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India Hand Sanitizer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Outlook 2021-2026:

The India hand sanitizer market reached a value of US$ 123.5 Million in 2020. Looking forward, the market is expected to grow at a CAGR of around 13% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

A hand sanitizer, or a hand rub, is an antiseptic solution applied on the hands to remove disease-causing pathogens from the skin. It is commonly available in foam, gel and liquid-based variants and consists of alcohol, water, emollients, polyacrylates, artificial and natural colors and fragrances. The alcohol used in hand sanitizers includes isopropanol and ethanol, which instantly denatures the proteins and destroys lipid-based coatings of certain viruses and bacteria. Emollients and other ingredients are added in small quantities to protect the skin from dryness caused by the alcohol, neutralize the acidic effects of polyacrylate and enhance the smell and appearance of the product. The water acts as a carrier for the ingredients and bonds well with the hydrogel. Currently, alcohol-free variants are also available, which are manufactured using glycerin, thickening agents and disinfectants, such as benzalkonium chloride (BAC) and other antimicrobial agents. These hand sanitizers also contain humectants that attract and lock moisture in the hands and do not remove natural oils from the skin despite repetitive use.

 

 
 

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In comparison to the traditionally used soap and other cleaning agents, these sanitizers are more effective and gentler on the skin. As coronavirus disease (COVID-19) continues to spread across the country, there has been a significant increase in the demand for hand sanitizers to inhibit the transmission of the virus in schools, hospitals, residential and commercial complexes and other public spaces. 

India Hand Sanitizer Market Trends:

The Spread of Coronavirus Disease (COVID-19)

With the sudden outbreak of the COVID-19 pandemic, the World Health Organization (WHO) has recommended the use of hand sanitizers for self-preservation and minimizing the spread of the coronavirus. The increasing number of deaths caused by the virus has further triggered an alarming response from consumers, thereby increasing the emphasis on hand hygiene as a preventive measure from contracting the infection. Moreover, the implementation of the Swachh Bharat Mission by the Government of India and various other campaigns by the private organizations that involve providing hand sanitizers at railway stations, hospitals, shopping malls and educational institutes has also created a positive impact on the product demand.

Rising Health Consciousness Among the Masses

The increasing demand for hand sanitizers is further supported by the rising prevalence of various gastrointestinal, respiratory and skin infections among the masses. Alcohol-based hand sanitizers can minimize the transmission of harmful bacteria and viruses present on the skin or palm of the hands, thereby reducing the instances of stomach infections, diarrhea, nausea and vomiting. Hospitals and healthcare centers are also widely using hand sanitizers to prevent the transmission of hospital-acquired infections (HAIs). In comparison to the traditionally used hand washes and soaps, hand sanitizers are more effective in disinfecting and minimizing dryness and irritation on the skin. Product manufacturers are developing sanitizers with natural and organic ingredients that do not cause allergies and are non-toxic in nature.

The Introduction of Novel Variants and Dispensers

The market is also driven by the launch of perfumed hand sanitizers infused with floral and fruit fragrances, such as rose, green apple, peach, orange and sandal. Product manufacturers are developing easy-to-use and portable foam and gel-based sanitizers in sachets and mini-plastic bottles. Manufacturers are also producing novel hands-free, battery- and foot-operated dispensers, which aid in minimizing the contact and the risks of cross-contamination. The dispensers are equipped with automatic infrared sensors that detect the heat emitted from the hand and trigger the pump to dispense the sanitizer.

Product Availability Through Online Retail Channels

The market is also driven by the proliferation of online retail channels and social media platforms. Consumers are increasingly becoming aware of the availability of premium personal care and hygiene products and are widely adopting healthy lifestyles. Product vendors are using innovative marketing strategies to promote sanitation products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also developing attractive packaging to grab the consumer’s attention and provide them with an authentic and luxurious experience through their high-quality products. Through online retail platforms, consumers are now able to place orders from the convenience of their homes and the product manufacturers and vendors are able to reach the audiences present in remote locations.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India hand sanitizer market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on type, ingredient,  product form, pack size, end-use, and distribution channel.

Breakup by Type:

 

 
 

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  • Alcohol- Based
  • Non-Alcoholic
     

Breakup by Ingredient:

  • Natural
  • Organic
  • Synthetic
     

Breakup by Product Form:

  • Gel
  • Liquid
  • Foam
  • Spray
  • Others
     

Breakup by Pack Size:

  • Small
  • Medium
  • Large
     

Breakup by Distribution Channel:

  • Pharmacies
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Online
  • Others
     

Breakup by End-Use:

  • Hospitals
  • Households
  • Restaurants and Hotels
  • Others
     

  Breakup by Region:

  • West India
  • South India
  • North India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being ITC Limited, Dabur India Limited, Hindustan Unilever Limited, The Himalaya Drug Company, Reckitt Benckiser (India) Ltd, Godrej Consumer Products Ltd., Herbal Strategi, Zoic Cosmetic, Cossmic India Pvt. Ltd., Zodhita Pvt. Ltd., etc.

