Virtual Fitting Room Market Size, Share, Value Analysis and Forecast 2021-2026

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Virtual Fitting Room Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global virtual fitting room market exhibited strong growth during 2015-2020. Virtual fitting room (VFR) allows shoppers to try different products, such as accessories, watches, shoes, and clothes, based on their preferences. It comprises various components, including miniature cameras, apps, and login credentials, which offer a hassle-free, flexible, engaging, and personalized shopping experience as compared to brick-and-mortar outlets. As a result, e-commerce platforms are relying on VFR solutions nowadays to build brand loyalty and reduce expenses.

The thriving e-commerce sector, on account of the increasing internet penetration and boosting sales of smartphones, in confluence with the growing high-fashion trend, represents one of the key factors bolstering the market growth. Moreover, apparel merchandisers worldwide are significantly investing in promotional campaigns to increase customer loyalty, gain a competitive advantage, and provide real-time tracking of products. This, in turn, is strengthening the growth of the VFR market. Apart from this, several brands are following hybrid models wherein bricks-and-mortar sales are combined with online fitting and customization to improve customer experience. Furthermore, with the ongoing coronavirus disease (COVID-19) pandemic, there is a considerable rise in safety concerns among individuals. This is influencing the need for VFR solutions for social distancing and preventing the spread of the pandemic. In line with this, technology interface designers are introducing tactile output devices or haptic interfaces that mimic texture and roughness using electrically generated fields. This is anticipated to aid in the development of next-generation interactive VFRs and propel the market further. Looking forward, IMARC Group expects the global virtual fitting room market to grow at a CAGR of around 22% during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual fitting room market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, component, application and end use.

Breakup by Component:

Hardware
Software
Services

Breakup by Application:

Apparel
Beauty and Cosmetic
Eyewear
Footwear
Others

Breakup by End Use:

Physical Store
Virtual Store

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AstraFit, ELSE Corp Srl, Fit Analytics, FXGear Inc., Magic Mirror, MemoMi Labs Inc., Metail, SenseMi DMCC, True Fit Corporation, Visualook and Zugara Inc.

Key Questions Answered in This Report:

How has the global virtual fitting room market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global virtual fitting room market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end use?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global virtual fitting room market and who are the key players?
What is the degree of competition in the industry?