The India functional supplements market size reached USD 42.50 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 86.10 Billion by 2033, exhibiting a growth rate (CAGR) of 8.16% during 2025-2033. The market is driven by rising health awareness, growing disposable incomes, urbanization, increasing lifestyle-related diseases, and a shift toward preventive healthcare. Additionally, expanding e-commerce, fitness trends, and demand for natural, plant-based ingredients are fueling India functional supplements market growth among health-conscious consumers.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 42.50 Billion |
Market Forecast in 2033 | USD 86.10 Billion |
Market Growth Rate 2025-2033 | 8.16% |
Rising Health Awareness and Preventive Healthcare Adoption
Indian consumers are becoming gradually aware of the significance of health and wellness, leading to a shift from reactive to preventive healthcare. This trend is driven by widespread access to health information, social media influence, and educational campaigns, fueling the India functional supplements market share. People are more proactive about managing health issues such as immunity, digestion, and stress. Functional supplements, offering targeted health benefits, align with this preventive approach. The COVID-19 pandemic further intensified this awareness, creating long-term demand for supplements that support immunity, energy, and overall wellness. As a result, functional supplements are gaining popularity across various demographics and age groups. For instance, in August 2024, Denzour Nutrition, a prominent Indian brand celebrated for its dedication to natural and effective sports supplements, revealed its foray into the vibrant realm of organic nutraceuticals. This new product range is designed for athletes and also the general public aiming to enhance their health and fitness with the benefits of nature's best ingredients. The firm produces and markets a wide range of sports nutrition supplements, such as Creatine, Whey isolate protein, Mass-Gainer Multivitamin, and Pre-workout. This newest product release highlights Denzour's steadfast dedication to helping individuals attain peak health and fitness.
Growing Urbanization and Lifestyle-Related Health Issues
Rapid urbanization has brought about poor eating habits, sedentary lifestyles, and increasing stress levels, contributing to lifestyle-related health concerns such as obesity, diabetes, and cardiovascular issues. Urban professionals, often short on time, are seeking convenient solutions to maintain health, which is further creating a positive India functional supplements market outlook. Functional supplements provide an easy, efficient way to address nutritional gaps and specific health needs. Additionally, urban consumers are more exposed to global health trends and are willing to invest in their well-being. This shift is significantly boosting the demand for targeted supplements, especially in metropolitan areas where lifestyle-related ailments are more prevalent. For instance, in December 2024, OptiBiotix Health plc, a life sciences firm creating compounds to address obesity, high cholesterol, diabetes, and skincare, announced the forthcoming introduction of several SlimBiome®-infused products under Dr Morepen’s (“Morepen”) newly established LightLife brand in India. This is backed by a marketing investment exceeding £1.5 million and is a continuation of the partnership agreement established with Morepen in March 2024 for selling SlimBiome®-infused products in India.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, formulation type, health benefits, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes vitamins, minerals, amino acids, probiotics, herbal supplements, protein supplements, omega fatty acids, and energy supplements.
Formulation Type Insights:
A detailed breakup and analysis of the market based on the formulation type have also been provided in the report. This includes pills and capsules, powders, liquids, gummies, and bars.
Health Benefits Insights:
A detailed breakup and analysis of the market based on the health benefits have also been provided in the report. This includes weight management, digestive health, joint health, immunity boosting, energy enhancement, heart health, mental wellbeing, and bone health.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online retail, supermarkets and hypermarkets, specialty stores, pharmacies, health food stores, and fitness centers.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Vitamins, Minerals, Amino Acids, Probiotics, Herbal Supplements, Protein Supplements, Omega Fatty Acids, Energy Supplements |
Formulation Types Covered | Pills and Capsules, Powders, Liquids, Gummies, Bars |
Health Benefits Covered | Weight Management, Digestive Health, Joint Health, Immunity Boosting, Energy Enhancement, Heart Health, Mental Wellbeing, Bone Health |
Distribution Channels Covered | Online Retail, Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Health Food Stores, Fitness Centers |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |