India Healthy Biscuits Market Size, Share, Trends and Forecast by Product, Distribution Channel, and Region, 2026-2034

India Healthy Biscuits Market Summary:

The India healthy biscuits market size reached USD 411.09 Million in 2025. The market is projected to reach USD 1,035.46 Million by 2034, growing at a CAGR of 10.81% during 2026-2034. The market is driven by escalating health consciousness among consumers seeking nutritious snacking alternatives, government initiatives promoting healthy eating habits through the Eat Right India movement, and expanding digital distribution channels that enhance product accessibility. Additionally, rising awareness of non-communicable diseases and the growing preference for functional foods with added health benefits are propelling the India healthy biscuits market share.

India Healthy Biscuits Market Outlook (2026-2034):

The India healthy biscuits market is poised for robust growth, driven by increasing urbanization and changing dietary preferences among health-conscious consumers. Government initiatives such as the Eat Right India movement are creating widespread awareness about balanced nutrition and reducing consumption of high-fat, high-sugar foods. The expanding middle class with growing disposable incomes is seeking premium, functional biscuits that offer specific health benefits beyond basic nutrition. Additionally, the proliferation of e-commerce platforms and quick commerce services is enhancing product accessibility across tier-2 and tier-3 cities, enabling manufacturers to reach previously untapped consumer segments throughout the forecast period.

Impact of AI:

Artificial intelligence is beginning to transform the healthy biscuits market through enhanced consumer engagement and personalized marketing strategies. Leading manufacturers are deploying AI-powered tools for targeted advertising campaigns and product recommendations on e-commerce platforms. For instance, major brands have launched AI-driven mixed reality experiences and chatbots that provide personalized diet planning and nutritional guidance to consumers. Additionally, AI-enabled demand forecasting and supply chain optimization are helping manufacturers reduce waste and improve inventory management. As the technology matures, AI is expected to play an increasingly significant role in product development, enabling companies to analyze consumer preferences and create biscuit formulations tailored to specific health needs and taste profiles.

Market Dynamics:

Key Market Trends & Growth Drivers:

Government Health Initiatives and Regulatory Support Driving Consumer Awareness

The Indian government's proactive approach to promoting healthy eating habits has become a pivotal driver for the healthy biscuits market. The Food Safety and Standards Authority of India has spearheaded the Eat Right India movement, a comprehensive initiative focused on transforming the nation's food ecosystem through promoting safe, healthy, and sustainable dietary practices. This movement encompasses three key pillars: Eat Safe, Eat Healthy, and Eat Sustainable, targeting consumers, food businesses, and institutional settings such as schools, campuses, and railway stations. The initiative has gained significant momentum through extensive awareness campaigns, training programs for food handlers, and certification schemes that encourage food businesses to adopt healthier formulations. In June 2025, Union Health Minister J.P. Nadda launched FSSAI's Stop Obesity campaign on World Food Safety Day, calling for a nationwide reduction in salt and oil consumption. This campaign represents a critical government intervention aimed at addressing the rising prevalence of obesity and lifestyle diseases in India. The government's emphasis on fortification, clean labeling, and reducing harmful ingredients like trans fats has compelled biscuit manufacturers to reformulate their products and develop healthier alternatives. These regulatory initiatives are creating a favorable environment for healthy biscuit consumption, as consumers become increasingly aware of nutritional information and seek products that align with government-recommended dietary guidelines, thereby supporting the India healthy biscuits market growth.

Rising Health Consciousness and Non-Communicable Disease Prevention

The escalating prevalence of lifestyle-related diseases and growing health awareness are fundamentally reshaping consumer preferences in the biscuits category. India is experiencing a significant rise in non-communicable diseases, including diabetes, obesity, cardiovascular ailments, and digestive disorders, primarily attributed to changing dietary patterns and sedentary lifestyles. This alarming health scenario has prompted Indian consumers, particularly in urban areas, to scrutinize product labels and actively seek biscuits with enhanced nutritional profiles. Consumers are gravitating toward products featuring whole grains like oats, millet, and barley that provide higher fiber content and essential nutrients. The demand for specialized variants such as gluten-free, sugar-free, low-calorie, and high-protein biscuits has surged as individuals with specific dietary requirements or health conditions seek suitable snacking options. Functional biscuits are fortified with vitamins, minerals, probiotics, and immunity-boosting ingredients, as consumers view food as a means to proactively manage their health. The traditional perception of biscuits as indulgent treats is gradually shifting toward viewing them as functional foods that can contribute positively to daily nutritional intake. This transformation in consumer mindset is encouraging manufacturers to invest heavily in research and development, creating innovative formulations that deliver both health benefits and satisfying taste experiences, thereby driving sustained market expansion.

