India Corporate Wellness Market

India Corporate Wellness Market Size and Share:

The India corporate wellness market size was valued at USD 2.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.0 Billion by 2033, exhibiting a CAGR of 5.1% during 2025-2033. The market is driven by growing awareness of employee mental health, rising chronic disease burden, and increased adoption of hybrid work models. Companies are investing in holistic wellness programs, including stress management, fitness initiatives, and nutritional counseling, to boost productivity and reduce absenteeism. In addition to this, government regulations, rising healthcare costs, and the need to retain talent in a competitive job market are important factors expanding the India corporate wellness market share.

The market is driven by increasing awareness regarding the long-term benefits of employee health, which is prompting firms to adopt preventive healthcare strategies as part of their HR policies. The rise in lifestyle-related diseases among working professionals is further leading to a higher requirement for holistic wellness programs. As per an industry report published in February 2025, in the last five years, the government has registered approximately 339 foreign enterprises. The expansion of multinational corporations and start-ups is resulting in a greater integration of global best practices, including structured wellness initiatives. Apart from this, government efforts promoting occupational health and workplace safety are reinforcing the importance of employee well-being.

In addition to this, the growing use of digital health platforms and telemedicine solutions is facilitating broader access to wellness services across corporate settings. National Telemedicine Service, eSanjeevani, has delivered about 276 million free consultations, underscores the potential of virtual care to reduce systemic inequalities in access to healthcare. This public health infrastructure is setting the foundation for greater acceptance of telehealth in private sector wellness models. As a result, corporates are increasingly integrating virtual consultations and chronic disease management into their employee wellness programs. Besides, the increasing popularity of wearable devices and fitness apps is also enabling continuous health tracking, boosting engagement in corporate wellness schemes. Additionally, mental health awareness is rising, prompting organizations to incorporate psychological support, stress management, and counseling services into their wellness offerings.

India Corporate Wellness Market Trends:

Increasing Mental Health Concerns and Demand for Psychological Support Services

Corporate India is witnessing a notable surge in mental health-related challenges, driven by high-pressure work environments, hybrid work complexities, and burnout across various sectors. Post-pandemic, there has been a sharp rise in reported cases of anxiety, depression, and stress-related disorders among working professionals, especially in urban settings. According to the National Mental Health Survey (NMHS) 2015-16 conducted by NIMHANS, 10.6% of Indian people suffer from mental disorders. This is increasing the demand and catalyzing the integration of psychological counseling, therapy access, and mindfulness workshops into corporate wellness programs. Companies are increasingly partnering with mental health startups and telehealth platforms to offer 24/7 mental health support, meditation tools, and digital cognitive behavioral therapy (CBT). Organizations are also conducting manager sensitization sessions to identify mental health issues. These factors are contributing to India corporate wellness market growth.

Growing Employment Rate and Workforce Expansion in Tier 2 and Tier 3 Cities

The expansion of India’s employable population, especially in non-metro regions, is transforming the corporate wellness landscape. As companies expand operations to Tier 2 and Tier 3 cities, there is an emerging need to design wellness programs that align with region-specific health challenges and cultural preferences. As per industry reports, the employment rate in India averaged 44.89% from 2012 until 2024, with a significant portion being younger employees from semi-urban and rural areas. These regions often lack access to quality preventive healthcare and mental wellness infrastructure, making workplace wellness initiatives a key delivery channel. In response, employers are tailoring their wellness programs with vernacular content, mobile-first telemedicine platforms, and regionally relevant fitness incentives. As the digitally connected workforce outside major metros grows, wellness offerings are democratized to maintain retention, productivity, and organizational loyalty across all geographies, which is creating a positive India corporate wellness market outlook.

