India Keratin Market Size, Share, Trends & Outlook 2033

India Keratin Market Size, Share, Trends and Forecast by Type, Application, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33183

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India Keratin Market Overview:

The India keratin market size reached USD 145.74 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 321.51 Million by 2033, exhibiting a growth rate (CAGR) of 8.50% during 2025-2033. The market is expanding due to rising consumer awareness of hair and skin health, growing demand for natural and protein-based cosmetics, and increased disposable income. The popularity of keratin-based treatments in salons, alongside the surge in personal grooming and wellness trends, is further fueling the market growth across urban and semi-urban regions.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 145.74 Million
Market Forecast in 2033	USD 321.51 Million
Market Growth Rate 2025-2033	8.50%

India Keratin Market Trends:

Rising Consumer Preference for Natural and Organic Hair Care Products

Indian consumers are increasingly shifting towards natural and organic hair care products, driven by heightened awareness about ingredient safety, health impact, and environmental sustainability. Keratin, a naturally occurring protein known for its hair-strengthening properties, has gained significant traction as it aligns well with this growing preference for clean and effective solutions. Several factors contribute to this shift: increased consumer knowledge about the benefits of natural ingredients, rising health consciousness regarding synthetic additives, and an emphasis on eco-friendly and sustainable purchasing. In fact, 60% of Indian consumers now actively choose sustainable products, while 56% have adopted sustainable shopping practices. This evolving mindset is influencing purchasing behavior across the haircare market. Major brands are responding with innovations that highlight natural formulations. For instance, in March 2023, Procter & Gamble launched a new line of keratin-based products under the Pantene brand, designed to deliver stronger and healthier hair through gentle, nature-inspired ingredients. The shampoo segment, in particular, has experienced substantial growth, underscoring the market’s responsiveness to this clean beauty movement.

India Keratin Market Size

Technological Advancements and Product Innovations in Keratin Treatments

The Indian keratin market is witnessing robust growth, driven by continuous technological advancements and product innovations that enhance the effectiveness and consumer appeal of keratin treatments. Key developments include the introduction of sulfate-free formulations that cater to the rising demand for gentler, scalp-friendly hair care solutions. Additionally, advanced keratin infusion technologies now enable deeper product penetration and longer-lasting effects, significantly improving treatment outcomes. Another major innovation is the advent of customizable keratin treatments, allowing users to personalize hair care based on individual hair types and concerns, marking a shift towards more targeted and consumer-centric solutions. These innovations are shaping consumer preferences and are being rapidly adopted in salons across the country. The trend is further reinforced by the projected expansion of India’s haircare market, which is expected to grow at a CAGR of 11.02% from 2025 to 2033. This surge is largely fueled by the increasing popularity of advanced keratin treatments that deliver enhanced hair strength, shine, and frizz control, making them a preferred choice for both consumers and professional stylists.

India Keratin Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type and application.

Type Insights:

Alpha-Keratin
Beta-Keratin

The report has provided a detailed breakup and analysis of the market based on the type. This includes alpha-keratin and beta-keratin.

Application Insights:

Personal Care and Cosmetics
Healthcare and Pharmaceuticals
Food and Beverages

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes personal care and cosmetics, healthcare and pharmaceuticals, and food and beverages.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Keratin Market News:

February 2025: Luxury personal care brand Karmic Beauty launched its skincare and haircare range in India, offering luxury products across categories in haircare and skincare. The brand claims to use USDA-approved Moroccan argan oil and 92% pure hydrolysed keratin in its hair care formulations.
March 2024: Godrej Professional launched its Botosmooth Hair Botox treatment. Enriched with Nutri oils and free of formaldehyde, it restores hair with long-lasting, frizz-free results. Backed by keratin expertise, this innovation enhances salon offerings and hair care routines.

India Keratin Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Application Region
Types Covered	Alpha-Keratin, Beta-Keratin
Applications Covered	Personal Care and Cosmetics, Healthcare and Pharmaceuticals, Food and Beverages
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India keratin market performed so far and how will it perform in the coming years?
What is the breakup of the India keratin market on the basis of type?
What is the breakup of the India keratin market on the basis of application?
What are the various stages in the value chain of the India keratin market?
What are the key driving factors and challenges in the India keratin market?
What is the structure of the India keratin market and who are the key players?
What is the degree of competition in the India keratin market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India keratin market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India keratin market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India keratin industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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