India Deodorants Market

India Deodorants Market Overview:

The India deodorants market size reached USD 1.00 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.31 Billion by 2033, exhibiting a growth rate (CAGR) of 3.36% during 2025-2033. The market is fueled by growing product variety, heightened demand for natural and organic ingredients, and the swift growth of online retail. Consumers are moving away from conventional sprays to new formats such as creams, sticks, and wipes, and emphasizing skin-friendly, plant-based products. E-commerce platforms are increasing access across urban and rural areas. These trends combined contribute to robust market momentum, with the India deodorants market share consistently growing as personal care tastes continue to change.

India Deodorants Market Trends:

Expansion in Product Variety

The India deodorant industry is observing a rapid increase in product variety, led by the evolving needs and desires of consumers and growing awareness about personal hygiene. Consumers today expect significantly more from personal care products than from traditional spray deodorants. As a result, there has been a growing demand for alternative formats such as roll-ons, creams, wipes, sticks, and gels. For instance, in May 2024, Dove introduced Whole Body Deodorants in India—aluminum-free, vitamin B3 and E-enriched, dermatologist-tested formulas with 72-hour odor protection for all-over external use. Moreover, this transition accommodates a broad range of tastes, from those in search of protection that lasts longer to users with sensitive skin. Additionally, the fact that specialized versions that provide additional benefits, including antibacterial activity or fragrance-free products, has helped grow the deodorant market. These innovations are closely linked to the growth of deodorants in India, with companies launching new fragrances, pack sizes, and products to cater to changing consumer demands from their diverse consumer base. As consumers become more advanced, the need for deodorants across a wider portfolio continues to spur India deodorants market growth, with variety forming the key trend among India's personal care market.

Shift Toward Natural and Organic Ingredients

Over the past few years, the Indian deodorant market has witnessed a significant trend towards natural and organic products, symptomatic of the larger consumer shift towards healthier and greener personal care. Heightening awareness regarding the use of chemicals in regular deodorants in the form of aluminum compounds and artificial fragrances has prompted consumers to turn to alternatives in the form of natural ingredients. Deodorants that have herbal extracts, essential oils, and plant-derived content are in demand as they are believed to have a kinder effect on the skin and the environment. This trend toward organic deodorants is especially being seen among the young, health-conscious population, which is highly choosing products that fit with their green and wellness lifestyle. The emphasis on organic ingredients is aiding the deodorant growth in India, which aligns with the need for cleaner, safer, and sustainable personal care solutions, opening opportunities for newfangled brands to enter the deodorant landscape with plant-based options.

Expanding Online Sales

The expanding role of online retail has completely transformed the market for deodorants in India, enabling shoppers to reach out to a much broader range of products than before. For instance, in April 2023, BELLAVITA Luxury introduced six MI and RCB-themed deodorants in India, marking the celebration of T20 cricket with long-lasting, summer-perfect fragrances, broadening its offline and online retail presence. Furthermore, with the growing internet and smartphone penetration, online buying has emerged as a convenient and preferred option for the purchase of personal care items. E-commerce websites offer the consumer the means to browse a wide variety of deodorant brands and forms, compare prices, and check reviews before finally making the purchase. This convenience is especially desirable in a nation like India, where geographical distance frequently restricts access to some brands or types of products in local stores. Additionally, shopping online has the added benefit of door-to-door delivery, which means that urban and rural consumers can readily obtain their choice of deodorant products. Consequently, the deodorant growth in India is also further boosted by growing online retailing channels, which are progressively extending the reach of the market as well as consumer access.

India Deodorants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, packaging type, and distribution channel.

Product Type Insights:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays, roll-on, creams, gels, wipes, sticks, and others.

Packaging Type Insights:

• Metal
• Plastic
• Others

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes metal, plastic, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Deodorants Market News:

• In May 2025, Jaipur-based scent company Fragway is to roll out its range of deodorants. The debut offering will be two fragrances, Elite and Power, and the company plans to introduce two more in six months' time. Fragway has strong marketing strategies and plans to go regional first and then national by 2025.
• In May 2024, Cupid has broadened its online presence with e-commerce through the partnership with top platforms such as Amazon, Flipkart, and 1mg. It aims to strengthen its health and wellness stance by making its personal wellness products, which range from deodorants to condoms and lubricants, available to more customers across India.

India Deodorants Market Report Coverage:

Key Questions Answered in This Report:

• How has the India deodorants market performed so far and how will it perform in the coming years?
• What is the breakup of the India deodorants market on the basis of product type?
• What is the breakup of the India deodorants market on the basis of packaging type?
• What is the breakup of the India deodorants market on the basis of distribution channel?
• What is the breakup of the India deodorants market on the basis of region?
• What are the various stages in the value chain of the India deodorants market? 
• What are the key driving factors and challenges in the India deodorants?
• What is the structure of the India deodorants market and who are the key players?
• What is the degree of competition in the India deodorants market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India deodorants market from 2019-2033
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India deodorants market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India deodorants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.