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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Hand Sanitizer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

The global hand sanitizer market reached US$ 4.20 Billion in 2020. A hand sanitizer, or a hand rub, is an antiseptic solution applied on the hands to remove disease-causing pathogens from the skin. It is commonly available in foam, gel and liquid-based variants and consists of alcohol, water, emollients, polyacrylates, artificial and natural colors and fragrances. The alcohol used in hand sanitizers includes ethanol and isopropanol, which instantly denatures proteins and destroys the lipid-based coatings of certain bacteria and viruses. The water acts as a carrier for the ingredients and bonds with the hydrogel. The emollients and other ingredients are added in small quantities to protect the skin from dryness caused by the alcohol, neutralize the acidic effects of polyacrylate and enhance the smell and appearance of the product. Currently, alcohol-free variants are also available, which are manufactured using glycerin, thickening agents and disinfectants, such as benzalkonium chloride (BAC) and other antimicrobial agents.

Hand sanitizers also contain humectants that attract and lock moisture in the hands and do not remove natural oils from the skin despite repetitive use. In comparison to the traditionally used soap, these sanitizers are more effective and gentler on the skin. As coronavirus disease (COVID-19) continues to spread across the globe, there has been a significant increase in the demand for hand sanitizers in schools, hospitals, residential and commercial complexes and other public spaces. However, with the ease of lockdown regulations and an overall decline in the number of cases globally, there is a significant drop in the demand and sales of hand sanitizers. As a result, IMARC Group expects the market to grow at a CAGR of -1.40% by 2026.

Global Hand Sanitizer Market Trends:

The Spread of Coronavirus Disease (COVID-19) Across the Globe

With the sudden outbreak of the COVID-19 pandemic, the World Health Organization (WHO) has recommended the use of hand sanitizers for self-preservation and minimizing the spread of the coronavirus. The increasing number of deaths caused by the virus has further triggered an alarming response from consumers, thereby increasing the emphasis of consumers on hand hygiene as a preventive measure from contracting the infection. Hand sanitizers contain a high percentage of alcohol, which removes the envelope coating of the virus, thereby making it non-infectious and providing continuous protection to the user.

Rising Health Consciousness Among the Masses

The increasing demand for hand sanitizers is further supported by the rising prevalence of various gastrointestinal, respiratory and skin infections among the masses. Alcohol-based hand sanitizers can minimize the transmission of harmful bacteria and viruses present on the skin or palm of the hands, thereby reducing the instances of stomach infections, diarrhea, nausea and vomiting.  In comparison to the traditionally used hand washes and soaps, hand sanitizers contain ingredients that can also aid in minimizing dryness and irritation on the skin. Product manufacturers are developing sanitizers with natural and organic ingredients that do not cause allergies and are non-toxic in nature.

The Introduction of Novel Variants and Dispensers

The market is also driven by the launch of innovative hand sanitizers infused with floral and fruit fragrances. Product manufacturers are developing easy-to-use and portable foam and gel-based sanitizers in sachets and mini-bottles. The gel-based sanitizers have a thin and watery consistency that spread and penetrate the skin quickly to neutralize the pathogens. Similarly, foam-based hand sanitizers are also highly convenient to use and do not need to be rubbed off. Manufacturers are launching products in innovative flavors, such as strawberry, green apple, litchi and orange, in novel hands-free automatic sensor-based and foot-operated dispensers.

Product Availability Through Online Retail Channels

The market is also driven by the proliferation of online retail channels and social media platforms. Consumers are increasingly becoming aware of the availability of premium personal care and hygiene products and are widely adopting healthy lifestyles. Product vendors are using innovative marketing strategies to promote sanitation products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also developing attractive packaging to grab the consumer’s attention and provide them with an authentic and luxurious experience through their high-quality products. Through online retail platforms, consumers are now able to place orders from the convenience of their homes and the product manufacturers and vendors are able to reach the audiences present in remote locations.

