The India hand sanitizer market reached a value of US$ 123.5 Million in 2020. A hand sanitizer, or a hand rub, is an antiseptic solution applied on the hands to remove disease-causing pathogens from the skin. It is commonly available in foam, gel and liquid-based variants and consists of alcohol, water, emollients, polyacrylates, artificial and natural colors and fragrances. The alcohol used in hand sanitizers includes isopropanol and ethanol, which instantly denatures the proteins and destroys lipid-based coatings of certain viruses and bacteria. Emollients and other ingredients are added in small quantities to protect the skin from dryness caused by the alcohol, neutralize the acidic effects of polyacrylate and enhance the smell and appearance of the product. The water acts as a carrier for the ingredients and bonds well with the hydrogel. Currently, alcohol-free variants are also available, which are manufactured using glycerin, thickening agents and disinfectants, such as benzalkonium chloride (BAC) and other antimicrobial agents. These hand sanitizers also contain humectants that attract and lock moisture in the hands and do not remove natural oils from the skin despite repetitive use.
In comparison to the traditionally used soap and other cleaning agents, these sanitizers are more effective and gentler on the skin. As coronavirus disease (COVID-19) continues to spread across the country, there has been a significant increase in the demand for hand sanitizers to inhibit the transmission of the virus in schools, hospitals, residential and commercial complexes and other public spaces. As a result, IMARC Group expects the market to grow at a CAGR of around 13% during 2021-2026.
India Hand Sanitizer Market Trends:
The Spread of Coronavirus Disease (COVID-19)
With the sudden outbreak of the COVID-19 pandemic, the World Health Organization (WHO) has recommended the use of hand sanitizers for self-preservation and minimizing the spread of the coronavirus. The increasing number of deaths caused by the virus has further triggered an alarming response from consumers, thereby increasing the emphasis on hand hygiene as a preventive measure from contracting the infection. Moreover, the implementation of the Swachh Bharat Mission by the Government of India and various other campaigns by the private organizations that involve providing hand sanitizers at railway stations, hospitals, shopping malls and educational institutes has also created a positive impact on the product demand.
Rising Health Consciousness Among the Masses
The increasing demand for hand sanitizers is further supported by the rising prevalence of various gastrointestinal, respiratory and skin infections among the masses. Alcohol-based hand sanitizers can minimize the transmission of harmful bacteria and viruses present on the skin or palm of the hands, thereby reducing the instances of stomach infections, diarrhea, nausea and vomiting. Hospitals and healthcare centers are also widely using hand sanitizers to prevent the transmission of hospital-acquired infections (HAIs). In comparison to the traditionally used hand washes and soaps, hand sanitizers are more effective in disinfecting and minimizing dryness and irritation on the skin. Product manufacturers are developing sanitizers with natural and organic ingredients that do not cause allergies and are non-toxic in nature.
The Introduction of Novel Variants and Dispensers
The market is also driven by the launch of perfumed hand sanitizers infused with floral and fruit fragrances, such as rose, green apple, peach, orange and sandal. Product manufacturers are developing easy-to-use and portable foam and gel-based sanitizers in sachets and mini-plastic bottles. Manufacturers are also producing novel hands-free, battery- and foot-operated dispensers, which aid in minimizing the contact and the risks of cross-contamination. The dispensers are equipped with automatic infrared sensors that detect the heat emitted from the hand and trigger the pump to dispense the sanitizer.
Product Availability Through Online Retail Channels
The market is also driven by the proliferation of online retail channels and social media platforms. Consumers are increasingly becoming aware of the availability of premium personal care and hygiene products and are widely adopting healthy lifestyles. Product vendors are using innovative marketing strategies to promote sanitation products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also developing attractive packaging to grab the consumer’s attention and provide them with an authentic and luxurious experience through their high-quality products. Through online retail platforms, consumers are now able to place orders from the convenience of their homes and the product manufacturers and vendors are able to reach the audiences present in remote locations.
Breakup by Type
- Alcohol- Based
- Non-Alcoholic
Breakup by Ingredient:
- Natural
- Organic
- Synthetic
Breakup by Product Form:
- Gel
- Liquid
- Foam
- Spray
- Others
Breakup by Pack Size:
Breakup by Distribution Channel:
- Pharmacies
- Supermarkets and Hypermarkets
- Departmental Stores
- Online
- Others
Breakup by End-Use:
- Hospitals
- Households
- Restaurants and Hotels
- Others
Breakup by Region:
- West India
- South India
- North India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being ITC Limited, Dabur India Limited, Hindustan Unilever Limited, The Himalaya Drug Company, Reckitt Benckiser (India) Ltd, Godrej Consumer Products Ltd., Herbal Strategi, Zoic Cosmetic, Cossmic India Pvt. Ltd., Zodhita Pvt. Ltd., etc.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Hand Sanitizer Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Alcohol Based
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Non-Alcoholic
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Ingredient
7.1 Natural
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Organic
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Synthetic
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Product Form
8.1 Gel
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Liquid
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Foam
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Spray
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Pack Size
9.1 Small
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Medium
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Large
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Pharmacies
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Supermarkets and Hypermarkets
