Global Water Flosser Market to Reach US$ 1,520 Million by 2032, Impelled by Growing Concerns Regarding Oral Health

June 08, 2023 | Retail

According to the latest report by IMARC Group, titled "Water Flosser Market Report by Product (Cordless, Countertop, and Others), Application (Hospitals, Dental Clinics, Home Care), Distribution Channel (Online, Offline), and Region 2024-2032," the global water flosser market size reached US$ 960 Million in 2023. A water flosser is a dental care device used for cleaning between the teeth and along the gumline. It is an effective alternative to traditional dental flossing and can help maintain good oral hygiene. It works by applying a stream of pressurized water or mouthwash to remove plaque, bacteria, and food particles from hard-to-reach areas in the mouth. It consists of a water reservoir, a motor, and a handheld wand with a nozzle. The water is pumped through the nozzle in controlled pulses, allowing users to adjust the pressure settings to their comfort level. Its regular use, in conjunction with brushing and regular dental visits, can contribute to better oral health and fresher breath.

Global Water Flosser Market Trends:

The global market is primarily driven by the growing concerns regarding oral health among the masses. Coupled with the increasing prevalence of oral problems, such as gum disease, gingivitis, and dental plaque, is providing a boost to the sales of water flossers across the globe. Since water flossers offer a convenient and user-friendly alternative to traditional flossing methods and are easy to operate, particularly for individuals with dexterity issues or those wearing braces or other dental appliances, these devices are gaining widespread prominence among the masses. Also, dental professionals often recommend water flossers as an adjunct to regular brushing and flossing. The endorsement of oral care experts has significantly influenced consumer behavior, which is providing a boost to the demand for water flossers. Moreover, continuous advancements in water flosser technology, such as the deployment of adjustable pressure settings, multiple nozzle options, and enhanced design features, have improved the overall user experience. These innovations have attracted consumers seeking advanced and efficient dental care solutions, thereby acting as a growth-inducing factor. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 1,520 Million by 2032, exhibiting a CAGR of 5.1% during 2024-2032.

Market Summary:

  • On the basis of the product, the market has been categorized into cordless, countertop and others.
  • Based on the application, the market has been segmented into hospitals, dental clinics and home care.
  • On the basis of the distribution channel, the market has been bifurcated into online and offline.
  • Region wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa. 
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of the key players include Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc. and Water Pik Inc. (Church & Dwight Co. Inc).

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Product, Application, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc. and Water Pik Inc. (Church & Dwight Co. Inc)
Customization Scope 10% Free Customization
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Global Water Flosser Market to Reach US$ 1,520 Million by 2032, Impelled by Growing Concerns Regarding Oral Health
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