  • Market Breakup by Product Form:
    • Gel 
    • Foam
    • Liquid
    • Spray
    • Others
       
  • Market Breakup by Product Type:
    • Alcohol-Based
    • Non-Alcohol Based
       
  • Market Breakup by Distribution Channel:
    • Pharmacy Stores
    • Departmental Stores
    • Online Stores
    • Others
       
  • Market Breakup by End Use:
    • Restaurants
    • Schools
    • Hospitals
    • Household Purposes
    • Others
       
  • Market Breakup by Region:
    • North America
      • United States
      • Canada
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Indonesia
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
      • Russia
      • Others
    • Latin America
      • Brazil
      • Mexico
      • Others
    • Middle East and Africa
       

Competitive Landscape:

The report has also analyzed the competitive landscape of the market with some of the key players being Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter and Gamble Company, Henkel AG & Company, KGaA, Unilever NV/PLC., Vi-Jon Laboratories Inc., Gojo Industry Inc., Chattem Inc., Kutol Products Company, Inc. and 3M Company.

The global hand sanitizer market size was valued at US$ 4.20 Billion in 2020.

According to the estimates by IMARC Group, the global hand sanitizer market is expected to witness a CAGR of -1.40 % from 2021 to 2026.

The increasing consumer consciousness towards maintaining health and wellness due to the high prevalence of communicable diseases, represents one of the key drivers for the global hand sanitizer market.

The introduction of organic product variants along with the emergence of innovative fragrances of hand sanitizers represent some of the key trends in the global hand sanitizer market.

Sudden outbreak of the COVID-19 pandemic had resulted in the surging demand of hand sanitizers to control the transmission of coronavirus infection. Several manufacturers expanded their production capacities in compliance with statutory permissions issued by various government bodies for maximizing the production of hand sanitizers to meet its increasing demand across the globe.

On the basis of the product form, the market has been bifurcated into gel, foam, liquid, spray, and others. Currently, gel holds the majority of the total market share.

On the basis of the product type, the market has been divided into alcohol-based sanitizers and non-alcohol based hand sanitizers. Among these, alcohol-based sanitizers represent the largest segment.

On the basis of the distribution channel, the market has been classified into pharmacies, departmental stores, online stores, and others. Among these, departmental stores hold the largest market share.

On the basis of the end use, the market has been classified into restaurants, schools, hospitals, household purposes, and others. At present, hospitals hold the total market share.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.

The key companies in the global hand sanitizer market are Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter and Gamble Company, Henkel AG & Company, KGaA, Unilever NV/PLC., Vi-Jon Laboratories Inc., Gojo Industry Inc., Chattem Inc., Kutol Products Company, Inc., and 3M Company.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Hand Sanitizer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product Form
    5.5    Market Breakup by Product Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by End Use
    5.8    Market Breakup by Region
    5.9    Market Forecast
6   Market Breakup by Product Form
    6.1    Gel
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Foam
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Liquid
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Spray
        6.4.1    Market Trends
        6.4.2    Market Forecast
    6.5    Others
        6.5.1    Market Trends
        6.5.2    Market Forecast
7   Market Breakup by Product Type
    7.1    Alcohol-Based
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Non-Alcohol Based
        7.2.1    Market Trends
        7.2.2    Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Pharmacy Stores 
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Departmental Stores
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Online Stores
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9   Market Breakup by End Use
    9.1    Restaurants
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Schools
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Hospitals
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Household Purposes
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10  Market Breakup by Region
     10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
    14.1    Key Price Indicators
    14.2    Price Structure
    14.3    Margin Analysis
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Reckitt Benckiser Group PLC
        15.3.2    The Himalaya Drug Company
        15.3.3    Procter and Gamble Company 
        15.3.4    Henkel AG & Company, KGaA
        15.3.5    Unilever NV/PLC.
        15.3.6    Vi-Jon Laboratories Inc.
        15.3.7    Gojo Industry Inc. 
        15.3.8    Chattem Inc.
        15.3.9      Kutol Products Company, Inc.
        15.3.10      3M Company

