The global head-up display market is expected to exhibit strong growth during 2021-2026. A heads-up display (HUD) is a transparent, electronic display projected onto the windshield or a separate screen that displays information directly in the line of sight (LoS) of the driver. This helps the driver to conveniently access information, such as the speed, warning signals and indicators for navigation, thus receiving real-time information without taking eyes off the road. Owing to this, HUD is widely installed in passenger cars as well as in commercial vehicles.
The market is primarily driven by the increasing sales of automobiles across the globe. Along with this, the growing consumer preferences for luxury and premium cars that are equipped with advanced display and safety features including HUD systems, is further driving the market growth. Several manufacturers are integrating various driver assistance tools, such as augmented reality (AR) and a larger area for visuals for offering a safer driving experience, thus catalysing the product demand. Moreover, various automobile companies are introducing HUDs in mid-range car models to reach the mid- and low-income consumer base, which is expected to create a positive outlook for the market. Additionally, rapid urbanization, rising consumer expenditure capacities, along with several technological advancements, including the utilization of liquid crystal display (LCD) and light-emitting diode (LED), are some of the other factors contributing in the growth of global heads-up display market. Looking forward, IMARC Group expects the global head-up display market to grow at a CAGR of around 22% during the forecast period (2021-2026).
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The competitive landscape of the industry has also been examined with some of the key players being BAE Systems, Continental, Denso, Garmin, Microvison, Nippon Seiki, Panasonic Automotive Systems, Robert Bosch, Thales Group, Visteon, etc.
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