Hummus Market

Global Hummus Market:

The global hummus market size reached US$ 4.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.3 Billion by 2032, exhibiting a growth rate (CAGR) of 8.22% during 2024-2032. The increasing prevalence of several lifestyle diseases, the rising number of health-conscious consumers, and the escalating demand for plant-based proteins are some of the primary factors propelling the market.

Hummus Market Analysis:

• Major Market Drivers: The rising popularity of hummus as a substitute for mayonnaise, sour cream, ranch, creamy salad dressings, and other condiments is bolstering the market. Moreover, the increasing health-consciousness among individuals is also acting as another significant growth-inducing factor.
• Key Market Trends: The emerging trend of veganism is propelling the market. Besides this, the launch of dips that are prepared by using healthy ingredients, such as turmeric, blueberry, lime, lavender, etc., is further stimulating the market.
• Competitive Landscape: Some of the prominent companies in the global market include Athenos, Bakkavor Group, Boar's Head Provision Co. Inc., Cedar's Mediterranean Foods Inc., Haliburton International Foods, Inc., Hope Foods, LLC (Savencia Fromage & Dairy), Hummus Goodness, Lantana Foods, Sabra Dipping Company, LLC, Sevan AB, Strauss Group Ltd., T. Marzetti Company (Lancaster Colony Corporation), and Tribe Hummus, among many others.
• Geographical Trends: According to the hummus market overview, North America exhibits a clear dominance in the market, owing to the growing consumer awareness towards the benefits offered by hummus, including improved blood sugar control, weight loss, anti-inflammatory tendencies, etc. 
• Challenges and Opportunities: One significant challenge in the hummus market is the fluctuation in the prices and availability of key ingredients such as tahini, olive oil, chickpeas, and lemons. However, leading manufacturers are focusing on sourcing ingredients from several geographic locations, which can aid in reducing their dependency on a single supplier or region, thereby mitigating the risk of supply disruptions.

Hummus Market Trends:

Rising Health-Consciousness

The growing occurrence of numerous diseases, including ischemic heart disease, chronic obstructive pulmonary disease, strokes, diabetes mellitus, etc., is one of the key factors fueling the market. For example, according to the International Diabetes Federation, approximately 537 million adults aged 20 to 79 years were living with diabetes in 2021. The total number of individuals who are susceptible to developing this lifestyle disease is expected to rise to around 643 million by 2030 and 783 million by 2045. Consequently, individuals are seeking healthier food options, such as hummus as a substitute for mayonnaise, sour cream, creamy salad dressings, ranch, and other condiments. Besides this, it has a low glycemic index, which is bolstering the hummus market growth. Moreover, the inflating focus among health-conscious consumers on managing weight is further positively influencing the market. For instance, as per the report published by IMARC, in India, the weight management market size reached US$ 23.0 Billion in 2023. Looking forward, the IMARC Group projects the market to reach US$ 52.3 Billion by 2032, exhibiting a growth rate (CAGR) of 9.3% during 2024-2032. As a result, protein sources, such as hummus, are gaining extensive traction for weight loss.

Growing Trend of Veganism

The expanding vegan population is elevating the adoption of hummus, as it is an excellent source of plant-based protein. For example, according to the data stated by Vegconomist, which is a vegan business magazine, showcased that among 130 million individuals living in Mexico, roughly 20% of them eliminated animal-based food and beverages as a part of their vegan lifestyle. Moreover, as per Google Trends, from 2004 to 2022, the U.K., Israel, New Zealand, Australia, and Austria are some of the top regions with an interest in veganism. Apart from this, the rising consumer inclination towards plant-based products as a healthy alternative to meat and chicken is also catalyzing the hummus market demand. For instance, according to the poll by Gallup, Inc., conducted in 2020, around 23% of individuals in the United States reported eating less meat in 2019 as compared to 2018. Additionally, various food retailers across the globe are experiencing a significant increase in the sales of vegan food, which further supports the growth of the market. For example, ShelfNow, one of the online food retailers, accounted for a 156% growth in vegetarian meal sales and a 150% upsurge in vegan meal sales between 2020 and 2021. Besides this, the inflating number of restaurants with a wide array of vegan food menu items is expected to bolster the global market in the coming years. For instance, in April 2024, according to the Stockton Chamber of Commerce, the Hummus Republic, one of the restaurants specializing in Mediterranean-inspired dishes and several vegan options, was launched in Stockton, U.S.

Demand for Clean-Label Products

The rising consumer health awareness is driving the market. In line with this, individuals are now paying more attention to the nutrient content and quality of their food, resulting in an escalating demand for organic products, such as hummus. They are also increasingly focusing on the potential health risks associated with the use of pesticides and chemicals in conventional food production, which, in turn, is acting as another significant growth-inducing factor. For example, government bodies in India are promoting organic farming by offering incentives to farmers who cultivate natural food products under the National Horticulture Mission (NHM). Additionally, they are further providing organic farming certification at Rs.5 Lakh for covering an area of 50 hectares across the country. Moreover, the inflating disposable income levels of consumers are encouraging them to spend on health and wellness products. This, in turn, is elevating the hummus market revenue. Furthermore, leading manufacturers are introducing dips with healthy ingredients and innovative packaging, which is projected to drive the global market over the foreseeable future. For instance, in May 2023, Cedar's Foods, one of the premier Mediterranean food brands, launched the Organic Hot Honey hummus that offers customers a unique flavor profile. Similarly, in May 2023, Hope Foods introduced a nutritious organic hummus and non-GMO plant-based dip lineup in new packaging that highlights its Plastic Neutral certification. The company also included flaxseed oil to enhance the functional benefits of product variants.

