India Carpets and Rugs Market

India Carpets and Rugs Market Overview:

The India carpets and rugs market size reached USD 2.55 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.17 Billion by 2033, exhibiting a growth rate (CAGR) of 5.60% during 2025-2033. The market is driven by increasing domestic and export demand, expanding middle class, rising disposable incomes, and penchant for traditional and contemporary home decor. Expansion in the e-commerce platfo

India Carpets and Rugs Market Trends:

Growing Preference for Sustainable and Eco-friendly Products

Demand for eco-friendly and sustainable carpets and rugs is one of the key trends driving India carpet and rugs market growth. With growing concern regarding environmental factors, consumers are increasingly shifting toward products derived from natural, renewable resources like cotton, wool, and jute. These products not only save the environment but also provide sustainability and beauty. In addition, handwoven and handmade rugs, supporting traditional craftsmanship, are becoming popular because of their distinctive designs and sustainability. Most consumers are turning towards carpets produced with eco-friendly dyes and non-toxic processes, reflecting the global movement towards sustainable living. The emergence of green consumers, along with growing government regulations to encourage sustainability, has encouraged manufacturers to invest in green manufacturing practices. For example, The Rug Republic specializes in recycled items and is the only Indian rug brand that is certified with Global Recycling Standards (GRS). They convert discarded plastic bottles into fashionable rugs with their proprietary manufacturing process. This trend is additionally complemented by online shopping sites, which help consumers easily search and buy environment-friendly carpets and rugs, leading to their growing demand in rural and urban areas as well.

Rise in Online Sales and E-commerce Platforms

The transition to e-commerce is a major trend that is influencing the India carpets and rugs market outlook. With growing internet usage and the increased use of e-commerce, more customers are buying carpets and rugs online. For instance, Jaipur Rugs' e-commerce sales accounted for 6% and brought in Rs 58.5 crore in 2024, according to the company report. Therefore, business houses are keen to pursue growth prospects through internet-based platforms and their extension. E-commerce websites have numerous alternatives, transparent price comparison, and doorstep delivery, which appeals to consumers today. Online retailing also allows people to access a larger variety of designs, ranging from classic Indian carpets to modern and foreign designs, satisfying customers with different tastes. Also, augmented reality (AR) functionalities on online stores enable customers to see how carpets and rugs would appear inside their homes, increasing online shopping confidence. The COVID-19 pandemic hastened the move towards digital shopping, and despite the reopening of conventional retail outlets, the trend in online shopping is ongoing. This digital shift is likely to be a key driver in the Indian carpets and rugs market.

Increasing Demand for Customized and Designer Rugs

Another trend in the Indian market for carpets and rugs is growing demand for custom and designer products. With growing consumer interest in personalizing the home, custom rugs and carpets are gaining popularity. Interior designers and homeowners are seeking unique designs that reflect personal tastes, culture, and a specific home design theme. This trend is best experienced in urban regions, where modern and high-end interior trends are in vogue. Market research has found that 33% of millennials and 23% of Gen Z plan on buying rugs in 2024, highlighting the significant market potential for customized products. Companies like Sheeltex India are focusing on customized rugs that align well with market forces, allowing the company to respond to evolving consumer needs. Additionally, the rising popularity of designer rugs, as a result of global design patterns, has also led to cross-border collaborations between local producers and international designers. The trend is also being promoted by growing disposable incomes, the rising middle class, and the inclination towards luxury home furnishings.

India Carpets and Rugs Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, distribution channel, application and region.

Type Insights:

• Tufted
• Woven
• Needle-Punched
• Knotted
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes tufted, woven, needle-punched, knotted, and others.

Distribution Channel Insights:

• Mass Merchandisers
• Home Centers
• Specialty Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes mass merchandisers, home centers, specialty stores, and others.

Application Insights:

• Residential
• Commercial

The report has provided a detailed breakup and analysis of the market based on the application. This includes residential and commercial.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Carpets and Rugs Market News:

• In August 2024, Obeetee, the carpet brand from Mirzapur, unveiled its Viraasat collection that emerged from the workshops of Indian designers. The brand investigates the possibilities of carpets as platforms for storytelling through partnerships with Tarun Tahiliani, Anju Modi, Anita Dalmia, and Ashdeen Lilaowala.
• In January 2025, the luxury rug and textile brand Shyam Ahuja was acquired by Jaipur Rugs. The firm will establish Shyam Ahuja as a standalone brand.

India Carpets and Rugs Market Report Coverage:

Key Questions Answered in This Report:

• How has the India carpets and rugs market performed so far and how will it perform in the coming years?
• What is the breakup of the India carpets and rugs market on the basis of type?
• What is the breakup of the India carpets and rugs market on the basis of distribution channel?
• What is the breakup of the India carpets and rugs market on the basis of application?
• What is the breakup of the India carpets and rugs market on the basis of region?
• What are the various stages in the value chain of the India carpets and rugs market? 
• What are the key driving factors and challenges in the India carpets and rugs market?
• What is the structure of the India carpets and rugs market and who are the key players?
• What is the degree of competition in the India carpets and rugs market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India carpets and rugs market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India carpets and rugs market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India carpets and rugs industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.