India Air Purifier Market Research Report and Industry Forecast

India Air Purifier Market Summary:

India air purifier market size reached USD 507.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,813.5 Million by 2033, exhibiting a growth rate (CAGR) of 14.06% during 2025-2033. The market growth can be attributed to the advancements in air purification technologies, increased awareness regarding air quality and related health issues, stringent environmental regulations and government support, and the growing demand for healthier indoor environments due to rising pollution levels.

Market Insights:

• On the basis of filter technology, the market is divided into high efficiency particulate air (HEPA), activated carbon, ionic filters, and others.
• Based on mounting type, the market is divided into fixed and portable.
• Based on application, the market includes commercial, industrial, and residential segments.
• Based on sales channel, the market includes direct sales and indirect sales.
• On the basis of region, the market is segmented into North India, West and Central India, South India, and East India.

Market Size and Forecast:

• 2024 Market Size: USD 507.5 Million
• 2033 Projected Market Size: USD 1,813.5 Million
• CAGR (2025-2033): 14.06%

An air purifier is a device designed to improve indoor air quality by removing contaminants such as dust, pollen, pet dander, smoke, and other airborne particles. It utilizes various technologies, including filters, ionizers, and UV light, to capture or neutralize pollutants, preventing them from circulating in the air. The primary component is the filter, which traps particles as air passes through. High-efficiency particulate air (HEPA) filters are commonly used, capable of capturing tiny particles. Some models also incorporate activated carbon filters to absorb odors and chemicals. Ionizers release negatively charged ions to attract and neutralize airborne particles, while UV light can destroy certain microorganisms. Air purifiers are beneficial for individuals with allergies, asthma, or respiratory issues, as well as for general wellness by creating a cleaner and healthier indoor environment. Regular maintenance, including filter replacement, is essential to ensure optimal performance.

The burgeoning demand for clean and healthy indoor air has become a driving force in the air purifier market share in India. Notably, as awareness of air quality issues increases, consumers are increasingly seeking proactive solutions to combat pollutants and allergens. Moreover, the regional emphasis on health and well-being has propelled the adoption of air purifiers as an essential component of creating a safer living environment. In addition to health concerns, stringent environmental regulations and a growing consciousness about sustainability have contributed to the market's expansion. Governments in India are recognizing the importance of addressing air pollution and fostering a supportive regulatory environment for air purifiers. This alignment between public policy and consumer preferences has created a conducive atmosphere for India air purifier market growth. Technological advancements play a pivotal role in shaping the trajectory of the air purifier market. Innovations such as smart sensors, HEPA filters, and UV-C technology have enhanced the efficiency and functionality of air purifiers, further boosting their appeal. Besides this, the integration of Internet of Things (IoT) capabilities that have allowed for remote monitoring and control, thereby adding a layer of convenience for users, is expected to drive the air purifier market in India during the forecast period.

India Air Purifier Market Trends:

Significant Increase in Air Pollution Levels and Favorable Government Policies

Air purifiers' ozone emissions have concerned people in India, as the high concentration of ozone can cause the respiratory system to become irritated. This has resulted in an increase in the demand for ozone-free air purifiers, influencing the major companies to highlight products with certifications guaranteeing safety, according to the India air purifier market analysis. The National Clean Air Programme (NCAP), launched in 2019, aims to reduce particulate matter (PM) levels, with cities like Mumbai reducing PM10 levels by 44%. Additionally, Delhi’s initiative to install outdoor air purifiers in outside locations such as Nehru Park represents efforts to create clean air zones. As awareness grows, government regulations and initiatives are fueling consumer demand for cleaner air solutions. In turn, manufacturers are implementing sophisticated filtration technologies tackling particulate and gaseous contaminants. With continually evolving policy and technology, the Indian air purifier market is likely to witness higher adoption in future years.

Consumer Behavior and Emerging Technologies

The market for air purifiers is also witnessing a change in the behavior of consumers, particularly in tier-2 and tier-3 cities. Greater disposable incomes and rising awareness for health are boosting sales in these cities. Although factors such as cost and lack of awareness still exist, the market for air purifiers is increasing. Advances in technology are also fueling market expansion. AI-based air purifiers provide real-time air quality monitoring and automated control, improving user experience and supporting the India air purifier market share. Nanotechnology is also revolutionizing the market, as seen in the case of IIT Kanpur's 'Swasa' air purifier, which uses nano-tech for air purification over a large area and captures harmful microorganisms. These technologies, combined with government incentives, are driving the adoption of air purifiers in India. In addition, the inclusion of IoT features is anticipated to give consumers greater control and information regarding their indoor air quality. As the technologies improve, the efficiency and attractiveness of air purifiers will keep increasing and augmenting the air purifier market size in India.

