India Cosmetics Market

Market Overview:

The India cosmetics market size reached USD 14.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.9% during 2025-2033. The rising disposable income of consumers, the rapid expansion of the retail sector, growing awareness regarding skincare routines, and the increasing investment in the development of advanced cosmetics products represent some of the key factors driving the market.

Cosmetics refer to substances or products designed to enhance or alter the appearance or fragrance of the body. They include a wide array of products such as skincare, hair care, makeup, fragrances, personal care items, and more. These products are formulated with various ingredients, including emollients, humectants, preservatives, colors, and fragrances, to cater to different skin types and aesthetic preferences. Cosmetics are widely used in skincare routines, hair styling, beautification, masking imperfections, protection from environmental stressors, personal hygiene, enhancing self-esteem, and maintaining a professional appearance. They aid in rejuvenating the skin, promoting healthier hair, offering sun protection, improving physical appearance, and boosting confidence. Cosmetics assist in providing relaxation and self-care opportunities, expressing personal style, improving personal grooming, and enhancing the longevity of makeup. In addition, the proper use of cosmetics contributes to personal hygiene, prevents premature aging, protects skin from over-free radical damage, and enhances overall wellness.

India Cosmetics Market Trends:

The India cosmetics market is experiencing robust growth propelled by the rising disposable income among the burgeoning middle class. In addition to this, the increasing exposure to global beauty trends and practices is influencing consumer behavior and preferences, which is further propelling the market growth. Apart from this, the rapid expansion of the retail sector, which provides easier access to both domestic and international cosmetic brands at competitive prices, is acting as another growth-inducing factor. Along with this, the widespread product availability across various e-commerce platforms is fueling the market growth. Furthermore, the growing youth population, which is highly influenced by beauty trends and fashion icons, is boosting the market growth. Additionally, the rising awareness of skincare routines and the importance of sun protection to maintain a youthful appearance and prevent skin-related conditions is contributing to the market growth. Besides this, the increasing focus on personal hygiene and grooming, especially among the working-class population, is driving the market growth. Moreover, the recent product innovation and the advent of organic and eco-friendly cosmetics that are safe, highly effective, and do not contain harmful compounds are contributing to the market growth. Apart from this, aggressive promotion and branding campaigns by manufacturers through social media, television (TV) commercials, and celebrity endorsements to improve brand visibility and raise awareness about their product offerings are supporting the market growth. Other factors, including the growing consumer demand for anti-aging products, increasing investment in developing advanced cosmetics products, and emerging health and wellness trends, are anticipated to drive the market growth.

India Cosmetics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, category, gender, and distribution channel.

Product Type Insights:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others.

Category Insights:

• Conventional
• Organic
   

A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes conventional and organic.

Gender Insights:

• Men
• Women
• Unisex
   

A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes men, women, and unisex.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others.

Regional Insights:

• South India
• North India
• West and Central India
• East India

The report has also provided a comprehensive analysis of all the major regional markets, which include South, North, West and Central, and East India.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Report Coverage:

Key Questions Answered in This Report:

• How has the India cosmetics market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India cosmetics market?
• What is the breakup of the India cosmetics market on the basis of product type?
• What is the breakup of the India cosmetics market on the basis of category?
• What is the breakup of the India cosmetics market on the basis of gender?
• What is the breakup of the India cosmetics market on the basis of distribution channel?
• What are the various stages in the value chain of the India cosmetics market?
• What are the key driving factors and challenges in the India cosmetics market?
• What is the structure of the India cosmetics market and who are the key players?
• What is the degree of competition in the India cosmetics market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India cosmetics market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India cosmetics market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India cosmetics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.