The India augmented reality gaming market size reached USD 1.30 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.40 Billion by 2033, exhibiting a growth rate (CAGR) of 22.10% during 2025-2033. Rising smartphone penetration, increasing internet connectivity, advancements in AR technology, growing investment in gaming startups, government initiatives for digital innovation, expanding 5G network, rising disposable income, increasing demand for immersive experiences, popularity of esports, and integration of AR in healthcare and education are expanding India augmented reality games market share.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
|
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024 | USD 1.30 Billion |
Market Forecast in 2033 | USD 9.40 Billion |
Market Growth Rate 2025-2033 | 22.10% |
Rising Popularity of Augmented Reality Games in India
The India augmented reality gaming market growth driven by increasing smartphone penetration and improved internet infrastructure. With increasing smartphone users, the demand for immersive gaming experiences is rapidly growing. For instance, by 2025, India is expected to have more than 900 million internet users as per industry reports. This growth will be fueled by rising smartphone use, reasonably priced data plans, and developing digital infrastructure. Through better digital technology, the government's Digital India plan seeks to make India a digitally enabled nation and improve healthcare delivery. AR-based games like Pokémon GO and Ingress have demonstrated the market potential, encouraging Indian developers to create localized AR content. The integration of 5G networks and affordable AR-compatible devices further enhances gameplay, allowing real-time interaction with the virtual world. Gaming startups and tech giants are investing in AR-based storytelling and gamified experiences, blending physical and digital elements. Additionally, the adoption of AR in educational gaming and location-based challenges is expanding the audience beyond traditional gamers. With an increasing number of Indian players engaging in AR experiences, the industry is poised for exponential growth, attracting major investments from global and domestic gaming companies.
Investment Boom in India’s AR Gaming Sector
India's augmented reality gaming sector is experiencing a significant investment rise, fueled by the expanding user engagement. Venture capitalists and gaming studios are actively funding AR-based game development, recognizing India's potential as a major AR gaming hub. Companies like Reliance Games and Nazara Technologies are exploring AR integrations, while startups such as Gamitronics are innovating in mixed-reality gaming. The growth of cloud gaming services and AR-enabled wearables is further driving investments. Government initiatives like "Digital India" and incentives for game developers are fostering innovation in AR gaming. Notably, as of December 8, 2024, India has become a global leader in digital adoption thanks to a revolutionary transformation in its digital infrastructure. Important programs like Aadhaar, the largest digital identity program in the world with 138.34 crore Aadhaar numbers created, and the Unified Payment Interface (UPI), which as of June 30, 2024, have enabled 24,100 crore financial transactions, have played a crucial role in this change.
Platforms like DigiLocker, which has more than 37.046 crore users, and Digital Infrastructure for Knowledge Sharing (DIKSHA), which is the largest education platform in the world with 556.37 crore learning sessions delivered, have also greatly improved citizen involvement and public service delivery. The increasing availability of low-cost AR headsets and glasses is making immersive gaming more accessible to Indian consumers. As Metaverse and Web3 technologies gain traction, AR gaming is expected to change into a multi-billion-dollar industry in India, revolutionizing the way players interact with digital environments, which in turn is positively impacting the India augmented reality gaming market outlook.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, technology, device, and game type.
Component Insights:
The report has provided a detailed breakup and analysis of the market based on the component. This includes software and hardware.
Technology Insights:
A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes RFID, GPS, mobile tracking, and others.
Device Insights:
The report has provided a detailed breakup and analysis of the market based on the device. This includes mobiles, HMDs, and smart glasses.
Game Type Insights:
A detailed breakup and analysis of the market based on the game type have also been provided in the report. This includes racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games, science fiction games, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
Components Covered | Game Types Covered |
Technologies Covered | RFID, GPS, Mobile Tracking, Others |
Devices Covered | Mobiles, HMDs, Smart Glasses |
Game Types Covered | Racing Games, Adventure Games, Fighting Games, Shooting Games, Mystery Thriller Games, Puzzle Games, Science Fiction Games, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: