According to the latest report by IMARC Group, titled "Wine Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global wine packaging market grew at a CAGR of 4% during 2015-2020. Wines are alcoholic beverages that are commonly packed and sold in packaging solutions available in numerous sizes, materials and formats. They are affordable, convenient to use as well as enhance the visual appeal of the packaged products. Commonly packed in glass bottles, plastic bottles, cartons, boxes and cans, they are durable in nature and are branded with an attractive design and logo of the company. They widely involve the usage of etched glass, twist-off corks, bottle wraps, thinner eco-glass, laser-cut labels, and shrink-wrap sleeves.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Wine Packaging Market Trends:
The global market is majorly driven by the increasing consumption of alcohol by individuals. With the hectic lifestyles led by the masses, inflating per capita income levels and their shifting lifestyle preferences, there has been a rise in the preference for social drinking across the globe. This, along with the increasing demand for luxury and high-end alcoholic beverages, is expected to provide an impetus to the market growth. Also, single-serve wine containers are gaining widespread prominence among consumers as these packaging solutions provide enhanced convenience and easy handling. Furthermore, numerous players are utilizing advanced graphics to improve the aesthetic appeal of their packaging. They are also equipping QR codes with wine labels that enable them to offer crucial information in one place without cluttering the physical label of the beverage. Besides this, an enhanced focus on sustainable development has led players to launch wine packaging that is made from eco-friendly and sustainably sourced products. Some of the other factors contributing to the market growth include rising demand for product premiumization and easy product availability through online retail channels. On account of the aforementioned factors, the market is expected to witness moderate growth during 2021-2026.
- On the basis of the material type, the market has been divided into glass, plastic, metal, paper board, and others.
- Based on the packaging type, the market has been classified into bottles, bag-in-box, aseptic cartons, bulk packaging (IBCs, flexitanks and drums), and others.
- On the geographical front, the market has been segregated into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of these players include Amcor Limited, Ardagh Group, Ball Corporation, Encore Glass, G3 Enterprises, Guala Closures, International Paper, Maverick Enterprises Inc. (Sparflex SA), Owens-Illinois Group and Scholle Ipn Corporation.
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