The global head-up display market grew at a CAGR of around 25% during 2014-2019. A heads-up display (HUD) is a transparent, electronic display projected onto the windshield or a separate screen that displays information directly in the line of sight (LoS) of the driver. This helps the driver to conveniently access information, such as the speed, warning signals and indicators for navigation, thus receiving real-time information without taking eyes off the road. Owing to this, HUD is widely installed in passenger cars as well as in commercial vehicles.

The market is primarily driven by the increasing sales of automobiles across the globe. Along with this, the growing consumer preferences for luxury and premium cars that are equipped with advanced display and safety features including HUD systems, is further driving the market growth. Several manufacturers are integrating various driver assistance tools, such as augmented reality (AR) and a larger area for visuals for offering a safer driving experience, thus catalysing the product demand. Moreover, various automobile companies are introducing HUDs in mid-range car models to reach the mid- and low-income consumer base, which is expected to create a positive outlook for the market. Additionally, rapid urbanization, rising consumer expenditure capacities, along with several technological advancements, including the utilization of liquid crystal display (LCD) and light-emitting diode (LED), are some of the other factors contributing in the growth of global heads-up display market. Looking forward, IMARC Group expects the market to continue its double-digit growth during the next five years.
Breakup by Product Type:
- Windshield HUD
- Combiner Glass HUD
- Collision Warning Only HUD
Breakup by Conventional and AR-Based HUD:
- Conventional HUD
- AR-Based HUD
Breakup by Technology:
- CRT Based HUD
- Digital HUD
- Optical Waveguide HUD
- Digital Micromirror Device (DMD) HUD
- Light Emitting Diode (LED) HUD
- Others
Breakup by Application:
Breakup by Region:
- Asia Pacific
- China
- Japan
- India
- South Korea
- Others
- North America
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
- Latin America
- Middle East and Africa
- Turkey
- Saudi Arabia
- Iran
- United Arab Emirates
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being BAE Systems, Continental, Denso, Garmin, Microvison, Nippon Seiki, Panasonic Automotive Systems, Robert Bosch, Thales Group, Visteon, etc.
Key Questions Answered in This Report:
- How has the global head-up display market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the conventional and AR-Based HUD?
- What is the breakup of the market based on the technology?
- What is the breakup of the market based on the application?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the global head-up display market and who are the key players?
- What is the degree of competition in the market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Head-up Display Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast
6 Market Breakup by Product Type
6.1 Windshield HUD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Combiner Glass HUD
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Collison Warning Only HUD
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Conventional and Augmented Reality
7.1 Conventional HUD
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Augmented Reality Based HUD
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Technology
8.1 CRT Based HUD
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Digital HUD
8.2.1 Market Trends
8.2.2 Major Types
8.2.2.1 Optical Waveguide HUD
8.2.2.1.1 Market Trends
8.2.2.1.2 Market Forecast
8.2.2.2 Digital Micromirror Device (DMD) HUD
8.2.2.2.1 Market Trends
8.2.2.2.2 Market Forecast
8.2.2.3 Light Emitting Diode (LED) HUD
8.2.2.3.1 Market Trends
8.2.2.3.2 Market Forecast
8.2.2.4 Others
8.2.2.4.1 Market Trends
8.2.2.4.2 Market Forecast
8.2.3 Market Forecast
9 Market Breakup by Application
9.1 Aviation
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Automotive
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1 Asia Pacific
10.1.1 China
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Japan
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.1.3 India
10.1.3.1 Market Trends
10.1.3.2 Market Forecast
10.1.4 South Korea
10.1.4.1 Market Trends
10.1.4.2 Market Forecast
10.1.5 Others
10.1.5.1 Market Trends
10.1.5.2 Market Forecast
10.2 North America
10.2.1 United States
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Canada
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Others
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Turkey
10.5.1.1 Market Trends
10.5.1.2 Market Forecast
10.5.2 Saudi Arabia
10.5.2.1 Market Trends
10.5.2.2 Market Forecast
10.5.3 Iran
10.5.3.1 Market Trends
10.5.3.2 Market Forecast
10.5.4 United Arab Emirates
10.5.4.1 Market Trends
10.5.4.2 Market Forecast
10.5.5 Others
10.5.5.1 Market Trends
10.5.5.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Nippon Seiki
15.3.2 Robert Bosch
15.3.3 Continental
15.3.4 Visteon
15.3.5 Panasonic Automotive Systems
15.3.6 Thales Group
15.3.7 Microvision
15.3.8 Denso
15.3.9 Garmin
15.3.10 BAE Systems
List of Figures
Figure 1: Global: Head-up Display Market: Major Drivers and Challenges
Figure 2: Global: Head-up Display Market: Sales Value (in Million US$), 2014-2019
Figure 3: Global: Head-up Display Market: Breakup by Product Type (in %), 2019
Figure 4: Global: Head-up Display Market: Breakup by Conventional and AR-Based HUD (in %), 2019
Figure 5: Global: Head-up Display Market: Breakup by Technology (in %), 2019
Figure 6: Global: Head-up Display Market: Breakup by Application (in %), 2019
Figure 7: Global: Head-up Display Market: Breakup by Region (in %), 2019
