Market Overview:

The global green tea market size reached US$ 15.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.2 Billion by 2028, exhibiting a growth rate (CAGR) of 6.5% during 2023-2028.

Green tea, made from the unoxidized leaves of Camellia sinensis, is a pale green beverage with a slightly bitter taste. It was traditionally employed as a medicine in China and India for easing digestion, regulating body temperature, improving heart and mental health, controlling bleeding, and healing wounds. On account of altering lifestyles of consumers, increasing prevalence of chronic diseases and rising awareness about the health benefits of green tea, it is becoming one of the preferred beverages across the globe. In addition to this, green tea is widely used as a raw material in the production of beverages, dietary supplements, dental care items and cosmetic products.

Global Green Tea Market Drivers:

Green tea contains bioactive substances, such as caffeine and polyphenols, which assist in breaking down fat cells and discharging them into the circulatory system, thereby resulting in weight loss. Due to the increasing consumer tendency of spending on weight management products, the demand for green tea is proliferating across the globe. Green tea also helps in decreasing cholesterol and triglyceride levels and lowering the chances of heart attacks. Further, regular consumption of green tea provides cavity protection, lowers acidity of saliva, reduces the development of plaque and prevents oral bacteria from producing tooth enamel-dissolving acids. Some of the other key factors driving the demand of green tea include rising health consciousness, value addition, strong growth of online retail, etc.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global green tea market report, along with forecasts at the global and regional from 2023-2023. Our report has categorized the market based on type, flavour and distribution channel.

Breakup by Type:

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Capsules
• Others

Breakup by Flavour:

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Wild Berry
• Jasmin
• Basil
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Regional Insights:

• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America

Region-wise, Asia Pacific is the biggest market for green tea, accounting for the majority of the global share.

Competitive Landscape:

The global green tea market consists of numerous small and large manufacturers. Some of the leading players operating in the market are:

• AMORE Pacific Corp
• Arizona Beverage Company
• Associated British Foods LLC
• The Coca-Cola Company
• Tata Global Beverages
• Unilever
• Cape Natural Tea Products
• Celestial Seasonings
• Finlays Beverages Ltd.
• Frontier Natural Products Co-Op.
• Hambleden Herbs
• Hankook Tea
• Honest Tea, Inc.
• ITO EN
• Kirin Beverage Corp.
• Metropolitan Tea Company
• Northern Tea Merchants Ltd
• Numi Organic Tea
• Oishi Group Plc.
• Oregon Chai Inc.
• Yogi Tea

Report Coverage: