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Water Flosser Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Report Format: PDF+Excel | Report ID: SR112023A3791
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Market Overview:
The global water flosser market size reached US$ 900 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,260 Million by 2028, exhibiting a growth rate (CAGR) of 5.79% during 2023-2028.
A water flosser is a hand-held water spraying device used for cleaning the spaces between and around teeth, gums and periodontal area. The flosser sprays streams of water in steady pulses and is also used for cleaning dental implants, veneers, braces, crowns and permanent or fixed bridges. Some of the commonly used variants include battery-operated, wireless, shower, faucet and countertop flossers. They consist of a water reservoir, water tips, pressure control system and a handle. In comparison to the traditionally used manual flossing methods, water flossers offer improved cleaning and massaging, which facilitate healthier and stronger gums.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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The increasing prevalence of periodontal and oral disorders, such as tooth decay and gum diseases, along with the rising awareness regarding oral hygiene among the masses, represents one of the key factors driving the market growth. Dental diseases are primarily caused by the accumulation of food remains and consumption of harmful substances, such as tobacco and alcohol. This leads to plaque built-up between the teeth, which can be efficiently removed through water flossers. Additionally, various product innovations, such as the launch of variants with smart sensors, improved precision and aesthetically appealing designs, are acting as other growth-inducing factors. In line with this, product manufacturers are also adopting aggressive promotional strategies through online retail channels and social media platforms to reach a wider consumer base. Other factors, including rising expenditure capacities of the consumers on premium healthcare products, along with extensive research and development (R&D) activities, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global water flosser market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product, application and distribution channel.
Breakup by Product:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- Cordless
- Countertop
- Others
Breakup by Application:
- Hospitals
- Dental Clinics
- Home Care
Breakup by Distribution Channel:
- Online
- Offline
Breakup by Region:
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- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc. and Water Pik Inc. (Church & Dwight Co. Inc).
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2022 |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2028 |
| Units | US$ Million |
| Segment Coverage | Product, Application, Distribution Channel, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc. and Water Pik Inc. (Church & Dwight Co. Inc) |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global water flosser market was valued at US$ 900 Million in 2022.
We expect the global water flosser market to exhibit a CAGR of 5.79% during 2023-2028.
The rising prevalence of periodontal and oral disorders, along with the introduction of innovative product variants with smart sensors, improved precision, aesthetically appealing designs, etc., is primarily driving the global water flosser market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of water flossers.
Based on the product, the global water flosser market can be categorized into cordless, countertop, and others. Currently, cordless accounts for the majority of the global market share.
Based on the application, the global water flosser market has been segregated into hospitals, dental clinics, and home care. Among these, dental clinics currently exhibit a clear dominance in the market.
Based on the distribution channel, the global water flosser market can be bifurcated into online and offline. Currently, offline holds the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global water flosser market include Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc., and Water Pik Inc. (Church & Dwight Co. Inc).
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