India Cross-Border E-Commerce Market Size, Share, Trends and Forecast by Category, Payment Method, End User, and Region, 2026-2034

India Cross-Border E-Commerce Market Overview:

The India cross-border e-commerce market size reached USD 48.00 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 207.96 Million by 2034, exhibiting a growth rate (CAGR) of 17.69% during 2026-2034. The market is driven by government initiatives supporting e-commerce exports through policy reforms and infrastructure development, the rapid expansion of digital payment systems particularly UPI for international transactions, and growing participation of MSMEs in global marketplaces through dedicated seller enablement programs. Additionally, favorable trade agreements and simplified customs procedures are reducing barriers to cross-border trade, while increasing consumer demand for international products across diverse categories is further expanding the India cross-border e-commerce market share.

India Cross-Border E-Commerce Market Trends:

Government Policy Support and Export Infrastructure Development

The Indian government has intensified its focus on transforming the nation into a global e-commerce export powerhouse through comprehensive policy reforms and infrastructure development. The Foreign Trade Policy 2023-28 introduced specific provisions to facilitate cross-border e-commerce, including increasing the value limit for exports through courier services from Rs 5 lakh to Rs 10 lakh per consignment and establishing "Dak Ghar Niryat Kendras" or postal export centers across the country to work in a hub-and-spoke model. These operational centers enable artisans, weavers, craftsmen, and MSMEs in remote or landlocked regions to access international markets without requiring extensive physical infrastructure. The government has set an ambitious target of achieving USD 200-300 billion in e-commerce exports by 2030 as part of its USD 1 trillion overall merchandise export goal. Additionally, India has signed 13 free trade agreements and six preferential pacts with trading partners to enable better market access. Recent policy recommendations include creating separate customs supervision codes for cross-border e-commerce trade, reducing customs clearance time, and prescribing clear guidelines for re-import transactions to facilitate returns management in cross-border operations, thereby supporting the India cross-border e-commerce market growth.

MSME Empowerment Through Cross-Border E-Commerce Platforms

The democratization of global trade through dedicated e-commerce platforms has enabled Indian MSMEs to overcome traditional barriers to international market entry, with major marketplaces providing comprehensive support for logistics, compliance, payments, and marketing. Amazon Global Selling has emerged as a transformative force, registering over 150,000 sellers from 200+ cities across India who collectively achieved more than USD 20 billion in cumulative exports between 2015 and 2025. In December 2024, Amazon pledged to enable USD 80 billion in cumulative e-commerce exports from India by 2030, a fourfold increase from its previous commitment, driven by growing global demand for Made in India products across categories such as health and personal care, home décor, apparel, toys, and Ayurveda products. Flipkart launched its New Seller Success Program in January 2025, providing 60 days of free onboarding and advanced tools to help first-time sellers and those from Tier II-III cities achieve 2.3 times faster success rates and 2 times year-on-year growth. These platforms have signed memorandums of understanding with the Directorate General of Foreign Trade to support the 'Districts as Export Hubs' initiative outlined in India's Foreign Trade Policy, working at district levels to empower unique regional MSMEs to sell products to customers in 200+ countries.

India Cross-Border E-Commerce Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on category, payment method, and end user.

Category Insights:

• Food and Beverage
• Apparel and Accessories
• Entertainment and Education
• Healthcare and Nutrition
• Consumer Electronics
• Home Furnishing
• Personal Care and Beauty
• Others

The report has provided a detailed breakup and analysis of the market based on the category. This includes food and beverage, apparel and accessories, entertainment and education, healthcare and nutrition, consumer electronics, home furnishing, personal care and beauty, and others.

Payment Method Insights:

• Digital Wallets
• Credit/Debit Cards
• Internet Banking
• Others

A detailed breakup and analysis of the market based on the payment method have also been provided in the report. This includes digital wallets, credit/debit cards, internet banking, and others.

End User Insights:

• Senior Citizens
• Adults
• Teenagers/Millennials

The report has provided a detailed breakup and analysis of the market based on the end user. This includes senior citizens, adults, and teenagers/millennials.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Cross-Border E-Commerce Market News:

• June 2025: Walmart's supplier development program, Walmart Vriddhi, partnered with Ideas to Impact Foundation (i2i) to empower an additional 100,000 MSMEs in India over the next three years. The partnership combines Walmart's global supply chain expertise with Flipkart's pan-India eCommerce capabilities to enable more MSMEs to expand their access to both national and international markets. Since its launch in 2019, Walmart Vriddhi has trained over 70,000 MSMEs through digital tools, personalized mentorship, and strategic partnerships.

India Cross-Border E-Commerce Market Report Coverage:

Key Questions Answered in This Report:

• How has the India cross-border e-commerce market performed so far and how will it perform in the coming years?
• What is the breakup of the India cross-border e-commerce market on the basis of category?
• What is the breakup of the India cross-border e-commerce market on the basis of payment method?
• What is the breakup of the India cross-border e-commerce market on the basis of end user?
• What is the breakup of the India cross-border e-commerce market on the basis of region?
• What are the various stages in the value chain of the India cross-border e-commerce market?
• What are the key driving factors and challenges in the India cross-border e-commerce market?
• What is the structure of the India cross-border e-commerce market and who are the key players?
• What is the degree of competition in the India cross-border e-commerce market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India cross-border e-commerce market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India cross-border e-commerce market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India cross-border e-commerce industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.