The global green tea market reached a value of US$ 17.4 Billion in 2018. Green tea, made from the unoxidized leaves of Camellia sinensis, is a pale green beverage with a slightly bitter taste. It was traditionally employed as a medicine in China and India for easing digestion, regulating body temperature, improving heart and mental health, controlling bleeding, and healing wounds. On account of altering lifestyles of consumers, increasing prevalence of chronic diseases and rising awareness about the health benefits of green tea, it is becoming one of the preferred beverages across the globe. In addition to this, green tea is widely used as a raw material in the production of beverages, dietary supplements, dental care items and cosmetic products.
Global Green Tea Market Drivers:
Green tea contains bioactive substances, such as caffeine and polyphenols, which assist in breaking down fat cells and discharging them into the circulatory system, thereby resulting in weight loss. Due to the increasing consumer tendency of spending on weight management products, the demand for green tea is proliferating across the globe. Green tea also helps in decreasing cholesterol and triglyceride levels and lowering the chances of heart attacks. Further, regular consumption of green tea provides cavity protection, lowers acidity of saliva, reduces the development of plaque and prevents oral bacteria from producing tooth enamel-dissolving acids. Some of the other key factors driving the demand of green tea include rising health consciousness, value addition, strong growth of online retail, etc. Looking forward, the market is projected to reach a value of US$ 25.2 Billion by 2024, exhibiting a CAGR of around 6% during 2019-2024.
Report Coverage:
Breakup by Type:
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Capsules
- Others
Breakup by Flavour:
- Lemon
- Aloe Vera
- Cinnamon
- Vanilla
- Wild Berry
- Jasmin
- Basil
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Online
- Others
Regional Insights:
- Asia Pacific
- North America
- Europe
- Middle East and Africa
- Latin America
Region-wise, Asia Pacific is the biggest market for green tea, accounting for the majority of the global share.
Competitive Landscape:
The global green tea market consists of numerous small and large manufacturers. Some of the leading players operating in the market are:
- AMORE Pacific Corp
- Arizona Beverage Company
- Associated British Foods LLC
- The Coca-Cola Company
- Tata Global Beverages
- Unilever
- Cape Natural Tea Products
- Celestial Seasonings
- Finlays Beverages Ltd.
- Frontier Natural Products Co-Op.
- Hambleden Herbs
- Hankook Tea
- Honest Tea, Inc.
- ITO EN
- Kirin Beverage Corp.
- Metropolitan Tea Company
- Northern Tea Merchants Ltd
- Numi Organic Tea
- Oishi Group Plc.
- Oregon Chai Inc.
- Yogi Tea
Key Questions Answered in This Report:
- How has the global green tea market performed so far and how will it perform in the coming years?
- What are the key regional markets in the global green tea industry?
- What is the breakup of the global green tea market on the basis of type?
- What is the breakup of the global green tea market on the basis of flavour?
- What is the breakup of the global green tea market on the basis of distribution channel?
- What are the various stages in the value chain of the global green tea market?
- What are the key driving factors and challenges in the global green tea market?
- What is the structure of the global green tea market and who are the key players?
- What is the degree of competition in the global green tea market?
- How are green tea manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.3 Key Industry Trends
5 Global Green Tea Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Type
5.4 Market Breakup by Flavour
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
6 Market Breakup by Type
6.1 Green Tea Bags
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Green Tea Instant Mixes
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Iced Green Tea
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Loose Leaf
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Capsules
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Flavour
7.1 Lemon
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Aloe Vera
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Cinnamon
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Vanilla
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Wild Berry
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Jasmin
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Basil
7.7.1 Market Trends
7.7.2 Market Forecast
7.8 Others
7.8.1 Market Trends
7.8.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Specialty Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Convenience Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 Asia Pacific
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Europe
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 Global Green Tea Industry: SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Global Green Tea Industry: Value Chain Analysis
11.1 Overview
11.2 Producers
11.3 Processing
11.4 Trade
11.5 Manufacturers
11.6 Retail
11.7 Consumers
12 Global Green Tea Industry: Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Global Green Tea Industry: Price Analysis
