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The global gummy vitamins market was valued at US$ 6.4 Billion in 2021.
We expect the global gummy vitamins market to exhibit a CAGR of 5.31% during 2022-2027.
The emergence of gummy vitamins in novel flavors, such as apple, orange, pineapple, strawberry, etc., using natural and organic ingredients for health-conscious consumers is primarily driving the global gummy vitamins market.
The sudden outbreak of the COVID-19 pandemic has led to the rising demand for Vitamin C gummies to boost immunity against the coronavirus infection and maintain physical wellbeing.
Based on the type, the global gummy vitamins market can be segmented into single vitamin, multi vitamin, and prebiotics and probiotics. Among these, multi vitamin holds the majority of the total market share.
Based on the demographics, the global gummy vitamins market has been divided into children and adult. Currently, adult exhibits a clear dominance in the market.
Based on the sales channel, the global gummy vitamins market can be categorized into supermarkets and hypermarkets, specialty stores, retail pharmacies, and online stores. Among these, supermarkets and hypermarkets account for the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global gummy vitamins market include Bayer AG, Bettera Wellness LLC, Church & Dwight Co. Inc., Hero Nutritionals, Ion Labs Inc. (DCC plc), Nature's Way Products LLC. (Dr. Willmar Schwabe GmbH & Co. KG), Pfizer Inc., Pharmavite (Otsuka Pharmaceutical Co. Ltd), Santa Cruz Nutritionals, SmartyPants Vitamins (Unilever plc), The Honest Company Inc., and Vitakem Nutraceutical Inc.
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