India Employee Engagement Software Market

India Employee Engagement Software Market Overview:

The India employee engagement software market size reached USD 96.10 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 244.80 Million by 2033, exhibiting a growth rate (CAGR) of 9.80% during 2025-2033. The India employee engagement software market share is expanding, driven by the increasing adoption of hybrid work models, encouraging companies to seek solutions for maintaining effective communication, collaboration, and employee well-being across dispersed teams.

India Employee Engagement Software Market Trends:

Increasing adoption of hybrid and remote work models

The rising acceptance of hybrid and remote work models is propelling the India employee engagement software market growth. According to industry reports, in 2024, approximately 28.2% of the workforce in India operated in a hybrid capacity. In order to encourage involvement, companies are investing in digital platforms that provide interactive dashboards, feedback tools, and virtual check-ins for employees who work remotely. To ensure employees feel engaged and appreciated, these platforms are implementing features like virtual team-building exercises, real-time communication channels, and recognition systems. These technologies are utilized by managers to monitor performance, gauge levels of engagement, and learn more about team dynamics. Furthermore, elements like goal-tracking modules and peer recognition systems are being incorporated to enhance employee satisfaction and provide ongoing feedback. Employee engagement software that facilitates smooth collaboration and improves team connectivity in remote and hybrid setups is high in demand nationwide, as companies focus on creating inclusive and flexible work environments.

Rising focus on employee well-being and mental health

The increasing emphasis on employee well-being and mental health is offering a favorable India employee engagement software market outlook. To encourage a better workplace, businesses are incorporating wellness elements into engagement platforms, such as stress management courses, mindfulness exercises, and mental health tools. For helping employees manage stress and enhance their mental health, these solutions involve access to expert counseling, guided meditation sessions, and mood tracking. Businesses are investing in platforms that provide individualized wellness regimens, frequent check-ins, and interactive surveys to track employee engagement levels, as they realize the connection between employee satisfaction and productivity. To promote a positive workplace atmosphere, more elements are being added, such as virtual health courses and mental wellness challenges. The need for engagement software with mental health support capabilities is growing as a result of firms placing a higher priority on employee retention and well-being through various initiatives, which boosts employee morale and performance. In January 2025, Safex Chemicals Group, a prominent player in the chemical sector, marked its 34th Foundation Day by initiating an uplifting employee engagement campaign that connected its rich history to its forward-looking aspirations. The firm commemorated this achievement nationwide, with over 1,500 employees coming together to honor and pay tribute to the late S. K. Jindal. The "Walk to Your Dreams" Challenge, motivated by Founder & Chairman S. K. Chaudhary's remarkable life journey, prompted employees to take 10,000 steps each day during December 2024.

India Employee Engagement Software Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on deployment mode, enterprise size, function, and industry.

Deployment Mode Insights:

• Cloud-based
• On-premises

The report has provided a detailed breakup and analysis of the market based on the deployment modes. This includes cloud-based and on-premises.

Enterprise Size Insights:

• Large Enterprises
• Small and Medium Enterprises

A detailed breakup and analysis of the market based on the enterprise sizes have also been provided in the report. This includes large enterprises and small and medium enterprises.

Function Insights:

• Onboarding
• Training
• Collaboration and Interaction
• Customer Service
• Rewards and Recognitions
• Others

The report has provided a detailed breakup and analysis of the market based on the functions. This includes onboarding, training, collaboration and interaction, customer service, rewards and recognitions, and others.

Industry Insights:

• Retail
• BFSI
• Government
• Healthcare
• IT and Telecom
• Hospitality
• Manufacturing
• Others

A detailed breakup and analysis of the market based on the industries have also been provided in the report. This includes retail, BFSI, government, healthcare, IT and telecom, hospitality, manufacturing, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Employee Engagement Software Market News:

• In January 2025, Kotak Mahindra Life Insurance Company Ltd unveiled Kavya, a sophisticated human resource (HR) virtual assistant supported by generative artificial intelligence (AI), aimed at improving employee experience and engagement.
• In May 2024, ZF Group, the well-known worldwide tech firm, introduced its India Metaverse platform aimed at attracting talent and enhancing employee engagement. This engaging virtual environment enabled prospective candidates to firsthand experience the company’s culture, work atmosphere, and services.

India Employee Engagement Software Market Report Coverage:

Key Questions Answered in This Report:

• How has the India employee engagement software market performed so far and how will it perform in the coming years?
• What is the breakup of the India employee engagement software market on the basis of deployment mode?
• What is the breakup of the India employee engagement software market on the basis of enterprise size?
• What is the breakup of the India employee engagement software market on the basis of function?
• What is the breakup of the India employee engagement software market on the basis of industry?
• What is the breakup of the India employee engagement software market on the basis of region?
• What are the various stages in the value chain of the India employee engagement software market? 
• What are the key driving factors and challenges in the India employee engagement software market?
• What is the structure of the India employee engagement software market and who are the key players?
• What is the degree of competition in the India employee engagement software market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India employee engagement software market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India employee engagement software market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India employee engagement software industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.