List of Figures

Figure 1: Global: Hand Sanitizer Market: Major Drivers and Challenges
Figure 2: Global: Hand Sanitizer Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Hand Sanitizer Market: Breakup by Product Form (in %), 2020
Figure 4: Global: Hand Sanitizer Market: Breakup by Product Type (in %), 2020
Figure 5: Global: Hand Sanitizer Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Hand Sanitizer Market: Breakup by End Use (in %), 2020
Figure 7: Global: Hand Sanitizer Market: Breakup by Region (in %), 2020
Figure 8: Global: Hand Sanitizer Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 9: Global: Hand Sanitizer Industry: SWOT Analysis
Figure 10: Global: Hand Sanitizer Industry: Value Chain Analysis
Figure 11: Global: Hand Sanitizer Industry: Porter’s Five Forces Analysis
Figure 12: Global: Hand Sanitizer (Gel) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Hand Sanitizer (Gel) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Hand Sanitizer (Foam) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Hand Sanitizer (Foam) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Hand Sanitizer (Liquid) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Hand Sanitizer (Liquid) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Hand Sanitizer (Spray) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Hand Sanitizer (Spray) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Hand Sanitizer (Other Product Forms) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Hand Sanitizer (Other Product Forms) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Hand Sanitizer (Alcohol-Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Hand Sanitizer (Alcohol-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Hand Sanitizer (Non-Alcohol Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Hand Sanitizer (Non-Alcohol Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Hand Sanitizer Market: Sales through Pharmacy Stores (in Million US$), 2015 & 2020
Figure 27: Global: Hand Sanitizer Market Forecast: Sales through Pharmacy Stores (in Million US$), 2021-2026
Figure 28: Global: Hand Sanitizer Market: Sales through Departmental Stores (in Million US$), 2015 & 2020
Figure 29: Global: Hand Sanitizer Market Forecast: Sales through Departmental Stores (in Million US$), 2021-2026
Figure 30: Global: Hand Sanitizer Market: Sales through Online Stores (in Million US$), 2015 & 2020
Figure 31: Global: Hand Sanitizer Market Forecast: Sales through Online Stores (in Million US$), 2021-2026
Figure 32: Global: Hand Sanitizer Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 33: Global: Hand Sanitizer Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 34: Global: Hand Sanitizer (Restaurants) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Hand Sanitizer (Restaurants) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: Hand Sanitizer (Schools) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Hand Sanitizer (Schools) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: Hand Sanitizer (Hospitals) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Hand Sanitizer (Hospitals) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: Hand Sanitizer (Household Purposes) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: Hand Sanitizer (Household Purposes) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Global: Hand Sanitizer (Other End Uses) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: Hand Sanitizer (Other End Uses) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: North America: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: North America: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: United States: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: United States: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Canada: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Canada: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Asia Pacific: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Asia Pacific: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: China: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: China: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Japan: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Japan: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: South Korea: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: South Korea: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Australia: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Australia: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Indonesia: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Indonesia: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Others: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Others: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Europe: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Europe: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Germany: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Germany: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: France: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: France: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: United Kingdom: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: United Kingdom: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Italy: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Italy: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Spain: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Spain: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Russia: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Russia: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Others: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: Others: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 82: Latin America: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 83: Latin America: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 84: Brazil: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 85: Brazil: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 86: Mexico: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 87: Mexico: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 88: Others: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 89: Others: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 90: Middle East and Africa: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 91: Middle East and Africa: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026

List of Tables

Table 1: Global: Hand Sanitizer Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Hand Sanitizer Market Forecast: Breakup by Product Form (in Million US$), 2021-2026
Table 3: Global: Hand Sanitizer Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 4: Global: Hand Sanitizer Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Hand Sanitizer Market Forecast: Breakup by End Use (in Million US$), 2021-2026
Table 6: Global: Hand Sanitizer Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Hand Sanitizer Market Structure
Table 8: Global: Hand Sanitizer Market: Key Players

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