Rise in Lifestyle-Related Disorders Among Working Professionals

A rapid increase in lifestyle-related health issues such as obesity, hypertension, diabetes, and cardiovascular conditions among India’s white-collar workforce is reshaping corporate wellness strategies. According to industry reports, almost 80% of teenagers and 30% of adults do not engage in enough physical activity in India. Sedentary work patterns, poor dietary habits, irregular sleep cycles, and limited physical activity have contributed to a growing burden of non-communicable diseases (NCDs) among professionals aged 25–45. Therefore, in response, companies are shifting from basic health check-ups to holistic wellness ecosystems that include personalized fitness plans, biometric monitoring through wearables, digital health coaching, and gamified wellness challenges. Organizations are also investing in on-site health screenings and customized intervention programs based on risk profiling. These integrated solutions are often tied to performance metrics, insurance premium benefits, or incentive-based rewards to drive employee participation and promote a healthier work-life balance.

India Corporate Wellness Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India corporate wellness market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on service, category, delivery, and organization size.

Analysis by Service:

• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition and Weight Management
• Stress Management
• Others

Health Risk Assessments (HRAs) play a significant role in the market as they provide data-driven information about the status of employee health and risk factors. HRAs often consist of biometric tests, lifestyle surveys, and medical history reviews to detect conditions such as hypertension, obesity, and diabetes early. Indian businesses increasingly find HRAs vital to customize wellness initiatives, manage long-term health care expenses, and enhance productivity. With health insurance premiums escalating and chronic illnesses on the rise among working-age groups, HRAs facilitate preventive care programs and guide organizational health policies that take into account employees' needs and risk profiles.

Fitness is a core factor in the market, and it is a response to increasing concern about the dangers of sedentary lifestyles. Firms are encouraging exercise with on-campus gyms, remote workout sessions, fitness competitions, and discounted memberships to motivate workers and curb absenteeism. As urban professionals are showing high levels of stress and screen time, fitness programs are framed as stress-relief mechanisms and morale enhancers. Outside physical wellbeing, such initiatives boost mental wellness, stress resistance, and overall job performance. Startups and large companies alike are committing resources to fitness-oriented wellness platforms, moving a non-negotiable component of contemporary workplace culture.

Smoking cessation programs have also become more prominent, as part of efforts to curb lifestyle diseases. With smoking associated with losses in productivity, increased insurance claims, and absenteeism, employers are embracing planned cessation assistance in the form of counseling, nicotine replacement methods, and mobile-based interventions. Such programs go beyond addressing health outcomes and also promote a culture of responsibility and care. Employers providing such benefits experience enhanced employee morale and lower healthcare costs. Government policies and public health lobbying also reinforce the incorporation of anti-smoking interventions into workplace wellness programs.

 Analysis by Category:

• Fitness and Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

Fitness and nutrition consultants are responsible for influencing holistic employee well-being in India's corporate sector. Their role has moved beyond sporadic workshops to continuous, personalized advice on exercise and eating habits. These experts create customized programs that combat lifestyle diseases, increase energy levels, and enhance immunity, especially crucial for India's predominantly desk-driven workforce. As obesity and diabetes cases rise with chronic conditions, consultants are assisting businesses in promoting behavior change through quantifiable interventions. Their involvement lends credibility and organization to wellness programs, making them more effective and sustainable in the current health-aware work environment.

Psychological therapists have become a significant part of corporate wellness programs in India, as mental health problems such as burnout, anxiety, and depression increase across industries. Several employers are now providing access to certified therapists via in-house clinics, Employee Assistance Programs (EAPs), or third-party tele-counseling platforms. They encourage emotional toughness, conflict resolution, and enhanced stress management that is needed for high-stress work environments. The acceptance of therapy in the workplace has become a success, reducing stigma and enhancing the level of engagement among employees. Indian employers also now see mental well-being as directly related to productivity, employee retention, and a healthy organization.

Employers and organizations are the key enablers of corporate wellness in India, pushing investment and implementation of formal health programs. With increasing awareness that employees' welfare is correlated to business performance, firms are aligning wellness with HR strategies and performance measures. Employers partner with service providers to provide tailored solutions, covering preventive care and fitness, counseling and lifestyle management. These also track wellness ROI by monitoring absenteeism metrics, employee satisfaction, and healthcare cost trends. By actively promoting a culture of health, Indian organizations are making themselves cutting-edge workplaces that value long-term human capital development.

Analysis by Delivery:

• Onsite
• Offsite

Onsite wellness delivery remains a popular format in the market, offering direct access to health services within the workplace. This includes fitness sessions, biometric screenings, doctor consultations, yoga classes, and mental health workshops conducted on company premises. The physical presence of wellness professionals enhances participation rates, encourages routine engagement, and reinforces a culture of wellbeing. Especially in larger organizations with fixed office setups, onsite models are valued for convenience and immediacy. They also allow real-time health monitoring and quicker intervention. As return-to-office trends grow, onsite wellness continues to be a visible, high-impact engagement strategy.

Offsite wellness delivery is gaining momentum in India with the rise of hybrid work models and distributed teams. This mode includes wellness services accessed at external clinics, fitness centers, or through digital platforms. It offers flexibility, wider choice, and privacy, especially for services like psychological counseling or nutrition consultations. Offsite delivery appeals to younger, tech-savvy employees seeking personalized and on-demand wellness experiences. Companies often partner with wellness aggregators to extend access beyond office boundaries, making health support more inclusive and scalable. Offsite solutions are helping organizations reach remote employees while balancing cost, reach, and customization in wellness program delivery.

Analysis by Organization Size:

• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

Small scale organizations in India are gradually embracing wellness initiatives, often focusing on cost-effective, high-impact solutions. These firms opt for basic offerings like periodic health checkups, mental health webinars, or fitness challenges via mobile apps. The emphasis is on improving morale, reducing sick days, and building a positive work environment. While adoption may be slower compared to larger counterparts, growing awareness and competitive hiring needs are pushing small businesses to invest in employee wellbeing. Partnerships with wellness startups and aggregated platforms are helping make wellness programs accessible and scalable for this segment.

Medium scale organizations are emerging as a strong growth segment for corporate wellness adoption in India. With expanding teams and evolving HR practices, these companies are integrating structured wellness plans to improve productivity, engagement, and retention. Their programs often include blended onsite-offsite services, ranging from fitness classes and diet counseling to stress management and mental health support. This segment seeks measurable benefits like reduced absenteeism and enhanced employee satisfaction. Medium-sized firms also leverage digital wellness platforms to manage distributed workforces effectively. Their growing demand is driving innovation among wellness providers to deliver customizable, mid-budget solutions.

Large scale organizations in India have been pioneers in formalizing corporate wellness, driven by the scale of the workforce and the complexity of health needs. These companies typically offer comprehensive programs including in-house medical staff, EAPs, wellness retreats, fitness facilities, and round-the-clock telehealth access. With better budgets and infrastructure, large employers can afford data-driven, preventive health models that align with global wellness benchmarks. Their initiatives often cover families of employees, reflecting a long-term investment in holistic wellbeing. These organizations also play a significant role in normalizing wellness culture and influencing trends across the broader corporate landscape in India.

Regional Analysis:

• North India
• West and Central India
• South India
• East and Northeast India

North India, with countries like Delhi NCR, Chandigarh, and Jaipur, is witnessing a steady rise in demand for corporate wellness solutions. The region’s dense concentration of IT, consulting, and manufacturing firms has led to the adoption of structured wellness programs targeting urban health risks. Organizations are investing in on-site health checkups, stress relief programs, and fitness services to manage lifestyle disorders among employees. With growing awareness and employee expectations around mental health, companies in this region are also engaging psychological counselors and digital wellness platforms. North India’s urban centers continue to drive early adoption and pilot models.

West and Central India, particularly cities like Mumbai, Pune, and Ahmedabad, represent a mature and expanding market for corporate wellness. The financial, pharma, and industrial sectors dominate here, with companies focusing on proactive health management to reduce long-term medical costs. Large corporates have institutionalized wellness through EAPs, fitness subsidies, and nutrition counseling. Startups and mid-sized firms are also adopting curated wellness platforms. In Central India, particularly Bhopal and Indore, adoption is on the rise, often supported by government partnerships or CSR initiatives. The region benefits from a mix of tech-readiness and traditional values that encourage holistic wellness offerings.

