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Home Decor Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global home decor market size was worth US$ 605 Billion in 2018. Home decor is an effective way of portraying the lifestyle that a consumer believes in. Home decor products are used in the decoration of an apartment or a house with various accessories and furnishings to provide a more aesthetic and pleasant appeal to the building. Items in home decor include household furniture, lamps, textiles, floor coverings, pots, candles, artifacts, furnishing items, etc. Home decor has been gaining prominence across both developed and developing markets with increasing urbanization and globalization trends. Globalization is now enabling easy and wide availability of such decorative items, designs and ideas to consumers. Home owners are also realizing the need of such items and are often searching for them to keep their homes more attractive and organized.

Home Decor Report

Home decor is witnessing a strong growth catalyzed by rising levels of disposable incomes, recovery of the real estate industry, increasing urbanization rates and rising awareness levels. Rising levels of urbanization have resulted in an increasing number of new households being setup. Currently more than half of the global population live in urban areas and these levels are expected to increase further in the coming years, creating a positive impact on the demand of home decor products. Moreover, home decor products are income elastic, we expect global disposable incomes to increase continuously over the next few years, particularly in emerging economies such as Asia, Africa, Middle East, Eastern Europe, etc.  Additionally, the recovery of the global real estate industry is also expected to drive home ownership rates creating a positive impact on this market. Another major factor driving this market is the strong performance of the online retail sector. The advent of online retail has made home decor products easily available, affordable and convenient to buy. Looking forward, the global home decor market is projected to exceed US$ 770 Billion by 2024, exhibiting a CAGR of around 4.1% during 2019-2024.

Market Summary:

Market Breakup by Product Type:

  • Home Furniture
  • Home Textiles
  • Flooring
  • Wall Decor
  • Lighting
  • Others

Based on product types, the market has been classified into home furniture, home textiles, flooring, wall decor, lighting and others. The report finds that furniture is currently one of the most popular type of homedecor products as it offers utility and aesthetic value to the homes.

Market Breakup by Distribution Channel:

Home Decor Market Size

  • Supermarkets and Hypermarkets
  • Home Decor Stores
  • Gift Shops
  • Direct to Consumer
  • Online 
  • Others 

Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, home decor stores, direct to customer, gift shops, online, and others.

Market Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Region-wise, North America represents the largest market for home decor products worldwide, owing to the construction of new buildings in the region. Other major regions include Europe, Asia Pacific, Latin America, and Middle East and Africa.

Competitive Landscape 

The competitive landscape along with the profiles of key players operating in the market have also been examined in this report.


Key Questions Answered in This Report:

  • How has the global home decor market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global home decor industry?
  • What are the major distribution channels in the global home decor industry?
  • What are the various stages in the value chain of the global home decor market?
  • What are the key driving factors and challenges in the global home decor market?
  • What is the structure of the global home decor market and who are the key players?
  • What is the degree of competition in the global home decor market?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Home Decor Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Region
    5.6    Market Forecast
    5.7    SWOT Analysis
        5.7.1    Overview
        5.7.2    Strengths
        5.7.3    Weaknesses
        5.7.4    Opportunities
        5.7.5    Threats
    5.8    Value Chain Analysis
        5.8.1    Overview
        5.8.2    Raw Material Procurement
        5.8.3    Manufacturing
        5.8.4    Marketing
        5.8.5    Distribution
        5.8.6    End-Use
    5.9    Porters Five Forces Analysis
        5.9.1    Overview
        5.9.2    Bargaining Power of Buyers
        5.9.3    Bargaining Power of Suppliers
        5.9.4    Degree of Competition
        5.9.5    Threat of New Entrants
        5.9.6    Threat of Substitutes
6   Market Breakup by Product Type
    6.1    Home Furniture
        6.1.1    Market Trends
        6.1.2    Market Forecast   
    6.2    Home Textiles
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Flooring 
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Wall Decor
        6.4.1    Market Trends
        6.4.2    Market Forecast
    6.5    Lighting
        6.5.1    Market Trends
        6.5.2    Market Forecast
    6.6   Others
        6.6.1    Market Trends
        6.6.2    Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Home Decor Stores
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Gift Shops
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Direct to Consumer
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Online 
        7.5.1    Market Trends
        7.5.2    Market Forecast
    7.6    Others 
        7.6.1    Market Trends
        7.6.2    Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Europe
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Asia Pacific
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Middle East and Africa
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Latin America
        8.5.1    Market Trends
        8.5.2    Market Forecast
9   Competitive Landscape
    9.1    Market Structure
    9.2    Key Players
    9.3    Profiles of Key Players


