India Ethnic Snacks Market

India Ethnic Snacks Market Overview:

The India ethnic snacks market size reached USD 5.18 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 17.51 Billion by 2033, exhibiting a growth rate (CAGR) of 14.5% during 2025-2033. The rising consumer preference for traditional flavors, increasing urbanization, growing demand for packaged and ready-to-eat snacks, expanding retail distribution, regional specialty promotions, premiumization trends, and higher disposable incomes supporting indulgence in authentic snack options are the factors propelling the growth of the market.

India Ethnic Snacks Market Trends:

Rising Popularity of Promotional Consumer Engagement Campaigns

Brands are increasingly leveraging promotional campaigns with assured rewards to boost consumer engagement and loyalty. These initiatives offer cashback, discount vouchers, high-value electronics, and even luxury travel experiences, creating strong brand recall and incentivizing repeat purchases. Companies in the food and beverage sector are particularly adopting such strategies to enhance their market presence and differentiate themselves in competitive segments. Nationwide reward-based promotions not only attract new customers but also strengthen relationships with existing ones by offering tangible value beyond the product itself. As consumer expectations evolve, businesses are integrating large-scale promotional campaigns into their marketing strategies to drive sales, increase brand affinity, and maintain a competitive edge in rapidly growing markets. For example, in October 2024, Gopal Snacks introduced a new Pizza Pasta Snack, extending its snack pellets category. This addition expands the company's range to 95 goods and 346 SKUs. The announcement underlines Gopal Snacks' strategy to broaden its products and adapt to changing customer interests in India's ethnic snacks industry.

Expanding Use of Reward-Based Marketing Strategies

Consumer brands are increasingly adopting large-scale reward-based campaigns to drive engagement and reinforce customer loyalty. Offering assured gifts, cashback, discount coupons, and high-value prizes such as electronics, vehicles, or international trips creates a compelling incentive for repeat purchases. This approach enhances brand visibility and differentiates companies in highly competitive markets. Businesses in the food and beverage sector, in particular, are leveraging these promotions to strengthen their market presence and encourage deeper consumer connections. Large-scale reward-based initiatives drive immediate sales growth while also fostering lasting brand loyalty by delivering extra value to consumers. As purchasing behavior evolves, companies are prioritizing customer-centric marketing strategies that integrate exclusive benefits with product offerings. For instance, in September 2024, Bikaji Foods International Limited launched the "Bikaji Khao London Jao" campaign, promising consumers assured prizes with every purchase, including cashback, discount coupons, Samsung TVs, TVS Jupiter scooters, and a chance to win an all-expenses-paid trip to London. This nationwide project seeks to improve customer involvement and loyalty, showing Bikaji's dedication to offering great rewards and increasing its position in this sector.

India Ethnic Snacks Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, flavor, dietary preference, convenience, category, pack size, market type, price range, distribution channel, and end-user.

Product Type Insights:

• Baklawa
• Falafel
• Potato Chips
• Hummus
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes baklawa, falafel, potato chips, hummus, and others.

Flavor Insights:

• Spicy
• Sweet
• Cheese Flavored
• Fruit-Based
• Others

A detailed breakup and analysis of the market based on the flavor have also been provided in the report. This includes spicy, sweet, cheese flavored, fruit-based, and others.

Dietary Preference Insights:

• Vegetarian
• Non-Vegetarian

The report has provided a detailed breakup and analysis of the market based on the dietary preference. This includes vegetarian and non-vegetarian.

Convenience Insights:

• Ready-to-Eat
• Easy-to-Prepare

A detailed breakup and analysis of the market based on the convenience have also been provided in the report. This includes ready-to-eat and easy-to-prepare.

Category Insights:

• Organic
• Conventional

The report has provided a detailed breakup and analysis of the market based on the category. This includes organic and conventional.

Pack Size Insights:

• Single Pack
• Multi Pack
• Family Pack

A detailed breakup and analysis of the market based on the pack size have also been provided in the report. This includes single pack, multi pack, and family pack.

Market Type Insights:

• Organized
• Unorganized

The report has provided a detailed breakup and analysis of the market based on the market type. This includes organized and unorganized.

Price Range Insights:

• Mass
• Premium

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes mass and premium.

Distribution Channel Insights:

• Online
  • Company Owned Website
  • E-commerce Website
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online (company owned website and e-commerce website) and offline (supermarkets/hypermarkets, specialty stores, convenience stores, and others).

End-User Insights:

• Residential
• Commercial

A detailed breakup and analysis of the market based on the end-user have also been provided in the report. This includes residential and commercial.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Ethnic Snacks Market News:

• In January 2025, PepsiCo and Tata Consumer Products formed a partnership to market packaged snacks in India. This cooperation brings PepsiCo's Kurkure brand together with Ching's Secret, which was recently bought by Tata customer Products. The goal is to produce fusion tastes that adapt to changing customer preferences. This agreement underscores PepsiCo's expanding interest in the ethnic snacks category, which includes a minority position in Haldiram Snacks Food Pvt Ltd, India's largest ethnic snack firm.
• In October 2024, Himalaya Food International Ltd., India's largest frozen and canned food processor, announced its plans to open a new 60,000-ton-per-annum French fry facility by March 2025. The facility will include a 10 MT/hour French fry range and a 4 MT/hour formed product line purchased from a reputable European machinery manufacturer. This development is intended to increase manufacturing capacity and fulfill rising demand in the Indian ethnic snack sector.

India Ethnic Snacks Market Report Coverage:

Key Questions Answered in This Report:

• How has the India ethnic snacks market performed so far and how will it perform in the coming years?
• What is the breakup of the India ethnic snacks market on the basis of product types?
• What is the breakup of the India ethnic snacks market on the basis of flavor?
• What is the breakup of the India ethnic snacks market on the basis of dietary preference?
• What is the breakup of the India ethnic snacks market on the basis of convenience?
• What is the breakup of the India ethnic snacks market on the basis of category?
• What is the breakup of the India ethnic snacks market on the basis of pack size?
• What is the breakup of the India ethnic snacks market on the basis of market type?
• What is the breakup of the India ethnic snacks market on the basis of price range?
• What is the breakup of the India ethnic snacks market on the basis of distribution channel?
• What is the breakup of the India ethnic snacks market on the basis of end-user?
• What are the various stages in the value chain of the India ethnic snacks market? 
• What are the key driving factors and challenges in the India ethnic snacks market?
• What is the structure of the India ethnic snacks market and who are the key players?
• What is the degree of competition in the India ethnic snacks market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India ethnic snacks market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India ethnic snacks market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India ethnic snacks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.