The global hair conditioner market size reached US$ 12.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 19.4 Billion by 2028, exhibiting a growth rate (CAGR) of 7.1% during 2023-2028.
Hair conditioner is a hair care product used to improve the texture of the hair. It comprises various moisturizing ingredients, such as oils, silicones, humectants, butter, and emollients, which nourish and replenish hair with moisture. It reduces friction between strands of hair and makes brushing easier after hair wash. It also promotes healthy hair growth and provides a heat protection barrier to hair. In addition, it protects hair shafts from damage caused by regular bleaching, coloring, and styling with hot tools. Hair conditioner offers several benefits, such as taming flyaway hair, improving manageability, preventing hair breakage, and reducing fiber hydrophilicity and split ends.
Hair Conditioner Market Trends:
At present, the growing awareness among the masses about the benefits of hair conditioners represents one of the key factors propelling the market growth. Besides this, there is a rise in the demand for hair conditioners due to increasing levels of pollution across the globe. This, along with the escalating demand for hair conditioners among working women for dealing with unmanaged hair, is contributing to the growth of the market. Moreover, there is an increase in the utilization of chemical treatments to alter the style, texture, and color of the hair. This, coupled with the growing employment of hair conditioners to repair damaged hair, is positively influencing the market. In addition, key market players are investing in research and development (R&D) activities to introduce natural and organic haircare products. They are also focusing on marketing strategies to boost their product sales. Apart from this, the rising prevalence of dandruff, dry and itchy scalp, hair loss, and dull hair among the masses is bolstering the growth of the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global hair conditionermarket report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, distribution channel and end user.
Breakup by Type:
Breakup by Distribution Channel:
Hypermarkets and Supermarkets
Drug Stores or Pharmacy
Breakup by End User:
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amway Corp., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Marico Limited, Natura & Co, Oriflame Cosmetics AG, Procter & Gamble Company, The Estée Lauder Companies Inc. and Unilever plc.
Base Year of the Analysis
Type, Distribution Channel, End User, Region
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Amway Corp., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Marico Limited, Natura & Co, Oriflame Cosmetics AG, Procter & Gamble Company, The Estée Lauder Companies Inc. and Unilever plc.
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Key Questions Answered in This Report
The global hair conditioner market was valued at US$ 12.7 Billion in 2022.
We expect the global hair conditioner market to exhibit a CAGR of 7.1% during 2023-2028.
The rising demand for hair conditioners for taming flyaway hair, improving manageability, preventing hair breakage, etc., along with the introduction of natural and organic product variants, is primarily driving the global hair conditioner market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of hair conditioners.
Based on the type, the global hair conditioner market can be segmented into rinse-out, leave-in, deep, and others. Currently, rinse-out holds the majority of the total market share.
Based on the distribution channel, the global hair conditioner market has been divided into specialty stores, hypermarkets and supermarkets, drug stores or pharmacy, mass merchandiser, department stores, mono-brand stores, and online stores. Among these, specialty stores currently exhibit a clear dominance in the market.
Based on the end user, the global hair conditioner market can be categorized into women, men, and kids. Currently, women account for the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Europe currently dominates the global market.
Some of the major players in the global hair conditioner market include Amway Corp., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oréal S.A., Marico Limited, Natura & Co, Oriflame Cosmetics AG, Procter & Gamble Company, The Estée Lauder Companies Inc., and Unilever plc.
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