E-commerce Proliferation and Digital Distribution Channel Expansion

The rapid digital transformation of India's retail landscape is revolutionizing how healthy biscuits reach consumers, creating unprecedented growth opportunities for manufacturers. E-commerce platforms and quick commerce services have emerged as critical distribution channels, enabling brands to bypass traditional retail constraints and directly engage with health-conscious consumers across diverse geographic locations. The convenience, extensive product variety, and transparent nutritional information available on digital platforms align perfectly with the preferences of modern consumers who prioritize informed purchasing decisions. Online marketplaces allow manufacturers to showcase their complete product portfolios, educate consumers about health benefits through detailed descriptions and reviews, and implement targeted marketing campaigns based on consumer behavior analytics. In December 2024, Britannia Industries strategically launched an exclusive range of high-fiber biscuits on Amazon and Flipkart, witnessing a substantial increase in online sales within the first three months. This success demonstrates the immense potential of leveraging e-commerce for product launches and market penetration. The proliferation of subscription-based models, personalized product recommendations powered by artificial intelligence, and seamless payment options are further enhancing the online shopping experience. Quick commerce platforms offering delivery within 10-30 minutes have particularly benefited impulse purchases of snacking categories, including healthy biscuits. The digital channel's ability to reach tier-2 and tier-3 cities, where modern retail infrastructure may be limited, is opening vast untapped markets for healthy biscuit brands, facilitating inclusive growth across India's diverse consumer base.

Key Market Challenges:

Premium Pricing and Consumer Affordability Barriers

One of the most significant obstacles confronting the healthy biscuits market is the substantial price differential between conventional and health-oriented biscuit variants, which limits market penetration particularly among price-sensitive consumer segments. Healthy biscuits are, on average, approximately 30 percent more expensive than regular biscuits due to the elevated costs associated with sourcing premium ingredients such as whole grains, nuts, seeds, organic sweeteners, and specialized gluten-free flours. This price premium creates a barrier for middle and lower-income consumers who constitute a substantial portion of India's population and are accustomed to affordable mass-market biscuits like Parle-G. While urban consumers with higher disposable incomes may readily pay extra for perceived health benefits, the vast rural market and economically constrained urban households remain largely inaccessible to premium healthy biscuit brands. The challenge is further compounded by the deeply entrenched preference for value-for-money products in the Indian market, where consumers often prioritize quantity and taste over nutritional attributes when faced with budget constraints. Even among health-conscious consumers, the willingness to consistently pay premium prices may diminish over time, particularly during economic downturns or periods of inflation. Manufacturers attempting to reduce prices risk compromising on ingredient quality or profit margins, potentially affecting brand positioning and long-term sustainability. Balancing affordability with maintaining the health credentials and taste profiles that justify premium pricing remains a persistent challenge for companies seeking to expand their consumer base beyond affluent urban segments.

Raw Material Cost Volatility and Supply Chain Disruptions

The healthy biscuits industry faces considerable pressure from fluctuating raw material costs and supply chain vulnerabilities that directly impact production economics and profitability. Essential ingredients for healthy biscuits including wheat, oats, specialty grains like millets, nuts, seeds, and natural sweeteners experience significant price volatility driven by factors such as climatic conditions, agricultural yield variations, global commodity market dynamics, and geopolitical tensions affecting trade. The dependence on agricultural commodities makes manufacturers vulnerable to seasonal fluctuations and crop failures that can disrupt supply availability and inflate procurement costs. Additionally, specialized ingredients like gluten-free flours, organic components, and imported nuts command premium prices and may have limited domestic availability, necessitating imports that expose companies to foreign exchange rate fluctuations and international trade uncertainties. The COVID-19 pandemic starkly demonstrated the fragility of global supply chains, with widespread disruptions affecting ingredient sourcing, transportation, and workforce availability. Such disruptions not only elevate operational costs but also create uncertainty in maintaining consistent product availability and quality. When raw material costs rise substantially, manufacturers face the difficult choice between absorbing the increased costs thereby squeezing margins or passing them on to consumers through price increases that risk dampening demand. The challenge is particularly acute for healthy biscuit manufacturers who cannot easily substitute premium ingredients without compromising the nutritional value and health positioning that differentiate their products in the market.

