India Condom Market Research Report and Industry Forecast

India Condom Market Size and Share:

The India condom market size reached USD 405.31 Million in 2024. The market is expected to reach USD 773.82 Million by 2033, exhibiting a growth rate (CAGR) of 7.45% during 2025-2033. The market is fueled by the growing sexual health awareness, introduction of government and NGO initiatives for safe sex, rapid urbanization, and growing sexually active youth population. In addition, the rising demand for premium and innovative products as well as changing social attitudes and acceptance has contributed to the India condom market share.

Market Insights:

• On the basis of region, the market has been divided into North India, South India, East India, and West India.
• On the basis of product type, the market has been divided into latex and non-latex.
• On the basis of gender, the market has been divided into male and female.
• On the basis of distribution channel, the market has been divided into supermarkets/hypermarkets, convenience stores, drug stores/pharmacy, online, and others.

Market Size and Forecast:

• 2024 Market Size: USD 405.31 Million
• 2033 Projected Market Size: USD 773.82 Million
• CAGR (2025-2033): 7.45%

India Condom Market Trends:

Growing Awareness and Education on Sexual Health

In India, there has been a considerable rise in awareness of sexual health and the need for condom use in recent years, with the key drivers being government programs, NGOs, and online platforms. Schemes such as "Condom Hai Zaroori" and "National Family Health Survey" have been important in shattering the myths of sexual health. As more become aware of the dangers of unsafe sex, including HIV and unwanted pregnancies, the use of condoms is becoming more accepted. The economic impact of bringing up an unexpected child is considerable. In addition to essential needs such as food and shelter, families are confronted with increasing costs for education, healthcare, and everyday living. As per industry reports, the expense of raising a child in India ranges from Rs 1.5 to Rs 2 crores. Therefore, unexpected pregnancies disrupt financial security and restrict families' chances to develop and prosper. Besides, the emergence of online media, mobile applications, and web-based platforms has provided easier access to information on safe sex practices for consumers. This mindset change has seen a bigger market for condoms develop, as individuals become more active in ensuring their sexual well-being, particularly among young adults and city dwellers. The sales of condoms have thus been increasing gradually, with campaigns and education further fueling the India condom market growth.

Innovation and Product Diversification

One of the major trends in the Indian condom industry is innovation, as companies are regularly launching new varieties to meet changing consumer tastes . These range from various flavors, textures, sizes, and materials to provide an improved user experience. As per India condom market statistics, flavored condoms have become a crucial segment of India’s sexual wellness market, representing almost 50% of all condom sales nationwide. Ultra-thin, dotted, and ribbed condoms are among the premium products that are becoming increasingly popular, as consumers look for both comfort and increased pleasure. Aside from that, condom brands are developing products emphasizing longer-lasting performance, including those with delayed-action lubricants or increased sensitivity. The growing options enable consumers to pick items according to taste, thereby widening the market base. Another trend now developing is the launch of eco-friendly and biodegradable condoms, catering to the rising demand for environmentally friendly items. As consumers are becoming increasingly aware of environmental concerns, brands are looking for greener options. Product diversification has overall been a major growth driver influencing the India condom market outlook.

E-commerce and Online Sales Growth

Online sales have changed the manner in which condoms are marketed in India, with websites providing a hassle-free and private shopping experience. Newer generations of consumers are increasingly turning to condoms purchased online due to the anonymity and seclusion that it ensures. Websites such as Amazon, Flipkart, and specialist health websites sell a variety of condoms ranging from basic brands to specialized, high-end condoms, which is contributing to the condom market growth in India. Additionally, the emergence of subscription-based services, through which consumers are able to have regular deliveries of condoms, is picking up momentum. This service is especially sought after in urban regions, where convenience and discretion are of prime importance. The availability of condoms through online commerce has also made inroads into rural regions, where offline presence can at times be scarce. As digital payment systems and logistics become more efficient, the online sale of condoms in India will continue to grow, representing a large opportunity for manufacturers and retailers to expand their business.

Female-Centric Marketing and Rural Market Penetration

The condom market size in India is experiencing a paradigm shift with brands increasingly targeting female consumers and rural populations, recognizing these segments as significant growth drivers for future expansion. Major manufacturers including Reckitt Benckiser (Durex) and market leader Manforce are reformulating their marketing strategies to appeal directly to women, moving away from traditionally male-focused campaigns. Recent advertising initiatives feature Bollywood actresses discussing condom benefits and encouraging women to "go buy your own," reflecting evolving attitudes toward female sexual autonomy and pleasure. This strategic pivot acknowledges women's growing decision-making power in sexual health choices and aims to destigmatize female condom purchasing behavior, also augments the condom market share in India. Simultaneously, companies are intensifying efforts to penetrate rural markets where condom usage rates remain significantly lower than urban areas despite representing substantial population segments. Rural-focused initiatives include developing affordable product lines, establishing localized distribution networks through village pharmacies and health centers, and conducting targeted awareness campaigns addressing specific cultural sensitivities and misconceptions prevalent in rural communities. The success of these dual strategies is evidenced by changing consumer demographics and expanding market reach beyond traditional urban male customers, according to the India condom market analysis. Companies are leveraging regional languages, culturally appropriate messaging, and community-based distribution models to overcome barriers related to social stigma, limited awareness, and inadequate access. This demographic expansion strategy is critical for sustained market growth, particularly as urban market saturation approaches and rural populations gain increased purchasing power and sexual health awareness through digital connectivity and government health initiatives.

