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The India hand sanitizer market reached a value of US$ 123.5 Million in 2020. A hand sanitizer, or a hand rub, is an antiseptic solution applied on the hands to remove disease-causing pathogens from the skin. It is commonly available in foam, gel and liquid-based variants and consists of alcohol, water, emollients, polyacrylates, artificial and natural colors and fragrances. The alcohol used in hand sanitizers includes isopropanol and ethanol, which instantly denatures the proteins and destroys lipid-based coatings of certain viruses and bacteria. Emollients and other ingredients are added in small quantities to protect the skin from dryness caused by the alcohol, neutralize the acidic effects of polyacrylate and enhance the smell and appearance of the product. The water acts as a carrier for the ingredients and bonds well with the hydrogel. Currently, alcohol-free variants are also available, which are manufactured using glycerin, thickening agents and disinfectants, such as benzalkonium chloride (BAC) and other antimicrobial agents. These hand sanitizers also contain humectants that attract and lock moisture in the hands and do not remove natural oils from the skin despite repetitive use.
In comparison to the traditionally used soap and other cleaning agents, these sanitizers are more effective and gentler on the skin. As coronavirus disease (COVID-19) continues to spread across the country, there has been a significant increase in the demand for hand sanitizers to inhibit the transmission of the virus in schools, hospitals, residential and commercial complexes and other public spaces. As a result, IMARC Group expects the market to grow at a CAGR of around 13% during 2021-2026.
India Hand Sanitizer Market Trends:
The Spread of Coronavirus Disease (COVID-19)
With the sudden outbreak of the COVID-19 pandemic, the World Health Organization (WHO) has recommended the use of hand sanitizers for self-preservation and minimizing the spread of the coronavirus. The increasing number of deaths caused by the virus has further triggered an alarming response from consumers, thereby increasing the emphasis on hand hygiene as a preventive measure from contracting the infection. Moreover, the implementation of the Swachh Bharat Mission by the Government of India and various other campaigns by the private organizations that involve providing hand sanitizers at railway stations, hospitals, shopping malls and educational institutes has also created a positive impact on the product demand.
Rising Health Consciousness Among the Masses
The increasing demand for hand sanitizers is further supported by the rising prevalence of various gastrointestinal, respiratory and skin infections among the masses. Alcohol-based hand sanitizers can minimize the transmission of harmful bacteria and viruses present on the skin or palm of the hands, thereby reducing the instances of stomach infections, diarrhea, nausea and vomiting. Hospitals and healthcare centers are also widely using hand sanitizers to prevent the transmission of hospital-acquired infections (HAIs). In comparison to the traditionally used hand washes and soaps, hand sanitizers are more effective in disinfecting and minimizing dryness and irritation on the skin. Product manufacturers are developing sanitizers with natural and organic ingredients that do not cause allergies and are non-toxic in nature.
The Introduction of Novel Variants and Dispensers
The market is also driven by the launch of perfumed hand sanitizers infused with floral and fruit fragrances, such as rose, green apple, peach, orange and sandal. Product manufacturers are developing easy-to-use and portable foam and gel-based sanitizers in sachets and mini-plastic bottles. Manufacturers are also producing novel hands-free, battery- and foot-operated dispensers, which aid in minimizing the contact and the risks of cross-contamination. The dispensers are equipped with automatic infrared sensors that detect the heat emitted from the hand and trigger the pump to dispense the sanitizer.
Product Availability Through Online Retail Channels
The market is also driven by the proliferation of online retail channels and social media platforms. Consumers are increasingly becoming aware of the availability of premium personal care and hygiene products and are widely adopting healthy lifestyles. Product vendors are using innovative marketing strategies to promote sanitation products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also developing attractive packaging to grab the consumer’s attention and provide them with an authentic and luxurious experience through their high-quality products. Through online retail platforms, consumers are now able to place orders from the convenience of their homes and the product manufacturers and vendors are able to reach the audiences present in remote locations.
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The competitive landscape of the industry has also been examined with some of the key players being ITC Limited, Dabur India Limited, Hindustan Unilever Limited, The Himalaya Drug Company, Reckitt Benckiser (India) Ltd, Godrej Consumer Products Ltd., Herbal Strategi, Zoic Cosmetic, Cossmic India Pvt. Ltd., Zodhita Pvt. Ltd., etc.
The India hand sanitizer market size was valued at US$ 123.50 Million in 2020.
According to the estimates by IMARC Group, the India hand sanitizer market is expected to witness a CAGR of 13% from 2021 to 2026.
The rising healthcare investments for providing a high-end and safer medical environment for medical professionals by preventing hospital-acquired infections (HAIs), represent one of the key drivers for the India hand sanitizer market.
The growing popularity of organic and natural ingredients-based product variants represents one of the key trends in the India hand sanitizer market.
Sudden outbreak of the COVID-19 pandemic has exponentially increased the product demand resulting in maximized production of hand sanitizers to meet its robust need in compliance with statutory permissions by the Indian government.
On the basis of the product form, the market has been divided into gel, liquid, foam, spray and others. Among these, gel represents the largest segment.
On the basis of the distribution channel, the market has been segmented into pharmacies, supermarkets and hypermarkets, departmental stores, online and others. At present, pharmacies exhibit a clear dominance in the market.
Region-wise, the market has been classified into West India, East India, North India, and South India, where West India dominates the Indian market.
The key companies in the India hand sanitizer market are ITC Limited, Dabur India Limited, Hindustan Unilever Limited, The Himalaya Drug Company, Reckitt Benckiser (India) Ltd, Godrej Consumer Products Ltd., Herbal Strategi, Zoic Cosmetic, Cossmic India Pvt. Ltd., Zodhita Pvt. Ltd., etc.
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