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Home Fragrance Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global home fragrance market reached a value of US$ 6.86 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 9.42 Billion by 2027, exhibiting a CAGR of 5.20% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Home fragrance is formulated using a mixture of chemicals to impart a scent or cover a malodor. It plays a crucial role in the physiological effects of mood, stress, and working capacity. It provides a soothing ambiance, delivers fresh air, reduces anxiety, and improves focus. Besides this, home fragrance can also repel insects and induce sleep. At present, there is a considerable rise in the construction of residential buildings, which, in turn, is catalyzing the demand for home fragrances around the world. 

Home Fragrance Market Trends:

The increasing traction of personalized home fragrance products across the globe represents one of the key factors propelling the growth of the market. Moreover, there is a rise in the utilization of aromatherapy, which relies on essential oils and fragrance compounds for treating numerous psychological and physical disorders, including headaches, pain, insomnia, eczema, stress-induced anxiety, depression, and digestive problems. Besides this, oils like lemon, orange, rosemary, basil, sage, and peppermint aid in revitalizing the senses, improving concentration, and enhancing brain performance. In addition, oregano, ginger, eucalyptus, and frankincense may help protect the body against infections on account of their anti-inflammatory, antibacterial, and antiviral properties. This, coupled with product innovations, such as steam tablets and smart air fresheners, is creating a positive outlook for the market. Apart from this, nowadays, consumers are opting for vegan and cruelty-free home fragrance products due to the increasing awareness about the environmental, ethical, and health and wellbeing hazards of using animal-derived products. This, along with the thriving construction sector and the rapid expansion of online distribution channels, is anticipated to stimulate the growth of the market in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global home fragrance market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, fragrances and distribution channel.

Breakup by Product Type:

  • Diffusers
  • Sprays
  • Scented Candles
  • Others
     

Breakup by Fragrances:

  • Lemon
  • Lavender
  • Jasmine
  • Rose
  • Sandalwood
  • Vanilla
  • Others
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Online Stores
  • Convenience Stores
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being 3M Company, Bath & Body Works Inc., Bougie et Senteur, Faultless Brands, Godrej aer, NEST New York, Newell Brands Inc., Nordstrom Inc., Reckitt Benckiser Group PLC, Ripple Fragrances Private Limited, S. C. Johnson & Son Inc. and Scentair Technologies LLC.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Fragrances, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 3M Company, Bath & Body Works Inc., Bougie et Senteur, Faultless Brands, Godrej aer, NEST New York, Newell Brands Inc., Nordstrom Inc., Reckitt Benckiser Group PLC, Ripple Fragrances Private Limited, S. C. Johnson & Son Inc. and Scentair Technologies LLC.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global home fragrance market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global home fragrance market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the fragrances?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global home fragrance market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Home Fragrance Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Diffusers
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Sprays
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Scented Candles
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Fragrances
    7.1    Lemon
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Lavender
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Jasmine
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Rose
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Sandalwood
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Vanilla
        7.6.1 Market Trends
        7.6.2 Market Forecast
    7.7    Others
        7.7.1 Market Trends
        7.7.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Online Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Convenience Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    3M Company
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 Financials
        14.3.2    Bath & Body Works Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
           14.3.2.3 Financials
           14.3.2.4 SWOT Analysis
        14.3.3    Bougie et Senteur
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
        14.3.4    Faultless Brands
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    Godrej aer
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
        14.3.6    NEST New York
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Newell Brands Inc.
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
           14.3.7.3 Financials
           14.3.7.4 SWOT Analysis
        14.3.8    Nordstrom Inc.
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 Financials
           14.3.8.4 SWOT Analysis
        14.3.9    Reckitt Benckiser Group PLC
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
           14.3.9.4 SWOT Analysis
        14.3.10    Ripple Fragrances Private Limited
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    S. C. Johnson & Son Inc.
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
           14.3.11.3 SWOT Analysis
        14.3.12    Scentair Technologies LLC
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio

List of Figures

Figure 1: Global: Home Fragrance Market: Major Drivers and Challenges
Figure 2: Global: Home Fragrance Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Home Fragrance Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Home Fragrance Market: Breakup by Product Type (in %), 2021
Figure 5: Global: Home Fragrance Market: Breakup by Fragrances (in %), 2021
Figure 6: Global: Home Fragrance Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Home Fragrance Market: Breakup by Region (in %), 2021
Figure 8: Global: Home Fragrance (Diffusers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Home Fragrance (Diffusers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Home Fragrance (Sprays) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Home Fragrance (Sprays) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Home Fragrance (Scented Candles) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Home Fragrance (Scented Candles) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Home Fragrance (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Home Fragrance (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Home Fragrance (Lemon) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Home Fragrance (Lemon) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Home Fragrance (Lavender) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Home Fragrance (Lavender) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Home Fragrance (Jasmine) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Home Fragrance (Jasmine) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Home Fragrance (Rose) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Home Fragrance (Rose) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Home Fragrance (Sandalwood) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Home Fragrance (Sandalwood) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Home Fragrance (Vanilla) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Home Fragrance (Vanilla) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Home Fragrance (Other Fragrances) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Home Fragrance (Other Fragrances) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Home Fragrance (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Home Fragrance (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Home Fragrance (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Home Fragrance (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Home Fragrance (Convenience Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Home Fragrance (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Home Fragrance (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Home Fragrance (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: North America: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: North America: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: United States: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: United States: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Canada: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Canada: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Asia-Pacific: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Asia-Pacific: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: China: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: China: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Japan: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Japan: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: India: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: India: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: South Korea: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: South Korea: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Australia: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Australia: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Indonesia: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Indonesia: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Others: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Others: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Europe: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Europe: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Germany: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Germany: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: France: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: France: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: United Kingdom: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: United Kingdom: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Italy: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Italy: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Spain: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Spain: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Russia: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Russia: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Others: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Others: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Latin America: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Latin America: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Brazil: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Brazil: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Mexico: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Mexico: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Others: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Others: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Middle East and Africa: Home Fragrance Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Middle East and Africa: Home Fragrance Market: Breakup by Country (in %), 2021
Figure 86: Middle East and Africa: Home Fragrance Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Global: Home Fragrance Industry: SWOT Analysis
Figure 88: Global: Home Fragrance Industry: Value Chain Analysis
Figure 89: Global: Home Fragrance Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Home Fragrance Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Home Fragrance Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Home Fragrance Market Forecast: Breakup by Fragrances (in Million US$), 2022-2027
Table 4: Global: Home Fragrance Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Home Fragrance Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Home Fragrance Market: Competitive Structure
Table 7: Global: Home Fragrance Market: Key Players

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