Hummus Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with the hummus market forecast at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the type, packaging type, and distribution channel.

Breakup by Type:

• Classic
• Lentil
• Edamame
• Garlic
• Black
• White
• Others
   

At present, classic account for the majority of the global share

The report has provided a detailed breakup and analysis of the market based on the type. This includes classic, lentil, edamame, garlic, black, white, and others. According to the report, classic represented the largest market segmentation.

Classic hummus originates from the Middle East region and is deeply rooted in several cultures across countries. With the rising levels of globalization and the sharing of culinary traditions, classic hummus is commonly available in grocery stores worldwide. Moreover, the increasing popularity of international cuisines is driving the segment's growth. To meet the growing market demand, various fine dining restaurants, food chains, and companies like Amy's Kitchen, Inc., are actively introducing new vegan products and recipes, which is creating a favorable hummus market outlook. These innovative offerings are prepared by using nutritious ingredients, such as avocado, pumpkin, and other wholesome components, catering to health-conscious consumers who seek both delectable and nourishing culinary experiences.

Breakup by Packaging Type:

• Tubs/Cups
• Jars/Bottles
• Others
   

As per the hummus market statistics, tubs/cups dominate the segment

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes tubs/cups, jars/bottles, and others. According to the report, tubs/cups represented the largest market segmentation.

Various leading manufacturers are developing innovative packaging solutions to expand their product portfolio. Tubs and cups are convenient and easy to use. They provide a ready-to-eat solution for individuals looking for hassle-free and quick options. These packaging formats allow them to enjoy vegan dips on the go, making them perfect for picnics, busy lifestyles, parties, or office lunches. For instance, in June 2015, Sabra Dipping Company launched Pizza Hummus Singles in 2-ounce containers. In line with this, Costco's Kirkland Signature brand manufactures single-serve hummus cups that are convenient and minimize preparation time.

Breakup by Distribution Channel:

• Convenience Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others
   

 Supermarkets and hypermarkets accounted for the largest market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes convenience stores, supermarkets and hypermarkets, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest market segmentation.

Supermarkets generally have a larger inventory of hummus dips compared to smaller stores. They stock a variety of brands, flavors, and packaging options, allowing consumers to choose from a wide selection based on their preferences. Additionally, supermarkets often provide both niche and popular brands, catering to diverse dietary requirements. For example, in October 2022, Fresh Cravings launched three novel hummus flavors at Walmart. Changing consumer tastes and preferences, along with the expanding product portfolios, are among the hummus market's recent opportunities.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America represents accounts for the largest hummus market share 

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The rising number of lactose-intolerant individuals across North America is escalating the demand for vegan dips, as they are perceived to be healthier options compared to traditional dairy-based dips. According to an article published by the University of Alabama at Birmingham, approximately 48% of the population in the United States is lactose intolerant. Besides this, the introduction of vegan dips and spreads is also elevating the hummus market's recent price. For example, in June 2023, Hope Foods launched a refreshed appearance for its organic hummus and plant-based products, emphasizing on improved taste and nutrition. Additionally, the wide presence of established brick-and-mortar outlets and online platforms is positively influencing the regional market. For instance, in June 2021, Cedar's Mediterranean Foods, Inc., one of the leading producers and co-manufacturers of hummus in the United States, expanded its distribution network to include Amazon Fresh. Apart from this, continuous advancements in food processing technologies are expected to fuel the hummus market across North America in the coming years. 

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major hummus market companies have also been provided. Some of the key players in the market include:

• Athenos
• Bakkavor Group
• Boar's Head Provision Co. Inc.
• Cedar’s Mediterranean Foods Inc
• Haliburton International Foods, Inc.
• Hope Foods, LLC (Savencia Fromage & Dairy)
• Hummus Goodness
• Lantana Foods
• Sabra Dipping Company, LLC
• Sevan AB,
• Strauss Group Ltd.
• T. Marzetti Company (Lancaster Colony Corporation)
• Tribe Hummus
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Hummus Market Recent Developments:

• November 2023: Fresh Cravings, one of the family-owned snacking brands, launched two innovative hummus flavors, namely Tajín Chili Lime Hummus and Dill Pickle Hummus.
• September 2023: Naf Middle Eastern Grill introduced NEW Spicy Hummus and the NEW Spicy Chicken Pita to expand its product offerings.
• August 2023: Sabra collaborated with Frank's RedHot and Stubb's to develop enhanced flavored hummus products.

Hummus Market Report Scope:

Key Questions Answered in This Report

• How has the global hummus market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global hummus market?
• What is the impact of each driver, restraint, and opportunity on the global hummus market?
• What are the key regional markets?
• Which countries represent the most attractive hummus market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the hummus market?
• What is the breakup of the market based on the packaging type?
• Which is the most attractive packaging type in the hummus market?
• What is the breakup of the market based on distribution channel?
• Which is the most attractive distribution channel in the hummus market?
• What is the competitive structure of the global hummus market?
• Who are the key players/companies in the global hummus market?

Key Benefits for Stakeholders

• IMARC's report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the hummus market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global hummus market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the hummus industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.