South India, led by Bengaluru, Hyderabad, and Chennai, is at the forefront of corporate wellness innovation in India. The region’s strong base in IT and tech-enabled services has spurred demand for digital-first wellness platforms, tele-counseling, and app-based health tracking. Companies in South India emphasize mental health support, ergonomic assessments, and hybrid fitness programs, aligning with the needs of tech-savvy and younger workforces. The culture of wellness is reinforced by regional emphasis on yoga and holistic health practices. With high awareness, corporate leadership buy-in, and access to top-tier wellness providers, South India continues to shape national trends in workplace wellbeing.

East and Northeast India are developing, with urban hubs such as Kolkata, Bhubaneswar, and Guwahati gaining traction in the corporate sectors. The region is seeing increasing wellness adoption among sectors like BFSI, IT services, and public sector units. Programs often begin with annual health checkups and basic fitness awareness drives, with gradual expansion into mental health and nutrition support. Limited local service infrastructure has prompted greater use of digital wellness platforms and remote counseling options. As economic activity grows and corporate clusters expand, East and Northeast India offer untapped potential for tailored and region-specific wellness interventions.

Competitive Landscape:

The competitive dynamics of the market are influenced by a combination of established service providers and emerging wellness platforms providing a wide range of solutions. These solutions range from physical fitness interventions, mental well-being services, lifestyle coaching, nutrition advising, and preventive health screening. The market is seeing growing specialization, with some companies concentrating on technology-based wellness platforms, while others place a focus on overall well-being through customized interventions. Increased demand from industries such as IT, BFSI, and manufacturing has resulted in tailor-made wellness programs that match targeted workforce requirements. According to India corporate wellness market forecast, the market is expected to grow steadily due to increasing demand for integrated health solutions and measurable outcomes. This projected growth is prompting service providers to enhance digital engagement, expand service portfolios, and tailor wellness offerings to evolving employee needs across industries. Differentiation is primarily based on price competitiveness, quality of service, client engagement model, and outcomes-based program design. Additionally, regulatory compliance, security of data, and compatibility with current HR systems are also becoming important factors impacting market competition.

The report provides a comprehensive analysis of the competitive landscape in the India corporate wellness market with detailed profiles of all major companies.

Latest News and Developments:

• April 2025: Wellhub launched a new feature, Wellhub Challenges, designed to boost workplace physical activity and collaboration. The tool allows employees to set personal or group wellness goals, such as increasing steps or attending workout sessions, with customizable settings and real-time leaderboards.
• January 2025: Bank of Baroda launched an enhanced Employee Assistance Program (EAP) in partnership with Truworth Wellness to support the mental health of over 75,000 employees and their families. The initiative provides round-the-clock access to counselling through face-to-face, video, and helpline formats, tailored for a multi-generational workforce. It also features the "Wellness Corner" app with digital tools like mood trackers, virtual therapy, and personalised wellness dashboards.
• January 2025: Zomato CEO Deepinder Goyal launched a dedicated wellness facility at the Gurugram headquarters, reinforcing the company’s commitment to employee health through advanced therapies like cryotherapy and hyperbaric oxygen treatment. Over 200 employees are actively using the center, which complements Zomato’s broader wellness initiatives, including mental health support, a company-owned gym, and inclusive leave policies.
• October 2024: AdvantageClub.ai launched Advantage Wellness, a comprehensive employee wellness marketplace. This AI-powered platform integrates health check-ups, OPD consultations, fitness programs, and social wellness activities into a flexible, employee-centric solution. Employees can choose services from top providers, tailoring their wellness journey to individual needs.

India Corporate Wellness Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India corporate wellness market from 2019-2033.
• The India corporate wellness market research report provides the latest information on the market drivers, challenges, and opportunities in the regional market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India corporate wellness industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.