India Bubble Tea Market

India Bubble Tea Market Overview:

The India bubble tea market size reached USD 0.30 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 0.40 Billion by ​2033​, exhibiting a growth rate (CAGR) of 5.40% during 2025-2033. The market is experiencing significant growth mainly due to urban youth, localized flavors, health-conscious options and franchising. Moreover, growing emphasis on sustainability and digital engagement are also positively contributing to the market growth across India.

India Bubble Tea Market Trends:

Fusion Flavors and Local Ingredients

Fusion flavors are playing a central role in attracting Indian consumers to bubble tea. The India bubble tea market growth is being driven by experimentation with local ingredients that resonate with regional tastes. Players are infusing classic Indian flavors such as masala chai, rose, mango and lychee into traditional bubble tea recipes creating a hybrid experience that appeals to a broader audience. For instance, in March 2025, Easy Boba launched 'Desi Boba Fest' a limited-time summer event blending iconic Indian beverages with bubble tea. Featuring flavors like Shikanji, Aam Panna and Kullhad Chai the festival aims to evoke nostalgia while catering to diverse dietary preferences. The initiative highlights innovation within India’s bubble tea market. This localization strategy is helping brands penetrate deeper into tier 2 and tier 3 cities where familiarity with these ingredients increases acceptance. Limited-time seasonal menus featuring mango during summer or saffron in festive periods are also boosting footfall. By blending novelty with nostalgia bubble tea is emerging as both a trend-driven and culturally adapted beverage. As a result, more consumers are making repeat purchases strengthening brand loyalty and helping expand the India bubble tea market share in a highly competitive beverage segment.

Rising Focus on Sustainability

Sustainability is becoming a key differentiator in the bubble tea space especially among younger environmentally conscious consumers. Brands are shifting to biodegradable cups, compostable lids and reusable metal or bamboo straws to align with changing consumer expectations. Several bubble tea outlets now offer incentives for customers who bring their own containers reinforcing ecofriendly habits and reducing single-use plastic consumption. These changes are not only improving brand perception but are also influencing purchase decisions especially in urban areas where awareness of environmental issues is growing. Packaging innovations like plant-based plastics and recyclable PET materials are also being explored to minimize environmental impact without compromising product quality. For instance, in September 2024, Easy Boba unveiled its commitment to sustainability with recyclable sealed PET cans and biodegradable rice straws aiming to reduce waste in the bubble tea industry. Founder Adnan Sarkar emphasizes eco-friendly practices aligning product innovation with environmental stewardship catering to the growing consumer demand for sustainable packaging solutions. This shift is gradually redefining brand value in the market. Businesses focusing on sustainable practices are witnessing increased customer loyalty and are likely to contribute significantly to the expanding India bubble tea market share.

India Bubble Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, flavor, and distribution channel.

Product Type Insights:

• Black Tea
• Green Tea
• Oolong Tea
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes black tea, green tea, oolong tea, and others.

Flavor Insights:

• Fruit
• Taro
• Strawberry
• Classic Coffee

A detailed breakup and analysis of the market based on the flavor have also been provided in the report. This includes fruit, taro, strawberry, and classic coffee.

Distribution Channel Insights:

• Online
• Offline

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Bubble Tea Market News:

• In February 2025, Easy Boba, India's leading bubble tea chain launched a new Loyalty Card program, rewarding customers with a free drink after their 4th visit and free merchandise after the 8th. Currently operating 20 outlets across Mumbai, Pune, and Gujarat, the brand plans further expansions to enhance its presence in India.
• In February 2025, Boba Bhai, India's largest Korean fusion food brand, launched packaged bubble tea on Blinkit, marking a first for the Indian market in quick commerce. Featuring unique flavors and shelf-stable packaging, the initiative aims to make bubble tea more accessible while catering to diverse consumer preferences.
• In August 2024, Frozen Bottle launched its Boba Bar in Bengaluru, offering a variety of bubble tea flavors and customizations across 100+ stores in India. Using sustainable packaging, the brand aims to redefine beverage experiences.

India Bubble Tea Market Report Coverage:

Key Questions Answered in This Report:

• How has the India bubble tea market performed so far and how will it perform in the coming years?
• What is the breakup of the India bubble tea market on the basis of product type?
• What is the breakup of the India bubble tea market on the basis of flavor?
• What is the breakup of the India bubble tea market on the basis of distribution channel?
• What is the breakup of the India bubble tea market on the basis of region?
• What are the various stages in the value chain of the India bubble tea market? 
• What are the key driving factors and challenges in the India bubble tea market?
• What is the structure of the India bubble tea market and who are the key players?
• What is the degree of competition in the India bubble tea market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India bubble tea market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India bubble tea market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India bubble tea industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.