The India augmented reality market size reached USD 2.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.6 Billion by 2033, exhibiting a growth rate (CAGR) of 33.50% during 2025-2033. The market is driven by factors such as increasing demand for immersive experiences in retail and e-commerce, advancements in educational tools, and the growing adoption of AR in healthcare for training, diagnostics, and patient care. Additionally, the rise in smartphone usage and internet penetration is accelerating augmented reality (AR) adoption.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2.8 Billion |
Market Forecast in 2033 | USD 49.6 Billion |
Market Growth Rate 2025-2033 | 33.50% |
Increased Adoption in Retail and E-Commerce:
India's retail and e-commerce industries are increasingly using AR to enrich the shopping experience. AR allows customers to try on clothes, accessories, and cosmetics virtually, enabling them to see products before they buy them. The technology is also moving into home decor and furniture, where customers can put virtual products in their homes. With 66% of shoppers interested in AR shopping guidance and 61% wanting stores that provide AR experiences, the need for engaging and personalized shopping is fueling fast adoption. The growing trend toward online purchasing coupled with the capabilities of AR in boosting engagement as well as converting, is expediting its rise. As greater numbers of corporations embrace AR, it is currently becoming a full-fledged integral part of altering India's retail landscape, exposing customers to an enhanced and compelling digital shopping process.
Advancements in Healthcare and Medical Applications
Augmented reality (AR) is revolutionizing India's health sector with more advanced surgeries, diagnostics, and patient treatment. Surgeons perform complex surgeries while overlaying live diagnostic data, enhancing precision and results. AR benefits medical education through the visual learning of three-dimensional (3D) anatomy in humans, leading to further knowledge of physiological processes and ease in learning. Augmented reality-enabled apps facilitate the rehabilitation process in patients with interactive physiotherapeutic guidelines for recovery in an engaging way. With the development of AR technology, both hardware and software, the healthcare industry is experiencing enhanced training for medical practitioners and enhanced patient care. The future growth of AR is going to transform medical practices in India, fueling innovation in healthcare solutions and services.
Integration of AR in Education and Training:
In India, augmented reality (AR) is revolutionizing education as well as corporate training by rendering abstract concepts more concrete using three dimensional (3D) models and simulations. Research indicates that 70% of students learn quicker using AR-based learning, and 80% tend to go to classes more often when AR is used in their curriculum. Schools utilize AR for interactive textbooks, visualizations, and lab simulations, which improve engagement. In the corporate world, AR is transforming skill acquisition, induction, and equipment training with realistic learning experiences. Increasing need for distant learning solutions is also driving the adoption of AR, enabling hands-on experience in simulated environments. With corporations and schools looking for out-of-the-box training aids, AR is becoming indispensible for better learning outcomes and training effectiveness, defining the future of academic and professional growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on component, display, and application.
Component Insights:
The report has provided a detailed breakup and analysis of the market based on the component. This includes hardware, and software.
Display Insights:
A detailed breakup and analysis of the market based on the display have also been provided in the report. This includes HMD (head-mounted display), smart glass (cinema display glasses and XR glasses) head-up display (HUD), and handheld devices.
Application Insights:
The report has provided a detailed breakup and analysis of the market based on the application. This includes aerospace and defense, automotive, education, e-commerce and retail, gaming and entertainment, healthcare, industrial and manufacturing, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Components Covered | Hardware, Software |
Displays Covered |
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Applications Covered | Aerospace and Defense, Automotive, Education, E-Commerce and Retail, Gaming and, Entertainment, Healthcare, Industrial and Manufacturing, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |