India Kombucha Market

India Kombucha Market Overview:

The India kombucha market size reached USD 102.60 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 460.50 Million by 2033, exhibiting a growth rate (CAGR) of 16.20% during 2025-2033. The rising health consciousness, increasing demand for functional beverages, growing urbanization, expanding retail and e-commerce channels, shifting consumer preference towards probiotic drinks, innovation in flavors, and strategic brand endorsements are propelling the India kombucha market growth.

India Kombucha Market Trends:

Rapid Urbanization and Rising Health Consciousness Driving Market Growth 

The India kombucha market share is expanding as consumers increasingly prioritize gut health, immunity, and overall well-being. With growing awareness about probiotics and fermented beverages, kombucha is gaining traction as a functional drink alternative to sugary sodas. Moreover, rapid urbanization and inflating disposable income levels are major growth inducing factors. According to a research published on February 11, 2025, by 2036, there would be 600 million people living in metropolitan regions in India, and these places will account for 75% of the country's GDP. As a result, urban population, particularly millennials and Gen Z, are fueling this demand due to their increased preference for natural and organic products. Additionally, the rising prevalence of lifestyle diseases such as obesity and diabetes is pushing consumers toward healthier beverage options. As more local brands enter the market and introduce innovative flavors, the kombucha industry in India is poised for significant growth in the coming years. 

Expansion of Retail and E-Commerce Distribution Channels 

The rapid expansion of retail and e-commerce platforms is significantly bolstering the availability and accessibility of kombucha in India. Notably, the Open Network for Digital Commerce (ONDC) was established on January 4, 2025, by the Ministry of Commerce's Department for Promotion of Industry and Internal Trade (DPIIT) with the goal of democratizing digital commerce in India. In order to promote economic growth and prosperity, ONDC seeks to empower small companies and transform e-commerce. In order to guarantee the smooth operation of the digital commerce ecosystem, ONDC network's participants include buyer applications, seller applications, logistics providers, and technology enablers. Supermarkets, health stores, and specialty beverage outlets are also dedicating more shelf space to kombucha brands, reflecting the product’s growing popularity. Additionally, online marketplaces like Amazon, Flipkart, and direct-to-consumer websites are providing consumers with a convenient way to explore and purchase a variety of kombucha flavors. Subscription-based models and bundling options are also attracting health-conscious buyers. With increasing investments from domestic and international beverage companies, thereby positively impacting the India kombucha market outlook.

India Kombucha Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product and distribution channel.

Product Insights:

• Conventional
• Hard

The report has provided a detailed breakup and analysis of the market based on the product. This includes conventional and hard.

Distribution Channel Insights:

• On-Trade
• Off-Trade

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes on-trade and off-trade.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Kombucha Market News:

• On August 6, 2024, Tetley Kombucha, a fermented sparkling beverage with Ginger Lemon and Peach tastes that costs INR 175 for a 250 ml bottle, was introduced by Tata Consumer Products (TCP). TCP's strategy decision to expand its product line beyond traditional tea offerings and appeal to health-conscious consumers looking for novel beverage options is reflected in this product, which is enhanced with prebiotic fiber. 
• On July 19, 2024, the new-age kombucha company Sbooch, which is endorsed by Bollywood star Suniel Shetty, formally debuted its range of all-natural, preservative-free kombucha drinks in Mumbai. The company offers flavors like Maharashtra's Koshimbir and Gujarat's Gor Keri that are inspired by India's diverse culinary landscape and have less than 4 grams of natural sugar per 100 ml serving. 

India Kombucha Market Report Coverage:

Key Questions Answered in This Report:

• How has the India kombucha market performed so far and how will it perform in the coming years?
• What is the breakup of the India kombucha market on the basis of product?
• What is the breakup of the India kombucha market on the basis of distribution channel?
• What is the breakup of the India kombucha market on the basis of region?
• What are the various stages in the value chain of the India kombucha market? 
• What are the key driving factors and challenges in the India kombucha market?
• What is the structure of the India kombucha market and who are the key players?
• What is the degree of competition in the India kombucha market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India kombucha market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India kombucha market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India kombucha industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.