The India denim market size reached USD 1.14 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.83 Billion by 2033, exhibiting a growth rate (CAGR) of 5.04% during 2025-2033. Rising disposable income, growing fashion consciousness, increasing urbanization, expanding e-commerce, and a shift towards sustainable denim are key drivers in the market. Additionally, international brand collaborations and technological advancements in fabric production are expanding India denim market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 1.14 Billion |
Market Forecast in 2033 | USD 1.83 Billion |
Market Growth Rate (2025-2033) | 5.04% |
Rising Demand for Sustainable and Eco-friendly Denim
The demand for sustainable and eco-friendly denim is rapidly growing in India as consumers become more conscious of environmental issues. For instance, Being Human Clothing launched their 'Do It in Denim' campaign on October 23, 2024, highlighting sustainable fashion through the use of recycled polyester and cotton in its denim line. Many fits, including skinny, slim, straight, bootcut, relaxed, cargo, and wide-leg styles, are available in the collection for both men and women. The brand's commitment to environmentally sustainable procedures without sacrificing comfort or design is shown in this project. Brands are increasingly adopting eco-friendly practices, such as using organic cotton, recycled fibers, and water-saving technologies. Consumers are prioritizing sustainability, leading to the introduction of denim collections that feature low environmental impact in production. With the Indian government's emphasis on green initiatives and the global trend of conscious consumerism, this shift is likely to influence both manufacturers and retailers, positioning eco-friendly denim as a key segment in the expanding Indian denim market share.
Growth of Premium and Designer Denim Segments
In India, there is a noticeable shift towards premium and designer denim, driven by an evolving middle class with higher disposable incomes and a growing fashion-conscious youth demographic. For instance, Lakmé Fashion Week (LFW) in October 2024 demonstrated a strong emphasis on repurposed denim and event clothing, demonstrating a dedication to sustainable fashion methods. Eighty designers, including Dhruv Kapoor and Kanika Goyal, showcased collections that emphasized the combination of denim and Indian textiles at the event. Consumers are increasingly seeking high-quality, trendy denim products that offer style and comfort. As a result, brands offering premium denim with innovative washes, fits, and designs are gaining traction in urban areas. This trend is being fueled by international brands entering the market and Indian companies offering high-end denim collections, which in turn is positively impacting the India denim market outlook. The demand for premium denim is expected to continue growing as fashion trends change in India’s urban centers.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on category, type, and end use.
Category Insights:
The report has provided a detailed breakup and analysis of the market based on the category. This includes mass, premium, and luxury.
Type Insights:
A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes pure denim and blended denim.
End Use Insights:
A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes apparel and accessories, homecare and decor, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Categories Covered | Mass, Premium, Luxury |
Types Covered | Pure Denim, Blended Denim |
End Uses Covered | Apparel and Accessories, Homecare and Decor, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: