The latest report by IMARC Group, titled “India Coconut Water Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the India coconut water market size reached INR 4,474.30 Crore in 2021. Coconut water refers to the clear liquid found inside immature green coconuts with a naturally refreshing, sweet, and nutty taste. It is rich in electrolytes and essential nutrients, such as potassium, sodium, magnesium, manganese, calcium, antioxidants, and easily digestible carbohydrates. It also contains cytokines and phytohormones with antiaging, antithrombic, and anticarcinogenic properties. It helps treat or prevent dehydration and replenishes the body after strenuous activities and workouts. As a result, coconut water is widely consumed as a natural energy drink and used as a base for cocktails and as a flavoring agent in various dishes and beverages in India.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Coconut Water Market Trends:
The growing health consciousness among consumers and the shifting inclination toward ready-to-drink (RTD) beverages represent the primary factors driving the market in India. Additionally, due to the widespread prevalence of chronic lifestyle diseases, including diabetes, obesity, kidney stones, hypertension, and metabolic disorders, there has been a significant shift from carbonated drinks and processed juices toward healthy, low-calorie beverages, such as coconut water with high nutritional content and no artificial additives. This represents another major growth-inducing factor. In line with this, the rising consumer awareness regarding the health benefits of coconut water and the increasing number of athletes and fitness enthusiasts have augmented the product demand. Furthermore, several leading manufacturers across the country are introducing packaged coconut water fortified with natural ingredients, such as turmeric, ginger and fruits, to improve its taste and nutritional value. Along with this, the launch of coconut water in cans, bottles, and tetra packs to maintain freshness and prevent spoilage has accelerated product sales. Other factors, including the shifting preferences toward vegan diets and non-dairy products, an increasing number of cafés utilizing coconut water to prepare mocktails and cocktails, rising adoption of coconut farming, and easy product availability via online and offline channels, are also creating a favorable market outlook. Looking forward, IMARC Group expects the market value to reach INR 9,022.50 Crore by 2027, growing at a CAGR of 12.60% during 2022-2027.
- Based on the type, the market has been bifurcated into sweetened and unsweetened variants.
- The market has been segregated based on the flavor into plain and flavored coconut water.
- On the basis of the form, the market has been classified as coconut water and coconut water powder.
- The market has been divided based on the packaging into carton, bottles, and others.
- Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, convenience stores, online retail stores, and others.
- Region-wise, the market has been segmented into North India, West and Central India, East India, and South India.
- The competitive landscape of the market has also been examined, along with the detailed profiles of the key players operating in the industry.
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