List of Figures

Figure 1: Global: Home Decor Market: Major Drivers and Challenges
Figure 2: Global: Home Decor Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Home Decor Market: Breakup by Distribution Channel (in %), 2018
Figure 4: Global: Home Decor Market: Breakup by Product Type (in %), 2018
Figure 5: Global: Home Decor Market: Breakup by Region (in %), 2018
Figure 6: Global: Home Decor Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 7: Global: Home Decor Industry: SWOT Analysis
Figure 8: Global: Home Decor Industry: Value Chain Analysis
Figure 9: Global: Home Decor Industry: Porter’s Five Forces Analysis
Figure 10: Global: Home Decor (Home Furniture) Market: Sales Value (in Billion US$), 2011 & 2018
Figure 11: Global: Home Decor (Home Furniture) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 12: Global: Home Decor (Home Textiles) Market: Sales Value (in Billion US$), 2011 & 2018
Figure 13: Global: Home Decor (Home Textiles) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 14: Global: Home Decor (Flooring) Market: Sales Value (in Billion US$), 2011 & 2018
Figure 15: Global: Home Decor (Flooring) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 16: Global: Home Decor (Wall Decor) Market: Sales Value (in Billion US$), 2011 & 2018
Figure 17: Global: Home Decor (Wall Decor) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 18: Global: Home Decor (Lighting) Market: Sales Value (in Billion US$), 2011 & 2018
Figure 19: Global: Home Decor (Lighting) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 20: Global: Home Decor (Others) Market: Sales Value (in Billion US$), 2011 & 2018
Figure 21: Global: Home Decor (Others) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 22: Global: Home Decor Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 23: Global: Home Decor Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 24: Global: Home Decor Market: Sales through Home Decor Stores (in Million US$), 2011 & 2018
Figure 25: Global: Home Decor Market Forecast: Sales through Home Decor Stores (in Million US$), 2019-2024
Figure 26: Global: Home Decor Market: Sales through Gift Shops (in Million US$), 2011 & 2018
Figure 27: Global: Home Decor Market Forecast: Sales through Gift Shops (in Million US$), 2019-2024
Figure 28: Global: Home Decor Market: Sales through Direct to Consumer (in Million US$), 2011 & 2018
Figure 29: Global: Home Decor Market Forecast: Sales through Direct to Consumer (in Million US$), 2019-2024
Figure 30: Global: Home Decor Market: Online Sales (in Million US$), 2011 & 2018
Figure 31: Global: Home Decor Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 32: Global: Home Decor Market: Sales through Other Distribution Channels (in Million US$), 2011 & 2018
Figure 33: Global: Home Decor Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 34: North America: Home Decor Market: Sales Value (in Million US$), 2011 & 2018
Figure 35: North America: Home Decor Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Europe: Home Decor Market: Sales Value (in Million US$), 2011 & 2018
Figure 37: Europe: Home Decor Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 38: Asia Pacific: Home Decor Market: Sales Value (in Million US$), 2011 & 2018
Figure 39: Asia Pacific: Home Decor Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: Middle East and Africa: Home Decor Market: Sales Value (in Million US$), 2011 & 2018
Figure 41: Middle East and Africa: Home Decor Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 42: Latin America: Home Decor Market: Sales Value (in Million US$), 2011 & 2018
Figure 43: Latin America: Home Decor Market Forecast: Sales Value (in Million US$), 2019-2024


List of Tables

Table 1: Global: Home Decor Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Home Decor Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 3: Global: Home Decor Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 4: Global: Home Decor Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 5: Global: Home Decor Market: Competitive Structure
Table 6: Global: Home Decor Market: Key Players

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