Market Overview:

The India digital asset management market is expected to exhibit a CAGR of 20.53% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor. 

Digital asset management (DAM) refers to the automated solution that stores, shares and organizes various digital assets such as processed data files, engineering blueprints, text documents, webpages, and audio and video files. Different organizations utilize these solutions for quick storage and retrieval of assets into a single centralized interface. DAM solutions find extensive applications across various industries as they facilitate organizations in automating the workflow, managing permissions through copyright functionalities and streamlining the cloud experience for its users.

The India digital asset management market is primarily driven by the emergence of Industry 4.0, which has led to the adoption of automation solutions across the country. Besides this, the growing number of individuals with high net worth, coupled with the expanding middle class, is propelling the growth of the market. Apart from this, the integration of DAM with enterprise systems such as ERP, CMS, marketing automation, and other IT systems enhances collaborative work processes across different departmental functions in an organization. As a result, organizations prefer integrated DAM solutions to implement cloud suite solutions with multi-features as they allow efficient managing and controlling of digital assets. Furthermore, the increasing creation of massive content due to the rising penetration of the internet and smartphones in the country is increasing the market growth as DAM solutions facilitate search functionality, allowing end users to quickly identify, locate, and retrieve an asset. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India digital asset management market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on type, component, application, deployment, organization size and end use sector.

Breakup by Type:

• Brand Asset Management Systems
• Library Asset Management Systems
• Production Asset Management Systems
   

Breakup by Component:

• Solution
• Services
  • Consulting
  • System Integration
  • Support and Maintenance
     

Breakup by Application:

• Sales and Marketing
• Broadcast and Publishing
• Others
   

Breakup by Deployment:

• On-premises
• Cloud
   

Breakup by Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises
   

Breakup by End Use Sector:

• Media and Entertainment
• Banking, Financial Services and Insurance (BFSI)
• Retail
• Manufacturing
• Healthcare and Life Sciences
• Education
• Travel and Tourism
• Others
   

Breakup by Region:

• North India
• West and Central India
• East India
• South India
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the India digital asset management market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India digital asset management market?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the component?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the deployment?
• What is the breakup of the market based on the organization size?
• What is the breakup of the market based on the end use sector?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the India digital asset management market and who are the key players?
• What is the degree of competition in the industry?