Market Overview:

The India coconut water and fortified water market reached a value of INR 4,474.30 Crore in 2021. Looking forward, IMARC Group expects the market to reach INR 9,022.50 Crore by 2027, exhibiting at a CAGR of 12.60% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Coconut water refers to sweet and nutty flavored clear water found inside green coconuts. It contains a high amount of natural electrolytes and is widely consumed as a low-calorie refreshing beverage that helps prevent dehydration. Fortified water mainly includes beverages that are rich in protein, healthy fats, vitamins and minerals, bioactive botanicals, etc. Both coconut water and fortified water offer numerous anticarcinogenic, antiaging, and antithrombic properties.

India Coconut Water and Fortified Water Market Trends:

In India, the rising consumer health concerns towards the high prevalence of several chronic ailments, such as diabetes, obesity, kidney stones, digestive disorders, etc., are driving the demand for healthy beverages. Furthermore, the increasing health consciousness among the masses is also acting as a significant growth-inducing factor. Additionally, the emerging trend of naturopathy, coupled with the growing awareness towards the nutritional benefits of coconut water and fortified water, is positively influencing the market growth in India. In line with this, numerous vendors are offering packaged coconut water infused with different natural ingredients, including turmeric, ginger, fruits, etc. Moreover, the increasing participation of individuals in athletics and fitness activities is further augmenting the adoption of coconut water and fortified water. Apart from this, the growing demand for packaged and ready-to-drink beverages for on-the-go consumption, particularly among the consumers with hectic lifestyles, is also propelling the regional market. Additionally, the rising popularity of café culture and elevating number of quick-service restaurants that utilize coconut water mix and concentrates in various innovative dishes, are further catalyzing the market growth in India. Besides this, several product manufacturers are focusing on aggressive marketing strategies for promoting their products across both brick-and-mortar and e-commerce platforms to reach to a larger consumer base in the country. Moreover, the emergence of organic product variants that are free from chemical additives, preservatives, artificial colors, etc., is expected to drive the coconut water and fortified water market in India over the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India coconut water and fortified water market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on organised and unorganised, pack type, pack size and distribution channel.

Breakup by Organised and Unorganised:

• Unorganized
• Organized
   

Breakup by Pack Type:

• Bottles
• Tetra
• Others
   

Breakup by Pack Size:

• 200 ML
• 1000 ML
• 500 ML
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Specialty Stores
• Others
   

Breakup by Region:

• North India
  • Delhi NCR
  • Uttar Pradesh
  • Haryana
  • Rajasthan
  • Punjab
  • Others
• West and Central India
  • Maharashtra
  • Gujrat
  • Madhya Pradesh
  • Others
• East India
  • West Bengal
  • Bihar
  • Orissa
  • Jharkhand
  • Others
• South India
  • Tamil Naidu
  • Karnataka
  • Andhra Pradesh
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Agricoles Naturel Foods, Dabur India Limited, Hector Beverages Pvt. Ltd., Jain Agro Food Products Pvt. Ltd., Madhura Agro Process Pvt. Ltd., Manpasand Beverages Limited, Nature’s First India Pvt. Ltd., Nilgai Foods Pvt. Ltd., Pure Tropic, RAW Pressery, Sakthi Coco Products, Coca-Cola India, FDC Private Limited, G7 Beverages, Hector Beverages Pvt. Ltd., NourishCo Beverages Limited and Pepsico India.

Report Coverage:

Key Questions Answered in This Report:

• How has the Indian coconut water and fortified coconut water market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India coconut water market?
• What is the breakup of the market based on the sector?
• What is the breakup of the market based on the pack type?
• What is the breakup of the market based on the pack size?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the region?
• What are the various stages in the value chain of the Indian coconut water market?
• What are the key driving factors and challenges in the Indian coconut water market?
• What is the structure of the Indian coconut water market and who are the key players?
• What is the degree of competition in the Indian coconut water market?