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Hand Sanitizer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Alcohol Based
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Non-Alcoholic
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Ingredient
    7.1    Natural
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Organic
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Synthetic
        7.3.1 Market Trends
        7.3.2 Market Forecast
 8   Market Breakup by Product Form
    8.1    Gel
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Liquid
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Foam
        8.3.1 Market Trends
        8.3.2 Market Forecast    
    8.4    Spray
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
       8.5.2 Market Forecast
 9   Market Breakup by Pack Size
    9.1    Small
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Medium
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Large
        9.3.1 Market Trends
        9.3.2 Market Forecast    
 10   Market Breakup by Distribution Channel
    10.1    Pharmacies
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Supermarkets and Hypermarkets
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Departmental Stores
        10.3.1 Market Trends
        10.3.2 Market Forecast        
    10.4    Online
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Others
        10.5.1 Market Trends
       10.5.2 Market Forecast     
11   Market Breakup by End-Use
    11.1    Hospitals
        11.1.1 Market Trends
        11.1.2 Market Forecast
    11.2    Households
        11.2.1 Market Trends
        11.2.2 Market Forecast
    11.3    Restaurants and Hotels
        11.3.1 Market Trends
        11.3.2 Market Forecast  
    11.4    Others
        11.4.1 Market Trends
        11.4.2 Market Forecast
12    Market Breakup by Region
    12.1    West India
        12.1.1   Market Trends
        12.1.2   Market Forecast
    12.2    South India
        12.2.1   Market Trends
        12.2.2   Market Forecast
    12.3    North India
        12.3.1   Market Trends
        12.3.2   Market Forecast
    12.4    East India
        12.4.1   Market Trends
        12.4.2   Market Forecast
13    SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14    Value Chain Analysis
15    Porters Five Forces Analysis

    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16    Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    ITC Limited
           16.3.1.1 Company Overview
           16.3.1.2 Business Portfolio
           16.3.1.3 Financial Performance
           16.3.1.4 SWOT Analysis
        16.3.2    Dabur India Limited
           16.3.2.1 Company Overview
           16.3.2.2 Business Portfolio
           16.3.2.3 Financial Performance
           16.3.2.4 SWOT Analysis
        16.3.3    Hindustan Unilever Limited
           16.3.3.1 Company Overview
           16.3.3.2 Business Portfolio
           16.3.3.3 Financial Performance
           16.3.3.4 SWOT Analysis
        16.3.4   The Himalaya Drug Company
           16.3.4.1 Company Overview
           16.3.4.2 Business Portfolio
           16.3.4.3 Financial Performance
           16.3.4.4 SWOT Analysis
        16.3.5    Reckitt Benckiser (India) Limited
           16.3.5.1 Company Overview
           16.3.5.2 Business Portfolio 
           16.3.5.3 Financial Performance
           16.3.5.4 SWOT Analysis
       16.3.6    Godrej Consumer Products Limited
           16.3.6.1 Company Overview
           16.3.6.2 Business Portfolio 
           16.3.6.3 Financial Performance
           16.3.6.4 SWOT Analysis
        16.3.7   Herbal Strategi 
           16.3.7.1 Company Overview
           16.3.7.2 Business Portfolio
        16.3.8    Zoic Cosmetic
           16.3.8.1 Company Overview
           16.3.8.2 Business Portfolio 
        16.3.9    Cossmic India Pvt. Ltd.
           16.3.9.1 Company Overview
          16.3.9.2 Business Portfolio 
        16.3.10   Zodhita Pvt. Ltd.
           16.3.10.1 Company Overview
           16.3.10.2 Business Portfolio 