India Air Purifier Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on filter technology, mounting type, application, and sales channel.

Filter Technology Insights:

• High Efficiency Particulate Air (HEPA) 
• Activated Carbon
• Ionic Filters
• Others

The report has provided a detailed breakup and analysis of the market based on the filter technology. This includes high efficiency particulate air (HEPA), activated carbon, ionic filters, and others.

Mounting Type Insights:

• Fixed
• Portable

A detailed breakup and analysis of the market based on the mounting type have also been provided in the report. This includes fixed and portable.

Application Insights:

• Commercial
• Industrial
• Residential

The report has provided a detailed breakup and analysis of the market based on the application. This includes commercial, industrial, and residential.

Sales Channel Insights:

• Direct Sales
• Indirect Sales
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes direct sales and indirect sales (supermarkets and hypermarkets, specialty stores, online, and others).

Regional Insights:

• North India
• West and Central India
• South India
• East India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India.

Top Indian Air Purifier Companies, Brands & Manufacturers:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Blueair India (Unilever plc)
• Crusaders Technologies India Private Limited
• Daikin Airconditioning India Pvt. Ltd. (Daikin Industries Ltd.)
• Dyson Technology India Pvt Ltd
• Eureka Forbes Limited
• Kent RO Systems Ltd
• LG Electronics India Limited (LG Electronics Inc.)
• Panasonic Life Solutions India Pvt. Ltd. (Panasonic Corporation)
• Philips India Limited (Koninklijke Philips N.V.)
• Sharp Business System (India) Pvt. Ltd.
• Xiaomi Technology India Private Limited (Xiaomi Inc.)

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News and Developments:

• In April 2025, the Technology Development Board (TDB) under the Department of Science and Technology (DST) in India extended financial support to M/s Urban Air Labs Private Limited, Gurugram, for their project on an innovative, plant-based air-purification system. This system, named ‘uBreathe Life,’ aims to improve indoor air quality by removing both particulate and gaseous contaminants through natural plant-based filtration.
• In March 2025, Praan, an Indian tech company, introduced its smart air purifier, Praan Hive, designed to tackle the severe pollution levels in cities like Delhi and Mumbai. Praan Hive utilizes medical-grade H14 HEPA filters and offers advanced features such as real-time monitoring of air quality, temperature, humidity, and CO2 levels, along with remote control through Wi-Fi and cellular connectivity.
• In October 2024, Philips launched a new range of air purifiers in India, including models like the 3200, 4200 Pro, and 900 Mini, with prices starting at INR 9,995 (USD 120). The Philips 3200, priced at INR 22,995 (USD 276), offers a Clean Air Delivery Rate (CADR) of 520 cubic meters per hour and features a 3-layer HEPA NanoProtect filter, capturing 99.97% of particles. The 4200 Pro, priced at INR 27,995 (USD 337), is designed for larger spaces and provides a CADR of 600 cmh, equipped with a 4-layer filtration system to remove pollutants, allergens, and viruses.
• In September 2024, Havells India launched the Studio Meditate AP 400 and AP 250 air purifiers, featuring SpaceTech Air Purification technology inspired by the International Space Station. The purifiers utilize photo-catalytic oxidation with titanium dioxide-coated channels, UV-AC, and UV-A light to neutralize pollutants like PM2.5, VOCs, and harmful microbes. These models also include smart features such as IoT connectivity, predictive analytics, wireless charging, and real-time air quality monitoring, making them ideal for smart home integration.

India Air Purifier Market Report Coverage:

Key Questions Answered in This Report:

• How has the India air purifier market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India air purifier market?
• What is the breakup of the India air purifier market on the basis of filter technology?
• What is the breakup of the India air purifier market on the basis of mounting type?
• What is the breakup of the India air purifier market on the basis of application?
• What is the breakup of the India air purifier market on the basis of sales channel?
• What are the various stages in the value chain of the India air purifier market? 
• What are the key driving factors and challenges in the India air purifier?
• What is the structure of the India air purifier market and who are the key players?
• What is the degree of competition in the India air purifier market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India air purifier market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India air purifier market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India air purifier industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.