Regulatory Compliance and Evolving Labeling Requirements

Navigating the complex and continuously evolving regulatory landscape governing food safety, labeling, and health claims presents ongoing challenges for healthy biscuit manufacturers operating in India. The Food Safety and Standards Authority of India has progressively tightened regulations regarding nutritional labeling, front-of-pack labeling requirements, permissible health claims, and ingredient disclosure standards to enhance consumer transparency and safety. Manufacturers must invest significant resources in ensuring compliance with specifications related to permissible nutrient fortification levels, labeling accuracy, manufacturing practices, and quality control protocols. The regulatory framework distinguishes between different product categories, and positioning biscuits as health foods or making specific health claims requires substantiation through scientific evidence and adherence to prescribed standards. Non-compliance or misleading claims can result in penalties, product recalls, and reputational damage that can severely impact brand credibility. The dynamic nature of regulations, with periodic amendments and new directives, necessitates continuous monitoring and adaptation of formulations, packaging designs, and marketing communications. In 2024, FSSAI introduced enhanced requirements for declaration of added sugars, trans fats, and sodium content, compelling manufacturers to reformulate products and redesign packaging. Smaller players and new entrants may find these compliance requirements particularly burdensome due to limited resources and expertise. Additionally, the regulatory ambiguity surrounding certain ingredient categories, such as nutraceuticals and functional foods, creates uncertainty for manufacturers seeking to innovate with health-enhancing ingredients. Striking a balance between regulatory compliance, maintaining competitive pricing, and delivering products that meet consumer expectations for both health and taste remains an intricate challenge.

India Healthy Biscuits Market Report Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India healthy biscuits market, along with forecasts at the country and regional levels for 2026-2034. The market has been categorized based on product and distribution channel.

Analysis by Product:

• Functional and Digestive
• Gluten Free
• Reduced Fat
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes functional and digestive, gluten free, reduced fat, and others.

Analysis by Distribution Channel:

• Convenience Stores
• Online
• Supermarkets/Hypermarkets

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes convenience stores, online, and supermarkets/hypermarkets.

Analysis by Region

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The India healthy biscuits market exhibits a moderately consolidated structure characterized by the presence of established multinational corporations and domestic players alongside emerging health-focused startups. Leading companies such as Britannia Industries and ITC's Sunfeast brand dominate the market through extensive distribution networks, strong brand recognition, and continuous product innovation. Competition primarily revolves around product differentiation based on health attributes, ingredient quality, certifications such as organic and gluten-free, and taste profiles that appeal to health-conscious consumers. Established players leverage their manufacturing capabilities, research and development infrastructure, and marketing prowess to maintain market leadership. Meanwhile, emerging startups and regional brands are carving niches by focusing on specialized segments such as millet-based biscuits, vegan options, and products catering to specific dietary requirements. The competitive landscape is also witnessing increased collaboration, with international brands partnering with domestic companies to expand market presence and leverage local distribution expertise.

India Healthy Biscuits Industry Latest Developments:

• August 2024: ITC Limited introduced a new biscuit called Super Egg & Milk under its Sunfeast brand, targeting consumers seeking an upgrade from traditional glucose and milk biscuits. The product, combining milk and eggs, was launched across South and East India at various price points to cater to different consumer segments. This launch represents ITC's strategic effort to create a unique category in the healthy biscuits market by offering enhanced nutritional value through protein-rich ingredients while maintaining affordability and taste appeal for the mass market.
• June 2024: Mondelēz International announced a strategic partnership with Belgian company Lotus Bakeries to manufacture and market Biscoff biscuits in India. Under this collaboration, Mondelēz will leverage its extensive distribution network to produce, promote, and distribute Biscoff cookies across the country, tapping into the growing premium biscuit segment. This partnership aims to capitalize on increasing consumer demand for international premium brands and artisanal biscuit varieties, marking a significant development in India's evolving biscuit market landscape.
• June 2024: Bisk Farm enhanced its Eat Fit product lineup with the introduction of Eat Fit Digestive and Eat Fit Atta Marie biscuits, specifically designed for health-focused consumers. These products feature whole-wheat formulations, no added refined sugar, and high-fiber content, addressing the growing demand for nutritious snacking alternatives. The expansion of the Eat Fit range demonstrates the company's commitment to providing healthier biscuit options that combine nutritional benefits with traditional taste preferences of Indian consumers.

India Healthy Biscuits Market Report Coverage:

Key Questions Answered in This Report:

• How has the India healthy biscuits market performed so far and how will it perform in the coming years?
• What is the breakup of the India healthy biscuits market on the basis of product?
• What is the breakup of the India healthy biscuits market on the basis of distribution channel?
• What is the breakup of the India healthy biscuits market on the basis of region?
• What are the various stages in the value chain of the India healthy biscuits market?
• What are the key driving factors and challenges in the India healthy biscuits market?
• What is the structure of the India healthy biscuits market and who are the key players?
• What is the degree of competition in the India healthy biscuits market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India healthy biscuits market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India healthy biscuits market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India healthy biscuits industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.