India Manga Market Size, Trends & Growth 2033

India Manga Market Size, Share, Trends and Forecast by Content Type, Distribution Channel, Genre, Gender, Audience, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33193

India Manga Market Overview:

The India manga market size reached USD 506.07 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,372.34 Million by 2033, exhibiting a growth rate (CAGR) of 21.70% during 2025-2033. The market is driven by rising popularity of anime among youth, increased accessibility through global streaming platforms, expansion of local publishing in regional languages, growing fan communities and conventions, and strategic collaborations between Indian and Japanese media companies to localize content and promote cross-cultural storytelling through manga and anime.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 506.07 Million
Market Forecast in 2033	USD 3,372.34 Million
Market Growth Rate 2025-2033	21.70%

India Manga Market Trends:

Rising Otaku Subculture and Anime Popularity

A key driver of the India manga market is the exponential growth in popularity of the Otaku subculture directly related to the booming popularity of anime among young Indians. Recent years have witnessed streaming services like Netflix, Crunchyroll, and Amazon Prime Video adding an increasing number of anime titles in both dubbed and subtitled versions. This exposure has fostered a rising interest in Japanese narratives, art forms, and character development, which has encouraged the consumption of manga, which is usually the original source material for anime. The appeal is in the variety of themes—be it action-oriented titles such as Attack on Titan or emotional dramas such as Your Lie in April—which appeal to various segments across urban and semi-urban India. Social media sites, fan clubs, and anime-themed conventions in cities such as Mumbai, Bengaluru, and Delhi have further boosted interest in manga culture.

India Manga Market Size

Expansion of Local Publishing and Retail Ecosystems

Another driving force behind the development of India's manga market is significant investment in domestic publishing, printing, and retailing infrastructures. Indian publishers, seeing a niche with great potential, have started licensing hit manga properties and bringing them out in English and local languages such as Hindi and Tamil. Local adaptation not only overcomes the language barrier but also allows manga to be priced lower than with imported versions. For example, publishers such as VIZ Media and Penguin Random House have joined hands with Indian distributors, while local players such as Popcorn Publishers are testing regionalized manga storytelling. In addition to this, the widespread availability of manga on online marketplaces such as Amazon India, Flipkart, and specialty comic bookstores has facilitated access to physical and digital copies with ease. Independent bookshops and comic fairs also start to prominently display manga titles, indicating a transition in the way literary material is selected for Indian readers.

India Manga Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on content type, distribution channel, genre, gender, and audience.

Content Type Insights:

Printed
Digital

The report has provided a detailed breakup and analysis of the market based on the content type. This includes printed and digital.

Distribution Channel Insights:

Offline
Online

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online.

Genre Insights:

Action and Adventure
Sci-Fi and Fantasy
Sports
Romance and Drama
Others

The report has provided a detailed breakup and analysis of the market based on the genre. This includes action and adventure, sci-fi and fantasy, sports, romance and drama, and others.

Gender Insights:

Male
Female

A detailed breakup and analysis of the market based on the gender have also been provided in the report. This includes male and female.

Audience Insights:

Children and Kids (Aged Below 10 Years)
Teenagers (Aged Between 10 and 16 Years)
Adults (Aged Above 16 Years)

A detailed breakup and analysis of the market based on the audience have also been provided in the report. This includes children and kids (aged below 10 years), teenagers (aged between 10 and 16 years), and adults (aged above 16 years).

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Manga Market News:

February 2025: The Ministry of Information & Broadcasting, in collaboration with the Media & Entertainment Association of India, launched the WAVES Anime & Manga Contest (WAM!) to celebrate India's growing passion for manga and anime. The contest encourages creators to develop localized adaptations of Japanese styles, offering opportunities for publishing, distribution, and industry exposure.
September 2024: TV Asahi and Sony Pictures Networks India announced that they would be co-producing a new series of Yoshinori Kobayashi's manga-based anime 'Obocchama-kun', following its resurgence in popularity on Indian children's channels after nearly 30 years. Such initiatives enhance the visibility and appeal of manga in India, contributing to the expansion of the country's manga market.

India Manga Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Content Type Distribution Channel Genre Gender Audience Region
Content Types Covered	Printed, Digital
Distribution Channels Covered	Offline, Online
Genres Covered	Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama, Others
Genders Covered	Male, Female
Audiences Covered	Children and Kids (Aged Below 10 Years), Teenagers (Aged Between 10 and 16 Years), Adults (Aged Above 16 Years)
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India manga market performed so far and how will it perform in the coming years?
What is the breakup of the India manga market on the basis of content type?
What is the breakup of the India manga market on the basis of distribution channel?
What is the breakup of the India manga market on the basis of genre?
What is the breakup of the India manga market on the basis of gender?
What is the breakup of the India manga market on the basis of audience?
What are the various stages in the value chain of the India manga market?
What are the key driving factors and challenges in the India manga market?
What is the structure of the India manga market and who are the key players?
What is the degree of competition in the India manga market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India manga market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India manga market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India manga industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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