The global in-mold labels market was worth US$ 2.9 Billion in 2018. In-mold labels (IML) are pre-printed polypropylene stickers that consist of graphical images and product information. These plastic labels are injected into an open mold at high temperature and pressure, as a result of which they get embedded into the wall of the container and give a seamless finish to the product. The molten plastic permeates the label owing to which it becomes an undetachable part of the container. It is commonly embedded through techniques of blow molding, injection molding or thermoforming. In-mold labels find wide application in various industries as they are permanent, and offer extensive design and customization flexibility, resistance to humidity and temperature changes and overall product cost reduction.
The increasing inclination toward attractive packaging is one of the key factors driving the market growth. Aesthetically appealing no-label look and multi-colored prints on consumer products act as a lucrative marketing opportunity and an efficient branding tool. This also creates a positive outlook for the market owing to which manufacturers are now more inclined toward incorporating in-mold labels in product packaging. Furthermore, these labels allow the display of more information on the product which creates a positive brand image for a business. Additionally, the high demand for cost-effective and high-quality labels from the pharmaceutical, chemical, and food and beverage industries is also contributing to the market growth. Also, the increasing adoption of digitalization in the label printing process has enabled faster product turnaround rates, shorter print runs and greater flexibility in label design. Looking forward, IMARC Group expects the market to reach a value of US$ 3.7 Billion by 2024, registering a CAGR of around 4% during 2019-2024.
The report has also analysed the competitive landscape of the market with some of the key players being CCL Industries, Inc., Constantia Flexibles Group GmbH, Huhtamaki Group, Coveris Holdings S.A., Cenveo Inc., Fuji Seal International, Inc., Multicolor Corporation, EVCO Plastics, Innovia Films Ltd., Inland Label and Marketing Services, LLC, etc.
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