Figure 8: Global: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 9: Global: Head-up Display (Windshield HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Head-up Display (Windshield HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Head-up Display (Combiner Glass HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Head-up Display (Combiner Glass HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Head-up Display (Collision Warning Only HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Head-up Display (Collision Warning Only HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Head-up Display (Conventional HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Head-up Display (Conventional HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Head-up Display (AR-Based HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Head-up Display (AR-Based HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Head-up Display (CRT Based HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Head-up Display (CRT Based HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Head-up Display (Optical Waveguide HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Head-up Display (Optical Waveguide HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Head-up Display (Digital Micromirror Device (DMD) HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Head-up Display (Digital Micromirror Device (DMD) HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Head-up Display (Light Emitting Diode HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Head-up Display (Light Emitting Diode HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Head-up Display (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Head-up Display (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Head-up Display (Digital HUD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Head-up Display (Digital HUD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Global: Head-up Display (Aviation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Head-up Display (Aviation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Head-up Display (Automotive) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Head-up Display (Automotive) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Asia Pacific: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Asia Pacific: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: China: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: China: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: Japan: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: Japan: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: India: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: India: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: South Korea: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: South Korea: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: Others: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: Others: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: North America: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: North America: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: United States: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: United States: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: Canada: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: Canada: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Europe: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Europe: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Germany: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Germany: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: France: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: France: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: United Kingdom: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: United Kingdom: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Italy: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Italy: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: Spain: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: Spain: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: Others: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: Others: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Latin America: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Latin America: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Brazil: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Brazil: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Mexico: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Mexico: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: Others: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: Others: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Middle East and Africa: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Middle East and Africa: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: Turkey: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: Turkey: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Saudi Arabia: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: Saudi Arabia: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: Iran: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: Iran: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: United Arab Emirates: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: United Arab Emirates: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Others: Head-up Display Market: Sales Value (in Million US$), 2014 & 2019
Figure 86: Others: Head-up Display Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 87: Global: Head-up Display Industry: SWOT Analysis
Figure 88: Global: Head-up Display Industry: Value Chain Analysis
Figure 89: Global: Head-up Display Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Head-up Display Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Head-up Display Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Global: Head-up Display Market Forecast: Breakup by Conventional and AR-Based HUD (in Million US$), 2020-2025
Table 4: Global: Head-up Display Market Forecast: Breakup by Technology (in Million US$), 2020-2025
Table 5: Global: Head-up Display Market Forecast: Breakup by Application in Million US$), 2020-2025
Table 6: Global: Head-up Display Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Head-up Display Market: Competitive Structure
Table 8: Global: Head-up Display Market: Key Players