Growth, Opportunities, and Challenges in the India Condom Market:

• Growth Drivers of the India Condom Market: The increasing government and NGO initiatives promoting sexual health awareness through campaigns like "Condom Hai Zaroori" are driving widespread market adoption across demographic segments. Rising economic concerns about unplanned pregnancies and associated child-rearing costs exceeding Rs 2 crores are compelling families to prioritize contraceptive measures. The growing youth population with changing social attitudes toward sexual wellness and the rapid digitization enabling discreet online purchasing are accelerating market expansion.
• Opportunities in the India Condom Market: The untapped rural market presents substantial growth potential through targeted awareness campaigns and affordable product positioning strategies, as per the India condom market forecast. Expanding female consumer segment offers significant revenue opportunities as women gain purchasing autonomy and decision-making power in sexual health choices. Strategic partnerships with healthcare providers, educational institutions, and e-commerce platforms can enhance distribution reach and consumer education initiatives.
• Challenges in the India Condom Market: Persistent social stigma and cultural taboos surrounding sexual wellness products continue to limit open market discussions and purchasing behavior, particularly in conservative regions. Price sensitivity among middle-income consumers creates competitive pressure on profit margins despite growing demand for premium and innovative products. Limited awareness about product benefits and proper usage methods in rural areas poses adoption barriers requiring sustained educational investments.

India Condom Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, gender, and distribution channel.

Product Type Insights:

• Latex
• Non-Latex

The report has provided a detailed breakup and analysis of the market based on the product type. This includes latex, and non-latex.

Gender Insights:

• Male
• Female

The report has provided a detailed breakup and analysis of the market based on the gender. This includes male, and female.

Distribution Channel Insights:

• Supermarkets/ Hypermarkets
• Convenience Stores
• Drug Stores/Pharmacy
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets/hypermarkets, convenience stores, drug stores/pharmacy, online, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Condom Market News:

• In August 2025, Anondita Medicare announced it will launch its Initial Public Offering (IPO) to raise between INR 65.66 crore and INR 69.50 crore, offering 47,93,000 equity shares at a price band of INR 137-145 per share. The company, known for its “COBRA” brand of flavored condoms, operates a manufacturing facility in Noida with an annual production capacity of 562 million condoms. The IPO proceeds will fund capital expenditures, working capital requirements, and general corporate purposes as the company aims to enhance its global competitiveness.
• In September 2024, Reckitt Benckiser, the leading condom manufacturer globally, declared that it is redirecting its attention in India to appeal to women and customers in rural areas. As perceptions of female pleasure evolve and condom usage among Indian women increases, Reckitt is reformulating its products and introducing new marketing initiatives.
• In September 2024, Durex launched India’s first-ever close-fit thin condom, the Durex Close Fit Invisible, designed to enhance intimacy without compromising on protection. The ultra-thin condom offers a snug fit for improved comfort and connection between couples, addressing the misconception that condoms reduce pleasure. With condom penetration in India at just 9.5%, Durex aims to break barriers and promote sexual wellbeing through this innovative product, which is available at retail and e-commerce platforms.
• In June 2024, Cupid Limited declared that it has received approval as a supplier from Godrej Consumer Products Limited (GCPL) for Kamasutra condoms. This major milestone features a first order from GCPL, highlighting the product's quality, worth a considerable Rs. 2.4 crore, with the implementation that was set to start on July 24.
• In May 2024, Manforce Condoms, India’s No. 1 condom brand from Mankind Pharma, launched a year-long digital campaign, #CondomNahiManforceBolo, aiming to make "Manforce" synonymous with condoms in India. Featuring actor Dolly Singh, the campaign uses a quirky tone to replace the word "condom" with "Manforce" across various media platforms, influencers, and user-generated content. The initiative is designed to strengthen the brand’s position as the top choice for consumers and drive engagement across social channels.
• In December 2023, in honor of World AIDS Day, Manforce Condoms partnered with SAATHII to support the goal of eliminating AIDS by 2030. They initiated the #SaveTiesToSaveLives campaign to back the nation’s commitment to eradicate HIV/AIDS by 2030.

India Condom Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India condom market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India condom market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India condom industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.