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In-App Purchase Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global in-app purchase market size reached US$ 103.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 323.7 Billion by 2027 exhibiting a CAGR of 20.20% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

In-app purchase refers to the purchase of additional services and features or functions in an application on computers, tablets and smartphones. It offer access to additional content and features, including subscriptions, digital goods and premium content, directly within the application. In-app purchases are commonly available in replenishable, auto-renewing subscription, non-replenishable and subscription-based variants. It enables the application developers to provide basic content free of charge and monetize specialized features of the product. It also provides access to promotions and aids in enhancing brand awareness and download rates. As a result, in-app purchases are widely used across health and fitness, gaming, education and learning, entertainment and music, travel and hospitality applications.  

 

 
 

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In-App Purchase Market Trends:

The increasing demand for smartphones across the globe is one of the key factors driving the growth of the market. In-app purchases are primarily made through smartphone-based applications to gain access to premium content and application features. Additionally, the widespread product adoption in health and fitness applications due to the rising health consciousness among the masses is favoring the market growth. The users can purchase access to trainers, customized diet plans, regular health checks and discounted products through in-app purchases. Moreover, the integration of digital wallets for in-app purchases is providing a thrust to the market growth. These online payment solutions are highly convenient, secure and aid in making the payment process smoother and faster. In line with this, the increasing product demand in gaming applications for purchasing speed upgrades, hints and additional cosmetic items for characters is positively impacting the market growth. Other factors, including the increasing penetration of high-speed internet, along with the increasing expenditure capacities of the consumers, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global in-app purchase market report, along with forecasts for growth at the global and regional level from 2022-2027. Our report has categorized the market based on type, operating system and app category.

Breakup by Type:

 

 
 

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  • Consumable
  • Non-Consumable
  • Subscription
     

Breakup by Operating System:

  • Android
  • iOS
  • Others
     

Breakup by App Category:

  • Gaming
  • Entertainment and Music
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-Commerce
  • Education and Learning
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), King.com Limited (Activision Blizzard Inc.), Netflix Inc, Rakuten Group Inc., Sony Corporation, Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company and Tinder (Match Group Inc.).

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, Operating System, App Category, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), King.com Limited (Activision Blizzard Inc.), Netflix Inc, Rakuten Group Inc., Sony Corporation, Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company and Tinder (Match Group Inc.).
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global In-App Purchase Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Consumable 
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Non-Consumable
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Subscription
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Operating System
    7.1    Android
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    iOS
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by App Category
    8.1    Gaming
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Entertainment and Music
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Health and Fitness
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Travel and Hospitality
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Retail and E-Commerce
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Education and Learning
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Others
        8.7.1 Market Trends
        8.7.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Apple Inc
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Epic Games Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Google LLC (Alphabet Inc.)
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 SWOT Analysis
        14.3.4    King.com Limited (Activision Blizzard Inc.)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    Netflix Inc
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Rakuten Group Inc.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
           14.3.6.3 Financials
           14.3.6.4 SWOT Analysis
        14.3.7    Sony Corporation
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
           14.3.7.3 Financials
           14.3.7.4 SWOT Analysis
        14.3.8    Spotify Technology S.A.
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 Financials
           14.3.8.4 SWOT Analysis
        14.3.9    Tencent Holdings Ltd.
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
        14.3.10    The Walt Disney Company
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 Financials
           14.3.10.4 SWOT Analysis
        14.3.11    Tinder (Match Group Inc.)
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio

List of Figures

Figure 1: Global: In-App Purchase Market: Major Drivers and Challenges
Figure 2: Global: In-App Purchase Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: In-App Purchase Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: In-App Purchase Market: Breakup by Type (in %), 2021
Figure 5: Global: In-App Purchase Market: Breakup by Operating System (in %), 2021
Figure 6: Global: In-App Purchase Market: Breakup by App Category (in %), 2021
Figure 7: Global: In-App Purchase Market: Breakup by Region (in %), 2021
Figure 8: Global: In-App Purchase (Consumable) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: In-App Purchase (Consumable) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: In-App Purchase (Non-Consumable) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: In-App Purchase (Non-Consumable) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: In-App Purchase (Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: In-App Purchase (Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: In-App Purchase (Android) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: In-App Purchase (Android) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: In-App Purchase (iOS) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: In-App Purchase (iOS) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: In-App Purchase (Other Operating Systems) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: In-App Purchase (Other Operating Systems) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: In-App Purchase (Gaming) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: In-App Purchase (Gaming) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: In-App Purchase (Entertainment and Music) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: In-App Purchase (Entertainment and Music) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: In-App Purchase (Health and Fitness) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: In-App Purchase (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: In-App Purchase (Travel and Hospitality) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: In-App Purchase (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: In-App Purchase (Retail and E-Commerce) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: In-App Purchase (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: In-App Purchase (Education and Learning) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: In-App Purchase (Education and Learning) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: In-App Purchase (Other App Categories) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: In-App Purchase (Other App Categories) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: North America: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: United States: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: United States: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Canada: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Canada: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Asia-Pacific: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Asia-Pacific: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: China: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: China: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Japan: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Japan: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: India: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: India: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: South Korea: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: South Korea: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Australia: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Australia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Indonesia: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Indonesia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Others: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Europe: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Europe: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Germany: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Germany: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: France: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: France: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: United Kingdom: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: United Kingdom: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Italy: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Italy: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Spain: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Spain: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Russia: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Russia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Others: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Latin America: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Latin America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Brazil: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Brazil: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Mexico: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Mexico: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Others: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Middle East and Africa: In-App Purchase Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Middle East and Africa: In-App Purchase Market: Breakup by Country (in %), 2021
Figure 82: Middle East and Africa: In-App Purchase Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Global: In-App Purchase Industry: SWOT Analysis
Figure 84: Global: In-App Purchase Industry: Value Chain Analysis
Figure 85: Global: In-App Purchase Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: In-App Purchase Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: In-App Purchase Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: In-App Purchase Market Forecast: Breakup by Operating System (in Million US$), 2022-2027
Table 4: Global: In-App Purchase Market Forecast: Breakup by App Category (in Million US$), 2022-2027
Table 5: Global: In-App Purchase Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: In-App Purchase Market: Competitive Structure
Table 7: Global: In-App Purchase Market: Key Players


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Key Questions Answered in This Report

The global in-app purchase market was valued at US$ 103.2 Billion in 2021.

We expect the global in-app purchase market to exhibit a CAGR of 20.20% during 2022-2027.

The sudden outbreak of the COVID-19 pandemic has led to the growing demand for in-app purchase by individuals to purchase subscriptions of video streaming, gaming, and other health and fitness applications, during the lockdown scenario.

The rising demand for smartphones, along with the increasing integration of digital wallets that are highly convenient, secure, and aid to make the payment process smoother and faster, is primarily driving the global in-app purchase market.

Based on the type, the global in-app purchase market can be segmented into consumable, non-consumable, and subscription. Currently, subscription holds the majority of the total market share.

Based on the operating system, the global in-app purchase market has been divided into android, iOS, and others, where iOS currently exhibits a clear dominance in the market.

Based on the app category, the global in-app purchase market can be categorized into gaming, entertainment and music, health and fitness, travel and hospitality, retail and e-commerce, education and learning, and others. Among these, the gaming app category accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Asia-Pacific currently dominates the global market.

Some of the major players in the global in-app purchase market include Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), King.com Limited (Activision Blizzard Inc.), Netflix Inc, Rakuten Group Inc., Sony Corporation, Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company, and Tinder (Match Group Inc.).

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