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The global water flosser market exhibited moderate growth during 2015-2020. A water flosser is a hand-held water spraying device used for cleaning the spaces between and around teeth, gums and periodontal area. The flosser sprays streams of water in steady pulses and is also used for cleaning dental implants, veneers, braces, crowns and permanent or fixed bridges. Some of the commonly used variants include battery-operated, wireless, shower, faucet and countertop flossers. They consist of a water reservoir, water tips, pressure control system and a handle. In comparison to the traditionally used manual flossing methods, water flossers offer improved cleaning and massaging, which facilitate healthier and stronger gums.
The increasing prevalence of periodontal and oral disorders, such as tooth decay and gum diseases, along with the rising awareness regarding oral hygiene among the masses, represents one of the key factors driving the market growth. Dental diseases are primarily caused by the accumulation of food remains and consumption of harmful substances, such as tobacco and alcohol. This leads to plaque built-up between the teeth, which can be efficiently removed through water flossers. Additionally, various product innovations, such as the launch of variants with smart sensors, improved precision and aesthetically appealing designs, are acting as other growth-inducing factors. In line with this, product manufacturers are also adopting aggressive promotional strategies through online retail channels and social media platforms to reach a wider consumer base. Other factors, including rising expenditure capacities of the consumers on premium healthcare products, along with extensive research and development (R&D) activities, are anticipated to drive the market further. Looking forward, IMARC Group expects the global water flosser market to grow at a CAGR of around 6% during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the global water flosser market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product, application and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players being Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc. and Water Pik Inc. (Church & Dwight Co. Inc).
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