India Aloe Vera Market

India Aloe Vera Market Overview:

The India aloe vera market size reached USD 29.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 50.5 Million by 2033, exhibiting a growth rate (CAGR) of 6.30% during 2025-2033. The market is experiencing significant growth mainly driven by increased health consciousness among consumers, increasing use of aloe vera as an ingredient in functional foods, rising trend for natural skincare and wellness products, and growing demand for organic and herbal items are also contributing positively to the India aloe vera market growth.

India Aloe Vera Market Trends:

Rising Demand for Natural and Organic Products

One of the major trends influencing the market is the increasing inclination of people toward the use of natural and organic products. Youngsters are becoming more aware of the ingredients in their skincare and wellness products. Brands such as Forest Essentials, Mamaearth, and Sugar Cosmetics have gained significant popularity by combining traditional Indian elements with contemporary formulations. Aloe vera has now become a major component in skin care products, for example, creams, lotions, gels, and also shampoos. The trend is mostly inspired by young millennials and Gen Z, who are highly interested in eco-friendly, sustainable, and health-conscious lifestyles. The usage of aloe vera increased due to awareness among users about natural options instead of synthetic chemicals in medication, alongside the rising demand for beauty products free from cruelty. Aloe vera plays a crucial role in both skincare and health products significantly boosting the organic and wellness industry in India. This growing demand has led several domestic brands to introduce new aloe vera-based formulations tailored to conscious consumers. For instance, in January 2025, Dusky India launched two aloe vera-based face gels: the Soothing Aloe Vera Face Gel and the Illuminating Rose Face Gel. Both products are 100% Ayurvedic, cruelty-free, and free from harmful chemicals, promoting natural skincare for all skin types. As consumers continue to prioritize wellness, transparency, and sustainability, aloe vera-based products are set to remain a cornerstone of India’s evolving natural skincare and health market.

Expansion of Aloe Vera in Food and Beverages

Another significant trend in the Indian aloe vera is its growing presence in the food and beverage sector. The plant is presently being employed in producing a wide array of consumables that include juices, smoothies, and health drinks owing to its digestive properties and nutrient profile. With considerable traction for health and wellness trends, aloe vera now finds itself being added as an ingredient in functional foods, especially those claimed to be beneficial for detoxifying, digestion, and skin health. The growing consumer demand for healthful and nutrient-based drinks has motivated several beverage companies to add aloe vera to their product lines. In line with this, aloe vera-based products are marketed as low-calorie and hydrating alternatives to sweetened beverages amid an ever-growing health-conscious consumer group. The foray into food and beverages is expected to continue gaining momentum in the near future as consumers seek natural and nutritious choices, providing aloe vera with the potential to become an all-purpose ingredient in the Indian wellness market. This expanding application across multiple categories is expected to further strengthen the India aloe vera market share.

Increasing Use of Aloe Vera in Hair Care Products

An emerging trend in the Indian market is the increasing use of Aloe vera in hair care products. Aloe vera is known to hydrate, nourish, and soothe the scalp, and because of these characteristics, aloe vera acts as an active ingredient in shampoos, conditioners, and hair masks. Aloe vera is gaining increasing demand in the market as consumers these days prefer natural and gentle solutions for hair problems such as dandruff, falling hair, and dry scalp. The growing demand for organic and chemical-free substitutes for conventional hair care products is one of the important factors that have popularized the use of aloe vera. It is also marketed as having the potential for healthy hair growth and maintenance of hair follicles considering the rich composition of vitamins, minerals, and enzymes. The popularity of aloe vera in hair care is going to have big market opportunities for existing players and new entrants, as the trend for natural beauty is soaring. These factors are collectively creating a positive India aloe vera market outlook.

India Aloe Vera Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, form and application.

Product Insights:

• Aloe Vera Gel Extract
• Aloe Vera Whole Leaf Gel Extract
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes aloe vera gel extract, aloe vera whole leaf gel extract, and others.

Form Insights:

• Concentrates
• Gels
• Drinks
• Powders
• Capsules

The report has provided a detailed breakup and analysis of the market based on the form. This includes concentrates, gels, drinks, powders, and capsules.

Application Insights:

• Pharmaceutical Industry
• Cosmetic Industry
• Food Industry

The report has provided a detailed breakup and analysis of the market based on the application. This includes pharmaceutical industry, cosmetic industry, and food industry.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Aloe Vera Market News:

• In January 2025, Dabur India Ltd announced the launch of its 100% Pure Aloe Vera Gel, enriched with hyaluronic acid, designed to meet modern skincare demands. The gel offers intense hydration, soothes irritation, and enhances makeup application. It is available in 60ml and 100ml sizes, with a complimentary pack of Gulabari Rose Water during the launch.
• In February 2025, Himalaya Wellness announced its partnership with Wahter to feature its Hydrating Aloe Vera face wash on 11 lakh bottles of Shot by Wahter in Mumbai. This collaboration aims to enhance brand visibility in retail spaces, targeting digitally connected, younger consumers and promoting skin hydration through innovative advertising methods.

India Aloe Vera Market Report Coverage:

Key Questions Answered in This Report:

• How has the India aloe vera market performed so far and how will it perform in the coming years?
• What is the breakup of the India aloe vera market on the basis of product?
• What is the breakup of the India aloe vera market on the basis of form?
• What is the breakup of the India aloe vera market on the basis of application?
• What is the breakup of the India aloe vera market on the basis of region?
• What are the various stages in the value chain of the India aloe vera market? 
• What are the key driving factors and challenges in the India aloe vera market?
• What is the structure of the India aloe vera market and who are the key players?
• What is the degree of competition in the India aloe vera market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India aloe vera market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India aloe vera market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India aloe vera industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.