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The global immunity boosting products market grew at a CAGR of around 5% during 2014-2019. Immunity boosting products refer to various health consumables used for minimizing nutritional deficiencies in the body and enhancing immunity. Some of the commonly available immunity-boosting products include dietary supplements, probiotics and pre-biotics and beverages and food products, such as nuts, seeds, fruits, vegetables and dairy-based foods. They are a rich source of various enzymes, minerals, fibers, vitamins, amino acids and macro and micronutrients that support and strengthen the immune system. They are also a crucial component of preventive healthcare as they aid in fighting infections and are believed to reverse the signs of aging in the body.
The increasing prevalence of chronic illnesses and the rising geriatric population, represent as the key factors driving the growth of the market. Furthermore, the onset of various fatal viral infections, such as the coronavirus disease (COVID-19) and Ebola across the globe, is also driving the market growth. With rising health consciousness among the masses, there is a significant increase in the demand for vitamins, protein supplements and other immunity-boosting food products to improve the body’s response against viral infections. Additionally, the development of online retail channels that offer a wide range of products to consumers with enhanced convenience, is acting as another growth-inducing factor. Product manufacturers are also developing organic and non-genetically modified organisms (GMO) health supplements that are available in the form of easy-to-consume and flavor-enhanced gummies, soft gels and pills. Other factors, including the increasing preventive health expenditures of the masses, along with extensive research and development (R&D) activities, are anticipated to drive the market further. Looking forward, IMARC Group expects the global immunity boosting products market to exhibit moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global immunity boosting products market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, type and distribution channel.
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The report has also analysed the competitive landscape of the market with some of the key players being Associated British Foods Plc, Danone S.A., Diamond Foods (Snyder's-Lance Inc.), Dole Food Company, Fonterra group Cooperative Limited, Hines Nut Company, Nestle S.A., Olam International and Pinnacle Foods (Conagra Brands Inc.).
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