Market Overview:

The global water flosser market size reached US$ 900 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,260 Million by 2028, exhibiting a growth rate (CAGR) of 5.79% during 2023-2028.

A water flosser is a hand-held water spraying device used for cleaning the spaces between and around teeth, gums and periodontal area. The flosser sprays streams of water in steady pulses and is also used for cleaning dental implants, veneers, braces, crowns and permanent or fixed bridges. Some of the commonly used variants include battery-operated, wireless, shower, faucet and countertop flossers. They consist of a water reservoir, water tips, pressure control system and a handle. In comparison to the traditionally used manual flossing methods, water flossers offer improved cleaning and massaging, which facilitate healthier and stronger gums.

The increasing prevalence of periodontal and oral disorders, such as tooth decay and gum diseases, along with the rising awareness regarding oral hygiene among the masses, represents one of the key factors driving the market growth. Dental diseases are primarily caused by the accumulation of food remains and consumption of harmful substances, such as tobacco and alcohol. This leads to plaque built-up between the teeth, which can be efficiently removed through water flossers. Additionally, various product innovations, such as the launch of variants with smart sensors, improved precision and aesthetically appealing designs, are acting as other growth-inducing factors. In line with this, product manufacturers are also adopting aggressive promotional strategies through online retail channels and social media platforms to reach a wider consumer base. Other factors, including rising expenditure capacities of the consumers on premium healthcare products, along with extensive research and development (R&D) activities, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global water flosser market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product, application and distribution channel.

Breakup by Product:

• Cordless
• Countertop
• Others
   

Breakup by Application:

• Hospitals
• Dental Clinics
• Home Care
   

Breakup by Distribution Channel:

• Online
• Offline
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc. and Water Pik Inc. (Church & Dwight Co. Inc).

Report Coverage:

Key Questions Answered in This Report:

• How has the global water flosser market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global water flosser market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global water flosser market and who are the key players?
• What is the degree of competition in the industry?