and Cosmetic
  • Eyewear
  • Footwear
  • Others


Apparel dominates the market

The report has provided a detailed breakup and analysis of the virtual fitting room market based on the application. This includes apparel, beauty and cosmetic, eyewear, footwear, and others. According to the report, apparel represented the largest market segment.

Apparel is dominating the market as their purchase decision is greatly influenced by the fit and appearance of the product. These factors are subjective and vary from person to person, making it challenging for consumers to make online purchases confidently. In line with this, VFRs provide a realistic virtual try-on experience, thus making them particularly valuable in the apparel sector. Furthermore, apparel has one of the highest return rates among all categories in e-commerce due to issues related to size, fit, and appearance. VFR enables consumers to visualize how clothes look on them, which aids in reducing return rates, saving costs for retailers, and improving the shopping experience for consumers. Additionally, it allows customers to try on different styles, colors, and sizes virtually, making it easier for them to keep up with trends and make informed purchase decisions.

Breakup by End Use:

  • Physical Store
  • Virtual Store


Physical store holds the largest market share

The report has provided a detailed breakup and analysis of the virtual fitting room market based on the end use. This includes physical store and virtual store. According to the report, physical store represented the largest market segment.

Physical stores are dominating the market as integrating VFR technology provides customers the ability to touch and feel products with the added convenience of virtual trial rooms. Furthermore, VFRs can significantly enhance in-store shopping by reducing queues for fitting rooms, offering privacy, and providing an interactive, futuristic shopping experience. Additionally, it allows customers to virtually try on more items than they might in a traditional fitting room, thus increasing engagement and satisfaction and driving more sales. Moreover, In-store VFRs assist retailers in managing their inventory more efficiently by reducing the wear and tear caused by physical try-ons and limiting the number of garments that need to be available on the shop floor. Apart from this, it allows shop owners to gather real-time feedback from customers, which aids in understanding customer preferences and making personalized recommendations.

Breakup by Region:

 

 
 

To get more information on the regional analysis of this market, Request Sample

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


North America exhibits a clear dominance in the market, accounting for the largest virtual fitting room market share

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market segment.

North America is leading the market due to the presence of tech giants and numerous start-ups that are at the forefront of technological innovation, including the development of artificial intelligence (AI) and augmented reality (AR) technologies that underpin VFRs. Furthermore, the region boasts high internet penetration rates and widespread use of smartphones, which are essential for the adoption and use of VFR technology, as they enable consumers to access and effectively use these digital platforms. Along with this, North America has a well-established and rapidly growing e-commerce industry, which is contributing to the market growth. Moreover, the region has a robust digital and logistical infrastructure that supports the integration and efficient functioning of VFRs, including high-speed internet connectivity and advanced delivery and return systems for e-commerce.

Competitive Landscape:

The leading companies are consistently investing in research and development (R&D) to enhance the realism and accuracy of virtual try-ons, integrate more advanced technologies, and improve user-friendliness. Furthermore, several key players are leveraging AI capabilities to provide tailored product recommendations and customized virtual fitting experiences to meet the rising consumer demand for personalized shopping. Additionally, leading companies are optimizing their VFR solutions for smartphones, tablets, and other handheld devices to provide a seamless and convenient shopping experience. Moreover, the growing strategic partnerships and collaborations between key market players, fashion retailers, and tech companies to expand market reach and drive sales are positively influencing the market growth. Apart from this, top companies are focusing on enhancing customer engagement by incorporating social media features, gamification elements, and virtual fashion advisors to make their VFR solutions more fun to use and enhance customer engagement.

The report has provided a comprehensive analysis of the competitive landscape in the global virtual fitting room market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • AstraFit
  • ELSE Corp Srl
  • Fit Analytics
  • FXGear Inc.
  • Magic Mirror
  • MemoMi Labs Inc.
  • Metail
  • SenseMi DMCC
  • True Fit Corporation
  • Visualook
  • Zugara Inc.

Recent Developments:

  • In March 2021, Snap, the parent company of Snapchat, acquired Fit Analytics as part of its long-term plan to bring more e-commerce and in-app purchases to Snapchat.
  • In June 2022, Walmart announced its plan to acquire MemoMi Labs Inc. to allow customers to “try on” products and garments virtually and receive personalized recommendations based on their style and preferences.
  • In February 2023, True Fit Corporation announced an extended collaboration with Google Cloud to unlock insights and serve fit personalization to shoppers.

Virtual fitting room Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Component
  • Application
  • End Use
  • Region
Components Covered Hardware, Software, Services
Applications Covered Apparel, Beauty and Cosmetic, Eyewear, Footwear, Others
End Uses Covered Physical Store, Virtual Store
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook and Zugara Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the virtual fitting room market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global virtual fitting room market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the virtual fitting room industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

We expect the global virtual fitting room market to exhibit a CAGR of 18.9% during 2024-2032.

The increasing demand for virtual fitting rooms, as they allow customers to evaluate the fit, size, and style of clothes and accessories to reduce the number of returned products, is primarily driving the global virtual fitting room market.

The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of virtual fitting rooms, owing to the rising deployment of hybrid models wherein bricks-and-mortar sales are combined with online fitting and customization to improve customer experience.

Based on the component, the global virtual fitting room market can be segmented into hardware, software, and services. Currently, software holds the majority of the total market share.

Based on the application, the global virtual fitting room market has been divided into apparel, beauty and cosmetic, eyewear, footwear, and others. Among these, apparel currently exhibits a clear dominance in the market.

Based on the end use, the global virtual fitting room market can be categorized into physical store and virtual store. Currently, physical store accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global virtual fitting room market include AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook, and Zugara Inc.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Virtual Fitting Room Market Report by Component (Hardware, Software, Services), Application (Apparel, Beauty and Cosmetic, Eyewear, Footwear, and Others), End Use (Physical Store, Virtual Store), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More