GCC Fruit Juice Market to Reach US$ 5.5 Billion by 2032, Fueled by Increasing Demand for RTD and Convenient Beverages

May 01, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “­­GCC Fruit Juice Market Report by Product Type (Juice Drinks, 100% Fruit Juice, Concentrates, Nectars, Powdered Juice, and Others), Flavor (Orange, Mango, Mixed Fruit, Apple, and Others), Packaging Type (Tetra Pack, Bottles, Cans, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, and Others), and Country 2024-2032,” the GCC fruit juice market size reached US$ 3.5 Billion in 2023. Fruit juice is a beverage made by extracting the liquid content from fruits, such as oranges, apples, grapes, or pineapples. The process involves crushing or pressing the fruit to extract the juice and filtering out the pulp and other solid components. In addition to this, it contains preservatives, sugar, or other additives to enhance the product’s flavor and extend its shelf life. It is a rich source of essential vitamins, minerals, and antioxidants that provides numerous health benefits, such as enhancing the immune system and protecting against heart disease and cancer. Fruit juice is a popular beverage and is widely consumed for its refreshing taste and nutritional benefits. 

GCC Fruit Juice Market Trends:

The rising product adoption due to its high nutritional content and associated health benefits, such as improved metabolism, increased energy, and reduced cholesterol levels, represents the key factor driving the GCC fruit juice market growth. Concurrent with this, the widespread prevalence of obesity, escalating health consciousness among the masses, and the rising consumption of healthier foods and beverages are fuelling the sales of fruit juices in the region. In addition to this, the shifting consumer preference for ready-to-drink (RTD) beverages that are readily available and convenient to drink is acting as another significant growth-inducing factor. Moreover, the surging demand for Halal food, which consists of natural, organic, and ethically sourced ingredients, especially among the sizable Muslim population, is prompting manufacturers to introduce product variants with no preservatives, colors, or artificial additives, thus creating a positive outlook for the market. Furthermore, ongoing product innovations and the launch of numerous attractive blends of flavors, such as beetroot orange, orange carrot, laban with mint, lemonade, mixed berries, and strawberry banana, are presenting remunerative growth opportunities for the market. Other factors, such as rapid urbanization, changing lifestyles, the expanding working population, and inflating disposable incomes of individuals, are aiding in market expansion. Looking forward, the market value is projected to reach US$ 5.5 Billion by 2032, expanding at a CAGR of 5% during 2024-2032. 

Market Summary:

  • On the basis of the product type, the market has been segregated into juice drinks, 100% fruit juice, concentrates, nectars, powdered juice, and others. Amongst these, juice drinks account for the majority of the market share.
  • Based on the flavor, the market is categorized into orange, mango, mixed fruit, apple, and others. Currently, orange juice represents the most popular market segment.
  • On the basis of the packaging type, the market has been classified into tetra packs, bottles, cans, and others. Amongst these, tetra packs hold the largest market share.
  • Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, specialty food stores, online stores, and others. At present, supermarkets and hypermarkets are the biggest market segment.
  • On the basis of the country, the market has been segmented into Saudi Arabia, United Arab Emirates, Kuwait, Oman, Qatar, and Bahrain. Currently, Saudi Arabia enjoys the leading position in the market.
  • The competitive landscape of the industry has also been examined, covering the competitive structure and key player profiles.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units  US$ Billion
Segment Coverage Product Type, Flavor, Packaging Type, Distribution Channel, Country
Countries Covered Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain
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GCC Fruit Juice Market to Reach US$ 5.5 Billion by 2032, Fueled by Increasing Demand for RTD and Convenient Beverages
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