13.1 Price Indicators
13.2 Price Structure
13.3 Margin Analysis
14 Green Tea Manufacturing Process
14.1 Product Overview
14.2 Raw Material Requirements
14.3 Manufacturing Process
14.4 Key Success and Risk Factors
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 AMORE Pacific Corp
15.3.2 Arizona Beverage Company
15.3.3 Associated British Foods LLC
15.3.4 The Coca-Cola Company
15.3.5 Tata Global Beverages
15.3.6 Unilever
15.3.7 Cape Natural Tea Products
15.3.8 Celestial Seasonings
15.3.9 Finlays Beverages Ltd.
15.3.10 Frontier Natural Products Co-Op.
15.3.11 Hambleden Herbs
15.3.12 Hankook Tea
15.3.13 Honest Tea, Inc.
15.3.14 ITO EN
15.3.15 Kirin Beverage Corp.
15.3.16 Metropolitan Tea Company
15.3.17 Northern Tea Merchants Ltd
15.3.18 Numi Organic Tea
15.3.19 Oishi Group Plc.
15.3.20 Oregon Chai Inc.
15.3.21 Yogi Tea
List of Figures
Figure 1: Global: Green Tea Market: Major Drivers and Challenges
Figure 2: Global: Green Tea Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Green Tea Market: Breakup by Type (in %), 2018
Figure 4: Global: Green Tea Market: Breakup by Flavour (in %), 2018
Figure 5: Global: Green Tea Market: Breakup by Distribution Channel (in %), 2018
Figure 6: Global: Green Tea Market: Breakup by Region (in %), 2018
Figure 7: Global: Green Tea Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Green Tea Industry: SWOT Analysis
Figure 9: Global: Green Tea Industry: Value Chain Analysis
Figure 10: Global: Green Tea Industry: Porter’s Five Forces Analysis
Figure 11: Global: Green Tea (Green Tea Bags) Market: Sales Value (in Million US$), 2013 & 2018
Figure 12: Global: Green Tea (Green Tea Bags) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 13: Global: Green Tea (Green Tea Instant Mixes) Market: Sales Value (in Million US$), 2013 & 2018
Figure 14: Global: Green Tea (Green Tea Instant Mixes) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 15: Global: Green Tea (Iced Green Tea) Market: Sales Value (in Million US$), 2013 & 2018
Figure 16: Global: Green Tea (Iced Green Tea) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 17: Global: Green Tea (Loose Leaf) Market: Sales Value (in Million US$), 2013 & 2018
Figure 18: Global: Green Tea (Loose Leaf) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: Global: Green Tea (Capsules) Market: Sales Value (in Million US$), 2013 & 2018
Figure 20: Global: Green Tea (Capsules) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 21: Global: Green Tea (Other Types) Market: Sales Value (in Million US$), 2013 & 2018
Figure 22: Global: Green Tea (Other Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 23: Global: Green Tea (Lemon) Market: Sales Value (in Million US$), 2013 & 2018
Figure 24: Global: Green Tea (Lemon) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 25: Global: Green Tea (Aloe Vera) Market: Sales Value (in Million US$), 2013 & 2018
Figure 26: Global: Green Tea (Aloe Vera) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 27: Global: Green Tea (Cinnamon) Market: Sales Value (in Million US$), 2013 & 2018
Figure 28: Global: Green Tea (Cinnamon) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 29: Global: Green Tea (Vanilla) Market: Sales Value (in Million US$), 2013 & 2018
Figure 30: Global: Green Tea (Vanilla) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 31: Global: Green Tea (Wild Berry) Market: Sales Value (in Million US$), 2013 & 2018
Figure 32: Global: Green Tea (Wild Berry) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: Global: Green Tea (Jasmin) Market: Sales Value (in Million US$), 2013 & 2018
Figure 34: Global: Green Tea (Jasmin) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Global: Green Tea (Basil) Market: Sales Value (in Million US$), 2013 & 2018
Figure 36: Global: Green Tea (Basil) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 37: Global: Green Tea (Other Flavours) Market: Sales Value (in Million US$), 2013 & 2018
Figure 38: Global: Green Tea (Other Flavours) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Global: Green Tea Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2013 & 2018
Figure 40: Global: Green Tea Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 41: Global: Green Tea Market: Sales through Specialty Stores (in Million US$), 2013 & 2018
Figure 42: Global: Green Tea Market Forecast: Sales through Specialty Stores (in Million US$), 2019-2024
Figure 43: Global: Green Tea Market: Sales through Convenience Stores (in Million US$), 2013 & 2018
Figure 44: Global: Green Tea Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 45: Global: Green Tea Market: Online Sales (in Million US$), 2013 & 2018
Figure 46: Global: Green Tea Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 47: Global: Green Tea Market: Sales through Other Distribution Channels (in Million US$), 2013 & 2018
Figure 48: Global: Green Tea Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 49: Asia Pacific: Green Tea Market: Sales Value (In Million US$), 2013 & 2018
Figure 50: Asia Pacific: Green Tea Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 51: North America: Green Tea Market: Sales Value (in Million US$), 2013 & 2018
Figure 52: North America: Green Tea Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 53: Europe: Green Tea Market: Sales Value (in Million US$), 2013 & 2018
Figure 54: Europe: Green Tea Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 55: Middle East and Africa: Green Tea Market: Sales Value (in Million US$), 2013 & 2018
Figure 56: Middle East and Africa: Green Tea Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 57: Latin America: Green Tea Market: Sales Value (in Million US$), 2013 & 2018
Figure 58: Latin America: Green Tea Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 59: Green Tea Manufacturing: Process Flow
List of Tables
Table 1: Global:Green Tea Market: Key Industry Highlights, 2018 and 2024
Table 2: Global:Green Tea Market Forecast: Breakup by Type (in Million US$), 2019-2024
Table 3: Global:Green Tea Market Forecast: Breakup by Flavour (in Million US$), 2019-2024
Table 4: Global:Green Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 5: Global:Green Tea Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6:Green Tea: Raw Material Requirements
Table 7: Global:Green Tea Market Structure
Table 8: Global:Green Tea Market: Key Players