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India Agritourism Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India agritourism market is expected to exhibit a CAGR of 20.60% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Agritourism refers to a commercial practice that combines agricultural activities with tourism for the entertainment and recreation of tourists. It provides the farmers with an opportunity to generate additional income and a channel for direct marketing to consumers. Agritourism also offers communities the potential to increase their local tax bases. Besides this, it helps to preserve agricultural lands and allows states to develop business enterprises. Currently, agritourism is gaining immense traction across India on account of its ability to revitalize rural economies, provide employment opportunities to local residents, and educate the masses about agricultural practices.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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India Agritourism Market Trends:

The widespread adoption of agritourism to support farmers' incomes and create novel tourism forms, thereby contributing to the economic, social, and environmental dimensions of sustainability, is primarily driving the India agritourism market. In addition to this, the growing curiosity about rural and farm activities, particularly among the millennial and urban population, is also propelling the growth of the market. Furthermore, the escalating popularity of agritourism as it provides business opportunities for the local tourism operators and offers family-oriented recreation surroundings is creating a positive outlook for the regional market. In line with this, agritourism also offers several farm activities, including fishing, horseback riding, harvest festivals, wildlife photography, wagon or sleigh rides, sheep shearing, cooking classes, guided animal tours, historical re-enactments, etc., at a meager cost. This, along with the rising utilization of farms for events, such as weddings, gatherings, and private parties, is acting as a significant growth-inducing factor. Moreover, the expanding health-conscious population, which seeks pro-nature ways to escape the stress of hectic lifestyles, is also stimulating the market growth. Additionally, numerous favorable initiatives by the Indian government aimed at promoting and developing the agritourism sector in the country are further catalyzing the market. For instance, the Ministry of Tourism and Culture has launched the Swadesh Darshan Scheme for the integrated development of theme-based tourist circuits and instituted a national award in the category of 'Best Rural/Agri/Plantation Tourism Projects' to motivate the stakeholders. Apart from this, the emergence of community-based agritourism, which emphasizes on sustaining rural livelihoods, protecting traditional agricultural practices, and preserving cultures via sustainable land use planning, is projected to fuel the India agritourism market in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India agritourism market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on tourist type, activity, booking channel and sales channel.

Breakup by Tourist Type:

 

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Domestic
  • International
     

Breakup by Activity:

  • On-farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others
     

Breakup by Booking Channel:

  • Online
  • Offline
     

Breakup by Sales Channel:

  • Travel Agents
  • Direct
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Tourist Type, Activity, Booking Channel, Sales Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
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Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the India agritourism market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India agritourism market?
  • What are the key regional markets?
  • What is the breakup of the market based on the tourist type?
  • What is the breakup of the market based on the activity?
  • What is the breakup of the market based on the booking channel?
  • What is the breakup of the market based on the sales channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India agritourism market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Agritourism Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Tourist Type
    6.1    Domestic
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    International
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Activity
    7.1    On-farm Sales
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Outdoor Recreation
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Agritainment
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Educational Tourism
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Accommodations
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8    Market Breakup by Booking Channel
    8.1    Online
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Offline
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Sales Channel
    9.1    Travel Agents
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Direct
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Region
    10.1    North India
        10.1.1 Market Trends
        10.1.2 Market Breakup by State
        10.1.3 Market Forecast
    10.2    West and Central India
        10.2.1 Market Trends
        10.2.2 Market Breakup by State
        10.2.3 Market Forecast
    10.3    South India
        10.3.1 Market Trends
        10.3.2 Market Breakup by State
        10.3.3 Market Forecast
    10.4    East India
        10.4.1 Market Trends
        10.4.2 Market Breakup by State
        10.4.3 Market Forecast 
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Policy and Regulatory Landscape
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players

List of Figures

Figure 1: India: Agritourism Market: Major Drivers and Challenges
Figure 2: India: Agritourism Market: Sales Value (in Million US$), 2016-2021 
Figure 3: India: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: India: Agritourism Market: Breakup by Tourist Type (in %), 2021
Figure 5: India: Agritourism Market: Breakup by Activity (in %), 2021
Figure 6: India: Agritourism Market: Breakup by Booking Channel (in %), 2021
Figure 7: India: Agritourism Market: Breakup by Sales Channel (in %), 2021
Figure 8: India: Agritourism Market: Breakup by Region (in %), 2021
Figure 9: India: Agritourism (Domestic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: India: Agritourism (Domestic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: India: Agritourism (International) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: India: Agritourism (International) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: India: Agritourism (On-farm Sales) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: India: Agritourism (On-farm Sales) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: India: Agritourism (Outdoor Recreation) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: India: Agritourism (Outdoor Recreation) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: India: Agritourism (Agritainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: India: Agritourism (Agritainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: India: Agritourism (Educational Tourism) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: India: Agritourism (Educational Tourism) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: India: Agritourism (Accommodations) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: India: Agritourism (Accommodations) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: India: Agritourism (Other Activities) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: India: Agritourism (Other Activities) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: India: Agritourism (Online) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: India: Agritourism (Online) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: India: Agritourism (Offline) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: India: Agritourism (Offline) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: India: Agritourism (Travel Agents) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: India: Agritourism (Travel Agents) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: India: Agritourism (Direct) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: India: Agritourism (Direct) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: North India: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: North India: Agritourism Market: Breakup by State (in %), 2021
Figure 35: North India: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: West and Central India: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: West and Central India: Agritourism Market: Breakup by State (in %), 2021
Figure 38: West and Central India: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: South India: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: South India: Agritourism Market: Breakup by State (in %), 2021
Figure 41: South India: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 42: East India: Agritourism Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: East India: Agritourism Market: Breakup by State (in %), 2021
Figure 44: East India: Agritourism Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: India: Agritourism Industry: SWOT Analysis
Figure 46: India: Agritourism Industry: Value Chain Analysis
Figure 47: India: Agritourism Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Agritourism Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Agritourism Market Forecast: Breakup by Tourist Type (in Million US$), 2022-2027
Table 3: India: Agritourism Market Forecast: Breakup by Activity (in Million US$), 2022-2027
Table 4: India: Agritourism Market Forecast: Breakup by Booking Channel (in Million US$), 2022-2027
Table 5: India: Agritourism Market Forecast: Breakup by Sales Channel (in Million US$), 2022-2027
Table 6: India: Agritourism Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: India: Agritourism Market: Competitive Structure
Table 8: India: Agritourism Market: Key Players


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