Immunity Boosting Products Market

Market Overview:

The global immunity boosting products market size reached US$ 25.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 40.4 Billion by 2028, exhibiting a growth rate (CAGR) of 8% during 2023-2028.

Immunity boosting products refer to various health consumables used for minimizing nutritional deficiencies in the body and enhancing immunity. Some of the commonly available immunity-boosting products include dietary supplements, probiotics and pre-biotics and beverages and food products, such as nuts, seeds, fruits, vegetables and dairy-based foods. They are a rich source of various enzymes, minerals, fibers, vitamins, amino acids and macro and micronutrients that support and strengthen the immune system. They are also a crucial component of preventive healthcare as they aid in fighting infections and are believed to reverse the signs of aging in the body.

The increasing prevalence of chronic illnesses and the rising geriatric population, represent as the key factors driving the growth of the market. Furthermore, the onset of various fatal viral infections, such as the coronavirus disease (COVID-19) and Ebola across the globe, is also driving the market growth. With rising health consciousness among the masses, there is a significant increase in the demand for vitamins, protein supplements and other immunity-boosting food products to improve the body’s response against viral infections. Additionally, the development of online retail channels that offer a wide range of products to consumers with enhanced convenience, is acting as another growth-inducing factor. Product manufacturers are also developing organic and non-genetically modified organisms (GMO) health supplements that are available in the form of easy-to-consume and flavor-enhanced gummies, soft gels and pills. Other factors, including the increasing preventive health expenditures of the masses, along with extensive research and development (R&D) activities, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global immunity boosting products market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type and distribution channel.

Breakup by Type:

• Supplements
• Beverages
• Food
  • Nuts and Seeds
  • Fruits and Vegetables
  • Dairy-based Products
  • Probiotics and Prebiotics
  • Others
• Others
   

Breakup by Distribution Channel:

• Convenience Stores
• Medical Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Associated British Foods Plc, Danone S.A., Diamond Foods (Snyder's-Lance Inc.), Dole Food Company, Fonterra group Cooperative Limited, Hines Nut Company, Nestle S.A., Olam International and Pinnacle Foods (Conagra Brands Inc.).

Report Coverage:

Key Questions Answered in This Report:

• How has the global immunity boosting products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global immunity boosting products market?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global immunity boosting products market and who are the key players?
• What is the degree of competition in the industry?