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Departmental Stores
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Online
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by End-Use
11.1 Hospitals
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Households
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Restaurants and Hotels
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Others
11.4.1 Market Trends
11.4.2 Market Forecast
12 Market Breakup by Region
12.1 West India
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 South India
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 North India
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 East India
12.4.1 Market Trends
12.4.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 ITC Limited
16.3.1.1 Company Overview
16.3.1.2 Business Portfolio
16.3.1.3 Financial Performance
16.3.1.4 SWOT Analysis
16.3.2 Dabur India Limited
16.3.2.1 Company Overview
16.3.2.2 Business Portfolio
16.3.2.3 Financial Performance
16.3.2.4 SWOT Analysis
16.3.3 Hindustan Unilever Limited
16.3.3.1 Company Overview
16.3.3.2 Business Portfolio
16.3.3.3 Financial Performance
16.3.3.4 SWOT Analysis
16.3.4 The Himalaya Drug Company
16.3.4.1 Company Overview
16.3.4.2 Business Portfolio
16.3.4.3 Financial Performance
16.3.4.4 SWOT Analysis
16.3.5 Reckitt Benckiser (India) Limited
16.3.5.1 Company Overview
16.3.5.2 Business Portfolio
16.3.5.3 Financial Performance
16.3.5.4 SWOT Analysis
16.3.6 Godrej Consumer Products Limited
16.3.6.1 Company Overview
16.3.6.2 Business Portfolio
16.3.6.3 Financial Performance
16.3.6.4 SWOT Analysis
16.3.7 Herbal Strategi
16.3.7.1 Company Overview
16.3.7.2 Business Portfolio
16.3.8 Zoic Cosmetic
16.3.8.1 Company Overview
16.3.8.2 Business Portfolio
16.3.9 Cossmic India Pvt. Ltd.
16.3.9.1 Company Overview
16.3.9.2 Business Portfolio
16.3.10 Zodhita Pvt. Ltd.
16.3.10.1 Company Overview
16.3.10.2 Business Portfolio
List of Figures
Figure 1: India: Hand Sanitizer Market: Major Drivers and Challenges
Figure 2: India: Hand Sanitizer Market: Sales Value (in Million US$), 2015-2020
Figure 3: India: Hand Sanitizer Market: Breakup by Type (in %), 2020
Figure 4: India: Hand Sanitizer Market: Breakup by Ingredient (in %), 2020
Figure 5: India: Hand Sanitizer Market: Breakup by Product Form (in %), 2020
Figure 6: India: Hand Sanitizer Market: Breakup by Pack Size (in %), 2020
Figure 7: India: Hand Sanitizer Market: Breakup by Distribution Channel (in %), 2020
Figure 8: India: Hand Sanitizer Market: Breakup by End-Use (in %), 2020
Figure 9: India: Hand Sanitizer Market: Breakup by Region (in %), 2020
Figure 10: India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: India: Hand Sanitizer (Alcohol-Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: India: Hand Sanitizer (Alcohol-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: India: Hand Sanitizer (Non-Alcohol Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: India: Hand Sanitizer (Non-Alcohol Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: India: Hand Sanitizer (Natural) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: India: Hand Sanitizer (Natural) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: India: Hand Sanitizer (Organic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: India: Hand Sanitizer (Organic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: India: Hand Sanitizer (Synthetic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: India: Hand Sanitizer (Synthetic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: India: Hand Sanitizer (Gel) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: India: Hand Sanitizer (Gel) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: India: Hand Sanitizer (Liquid) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: India: Hand Sanitizer (Liquid) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: India: Hand Sanitizer (Foam) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: India: Hand Sanitizer (Foam) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: India: Hand Sanitizer (Spray) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: India: Hand Sanitizer (Spray) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: India: Hand Sanitizer (Other Product Forms) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: India: Hand Sanitizer (Other Product Forms) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: India: Hand Sanitizer (Small) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: India: Hand Sanitizer (Small) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: India: Hand Sanitizer (Medium) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: India: Hand Sanitizer (Medium) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: India: Hand Sanitizer (Large) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: India: Hand Sanitizer (Large) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: India: Hand Sanitizer (Pharmacies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: India: Hand Sanitizer (Pharmacies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: India: Hand Sanitizer (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: India: Hand Sanitizer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: India: Hand Sanitizer (Departmental Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: India: Hand Sanitizer (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: India: Hand Sanitizer (Online) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: India: Hand Sanitizer (Online) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: India: Hand Sanitizer (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: India: Hand Sanitizer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: India: Hand Sanitizer (Hospitals) Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: India: Hand Sanitizer (Hospitals) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: India: Hand Sanitizer (Households) Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: India: Hand Sanitizer (Households) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: India: Hand Sanitizer (Restaurants and Hotels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: India: Hand Sanitizer (Restaurants and Hotels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: India: Hand Sanitizer (Other End-Uses) Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: India: Hand Sanitizer (Other End-Uses) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: North India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: North India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: South India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: South India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: East India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: East India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: West India: Hand Sanitizer Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: West India: Hand Sanitizer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: India: Hand Sanitizer Industry: SWOT Analysis
Figure 64: India: Hand Sanitizer Industry: Value Chain Analysis
Figure 65: India: Hand Sanitizer Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Hand Sanitizer Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Hand Sanitizer Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: India: Hand Sanitizer Market Forecast: Breakup by Ingredient (in Million US$), 2021-2026
Table 4: India: Hand Sanitizer Market Forecast: Breakup by Product Form (in Million US$), 2021-2026
Table 5: India: Hand Sanitizer Market Forecast: Breakup by Pack Size (in Million US$), 2021-2026
Table 6: India: Hand Sanitizer Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 7: India: Hand Sanitizer Market Forecast: Breakup by End-Use (in Million US$), 2021-2026
Table 8: India: Hand Sanitizer Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 9: India: Hand Sanitizer Market: Competitive Structure
Table 10: India: Hand Sanitizer Market: Key Players