The global hand sanitizer market reached US$ 4.20 Billion in 2020. A hand sanitizer, or a hand rub, is an antiseptic solution applied on the hands to remove disease-causing pathogens from the skin. It is commonly available in foam, gel and liquid-based variants and consists of alcohol, water, emollients, polyacrylates, artificial and natural colors and fragrances. The alcohol used in hand sanitizers includes ethanol and isopropanol, which instantly denatures proteins and destroys the lipid-based coatings of certain bacteria and viruses. The water acts as a carrier for the ingredients and bonds with the hydrogel. The emollients and other ingredients are added in small quantities to protect the skin from dryness caused by the alcohol, neutralize the acidic effects of polyacrylate and enhance the smell and appearance of the product. Currently, alcohol-free variants are also available, which are manufactured using glycerin, thickening agents and disinfectants, such as benzalkonium chloride (BAC) and other antimicrobial agents.
Hand sanitizers also contain humectants that attract and lock moisture in the hands and do not remove natural oils from the skin despite repetitive use. In comparison to the traditionally used soap, these sanitizers are more effective and gentler on the skin. As coronavirus disease (COVID-19) continues to spread across the globe, there has been a significant increase in the demand for hand sanitizers in schools, hospitals, residential and commercial complexes and other public spaces. However, with the ease of lockdown regulations and an overall decline in the number of cases globally, there is a significant drop in the demand and sales of hand sanitizers. As a result, IMARC Group expects the market to grow at a CAGR of -1.40% by 2026.
Global Hand Sanitizer Market Trends:
The Spread of Coronavirus Disease (COVID-19) Across the Globe
With the sudden outbreak of the COVID-19 pandemic, the World Health Organization (WHO) has recommended the use of hand sanitizers for self-preservation and minimizing the spread of the coronavirus. The increasing number of deaths caused by the virus has further triggered an alarming response from consumers, thereby increasing the emphasis of consumers on hand hygiene as a preventive measure from contracting the infection. Hand sanitizers contain a high percentage of alcohol, which removes the envelope coating of the virus, thereby making it non-infectious and providing continuous protection to the user.
Rising Health Consciousness Among the Masses
The increasing demand for hand sanitizers is further supported by the rising prevalence of various gastrointestinal, respiratory and skin infections among the masses. Alcohol-based hand sanitizers can minimize the transmission of harmful bacteria and viruses present on the skin or palm of the hands, thereby reducing the instances of stomach infections, diarrhea, nausea and vomiting. In comparison to the traditionally used hand washes and soaps, hand sanitizers contain ingredients that can also aid in minimizing dryness and irritation on the skin. Product manufacturers are developing sanitizers with natural and organic ingredients that do not cause allergies and are non-toxic in nature.
The Introduction of Novel Variants and Dispensers
The market is also driven by the launch of innovative hand sanitizers infused with floral and fruit fragrances. Product manufacturers are developing easy-to-use and portable foam and gel-based sanitizers in sachets and mini-bottles. The gel-based sanitizers have a thin and watery consistency that spread and penetrate the skin quickly to neutralize the pathogens. Similarly, foam-based hand sanitizers are also highly convenient to use and do not need to be rubbed off. Manufacturers are launching products in innovative flavors, such as strawberry, green apple, litchi and orange, in novel hands-free automatic sensor-based and foot-operated dispensers.
Product Availability Through Online Retail Channels
The market is also driven by the proliferation of online retail channels and social media platforms. Consumers are increasingly becoming aware of the availability of premium personal care and hygiene products and are widely adopting healthy lifestyles. Product vendors are using innovative marketing strategies to promote sanitation products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also developing attractive packaging to grab the consumer’s attention and provide them with an authentic and luxurious experience through their high-quality products. Through online retail platforms, consumers are now able to place orders from the convenience of their homes and the product manufacturers and vendors are able to reach the audiences present in remote locations.
The report has also analyzed the competitive landscape of the market with some of the key players being Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter and Gamble Company, Henkel AG & Company, KGaA, Unilever NV/PLC., Vi-Jon Laboratories Inc., Gojo Industry Inc., Chattem Inc., Kutol Products Company, Inc. and 3M Company.
The global hand sanitizer market size was valued at US$ 4.20 Billion in 2020.
According to the estimates by IMARC Group, the global hand sanitizer market is expected to witness a CAGR of -1.40 % from 2021 to 2026.
The increasing consumer consciousness towards maintaining health and wellness due to the high prevalence of communicable diseases, represents one of the key drivers for the global hand sanitizer market.
The introduction of organic product variants along with the emergence of innovative fragrances of hand sanitizers represent some of the key trends in the global hand sanitizer market.
Sudden outbreak of the COVID-19 pandemic had resulted in the surging demand of hand sanitizers to control the transmission of coronavirus infection. Several manufacturers expanded their production capacities in compliance with statutory permissions issued by various government bodies for maximizing the production of hand sanitizers to meet its increasing demand across the globe.
On the basis of the product form, the market has been bifurcated into gel, foam, liquid, spray, and others. Currently, gel holds the majority of the total market share.
On the basis of the product type, the market has been divided into alcohol-based sanitizers and non-alcohol based hand sanitizers. Among these, alcohol-based sanitizers represent the largest segment.
On the basis of the distribution channel, the market has been classified into pharmacies, departmental stores, online stores, and others. Among these, departmental stores hold the largest market share.
On the basis of the end use, the market has been classified into restaurants, schools, hospitals, household purposes, and others. At present, hospitals hold the total market share.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global hand sanitizer market are Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter and Gamble Company, Henkel AG & Company, KGaA, Unilever NV/PLC., Vi-Jon Laboratories Inc., Gojo Industry Inc., Chattem Inc., Kutol Products Company, Inc., and 3M Company.
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