List of Figures

Figure 1: India: Hand Sanitizer Market: Major Drivers and Challenges
Figure 2: India: Hand Sanitizer Market: Sales Value (in Million US$), 2015-2020
Figure 3: India: Hand Sanitizer Market: Breakup by Type (in %), 2020
Figure 4: India: Hand Sanitizer Market: Breakup by Ingredient (in %), 2020
Figure 5: India: Hand Sanitizer Market: Breakup by Product Form (in %), 2020
Figure 6: India: Hand Sanitizer Market: Breakup by Pack Size (in %), 2020
Figure 7: India: Hand Sanitizer Market: Breakup by Distribution Channel (in %), 2020
Figure 8: India: Hand Sanitizer Market: Breakup by End-Use (in %), 2020 
Figure 9: India: Hand Sanitizer Market: Breakup by Region (in %), 2020
Figure 10: India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: India: Hand Sanitizer (Alcohol-Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: India: Hand Sanitizer (Alcohol-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: India: Hand Sanitizer (Non-Alcohol Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: India: Hand Sanitizer (Non-Alcohol Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: India: Hand Sanitizer (Natural) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: India: Hand Sanitizer (Natural) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: India: Hand Sanitizer (Organic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: India: Hand Sanitizer (Organic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: India: Hand Sanitizer (Synthetic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: India: Hand Sanitizer (Synthetic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: India: Hand Sanitizer (Gel) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: India: Hand Sanitizer (Gel) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: India: Hand Sanitizer (Liquid) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: India: Hand Sanitizer (Liquid) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: India: Hand Sanitizer (Foam) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: India: Hand Sanitizer (Foam) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: India: Hand Sanitizer (Spray) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: India: Hand Sanitizer (Spray) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: India: Hand Sanitizer (Other Product Forms) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: India: Hand Sanitizer (Other Product Forms) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: India: Hand Sanitizer (Small) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: India: Hand Sanitizer (Small) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: India: Hand Sanitizer (Medium) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: India: Hand Sanitizer (Medium) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: India: Hand Sanitizer (Large) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: India: Hand Sanitizer (Large) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: India: Hand Sanitizer (Pharmacies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: India: Hand Sanitizer (Pharmacies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: India: Hand Sanitizer (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: India: Hand Sanitizer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: India: Hand Sanitizer (Departmental Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: India: Hand Sanitizer (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: India: Hand Sanitizer (Online) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: India: Hand Sanitizer (Online) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: India: Hand Sanitizer (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: India: Hand Sanitizer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: India: Hand Sanitizer (Hospitals) Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: India: Hand Sanitizer (Hospitals) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: India: Hand Sanitizer (Households) Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: India: Hand Sanitizer (Households) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: India: Hand Sanitizer (Restaurants and Hotels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: India: Hand Sanitizer (Restaurants and Hotels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: India: Hand Sanitizer (Other End-Uses) Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: India: Hand Sanitizer (Other End-Uses) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: North India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: North India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: South India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: South India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: East India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: East India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: West India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: West India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: India: Hand Sanitizer Industry: SWOT Analysis
Figure 64: India: Hand Sanitizer Industry: Value Chain Analysis
Figure 65: India: Hand Sanitizer Industry: Porter’s Five Forces Analysis
  
List of Tables

Table 1: India: Hand Sanitizer Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Hand Sanitizer Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: India: Hand Sanitizer Market Forecast: Breakup by Ingredient (in Million US$), 2021-2026
Table 4: India: Hand Sanitizer Market Forecast: Breakup by Product Form (in Million US$), 2021-2026
Table 5: India: Hand Sanitizer Market Forecast: Breakup by Pack Size (in Million US$), 2021-2026
Table 6: India: Hand Sanitizer Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 7: India: Hand Sanitizer Market Forecast: Breakup by End-Use (in Million US$), 2021-2026
Table 8: India: Hand Sanitizer Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 9: India: Hand Sanitizer Market: Competitive Structure
Table 10: India: Hand Sanitizer Market: Key Players   

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Key Question Answered in this Report

The India hand sanitizer market size was valued at US$ 123.50 Million in 2020. 

According to the estimates by IMARC Group, the India hand sanitizer market is expected to witness a CAGR of 13% from 2021 to 2026.

The rising healthcare investments for providing a high-end and safer medical environment for medical professionals by preventing hospital-acquired infections (HAIs), represent one of the key drivers for the India hand sanitizer market.

The growing popularity of organic and natural ingredients-based product variants represents one of the key trends in the India hand sanitizer market.

Sudden outbreak of the COVID-19 pandemic has exponentially increased the product demand resulting in maximized production of hand sanitizers to meet its robust need in compliance with statutory permissions by the Indian government.

On the basis of the product form, the market has been divided into gel, liquid, foam, spray and others. Among these, gel represents the largest segment.

On the basis of the distribution channel, the market has been segmented into pharmacies, supermarkets and hypermarkets, departmental stores, online and others.  At present, pharmacies exhibit a clear dominance in the market.

Region-wise, the market has been classified into West India, East India, North India, and South India, where West India dominates the Indian market.

The key companies in the India hand sanitizer market are ITC Limited, Dabur India Limited, Hindustan Unilever Limited, The Himalaya Drug Company, Reckitt Benckiser (India) Ltd, Godrej Consumer Products Ltd., Herbal Strategi, Zoic Cosmetic, Cossmic India Pvt. Ltd., Zodhita Pvt. Ltd., etc.

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